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$1,956
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23
backers
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Funding Unsuccessful
The project's funding goal was not reached on Mon, August 19 2013 4:08 PM UTC +00:00
Dave RoseBy Dave Rose
First created
Dave RoseBy Dave Rose
First created
$1,956
pledged of $100,000pledged of $100,000 goal
23
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, August 19 2013 4:08 PM UTC +00:00

About

Hello Friends!

My name is Dave. My wife Page and I are extremely grateful and humbled to have the opportunity to connect with you through Kickstarter to tell you more about our dream to open a restaurant, and with your support, Kickstart the Revival!

Farmers Revival is a salad bistro showcasing innovative made-to-order gourmet salads, artfully combined into exotic flavor profiles drawn from many international cuisines. We use the highest quality ingredients sourced from local farms in the Pacific Northwest.

A Farmers Revival Signature Salad
A Farmers Revival Signature Salad

In addition to the salads, the menu will be rounded out by an assortment of made-from-scratch soups, artisan breads, local beer and wine, fresh pressed juices, and healthy dessert options.

Fresh ingredients from our local farmers market!
Fresh ingredients from our local farmers market!

Inspiration

The inspiration for Farmers Revival began when I was a kid. I grew up in a small rural town just outside of Eugene, Oregon and was very fortunate to have parents who invested time and effort into growing a small organic garden on our 5 acre property. Many times, our meals were comprised solely from whatever the garden would provide that day and salad and vegetables became the star attractions at the dining room table. I loved how they tasted and more importantly how they made me feel - energized, satisfied and nourished. We can’t wait to share with you our love for fresh, healthy, delicious food and provide it in a way that is quick and convenient.

That's Me! In our family garden - Marcola, OR - Circa 1981
That's Me! In our family garden - Marcola, OR - Circa 1981

Who are we aiming to serve?

It’s no secret that in today's fast-paced world, we often rely on fast food to get us through our busy schedules packed with corporate meetings, soccer practice, and rush-hour traffic.  The problem is that we are sorely lacking fast food options that are truly healthy and delicious.

If you are someone who:

  • Wants a delicious meal that is also good for you
  • Desires an improved lifestyle through a healthier diet and eating habits 
  • Wants the quality of casual dining combined with the speed of fast food and prices to match the middle ground 
  • Likes to eat food that is locally-sourced and organic 
  • Is seeking something quick and convenient that can be eaten during a lunch break or picked up on the way home 
  • Wants a menu that appeals to many dining preferences and can be customized 

...then we are a perfect fit for you!

From the most rural towns to the largest metropolitan cities, America is riddled with dining establishments that undermine your health. Farmers Revival is our solution to this problem.  It is our mission to unshackle the health-conscious diner, and provide an option for a quick, delicious meal that is locally-sourced, organic, and nutritious.

The Salad Renaissance

“I never knew salad could taste this good!” is a common response when people try our salads. If you think about it, salad provides a perfect backdrop for combining some exciting and exotic taste combinations, and our recipes were designed to maximize flavor while utilizing well-balanced and nutrient-rich assortment of ingredients. 

We have 8 Signature salads, expertly designed by our team of chefs that will obliterate any misconceptions that salads are bland and boring. In addition to the signature recipes we will offer “Build Your Own” salads, giving you literally endless combinations that appeal to your individual preference. It's the world according to salads!

The Competitive Advantages of Our Salads

  • Innovative recipes, showcasing high-quality, locally-sourced ingredients
  • Exotic flavor combinations drawn from many international cuisines
  • Streamlined menu enables quality, speed and consistency
  • Appeals to many dining preferences, including kids

Our Indian-inspired salad made from fresh locally-sourced ingredients!
Our Indian-inspired salad made from fresh locally-sourced ingredients!

Quality Sourcing of our Ingredients

We have set strict standards for the quality our salads.  We are firm supporters of local sourcing and the majority of our ingredients will come from farms within a 150 mile radius.  The benefits of staying within this boundary are:

  • We use less fossil fuel for transport of these goods
  • Our food tastes better because it’s fresher
  • We invest in agricultural land in our region
  • We build lasting partnerships with local farmers and producers
  • We better control the 'farm-to-fork' costs, which translates into value for our customers
Great taste starts with great ingredients!
Great taste starts with great ingredients!

Also, whenever possible, these ingredients will be organic, and also free of genetically modified organisms, artificial ingredients, hydrogenated fats, and allergens.

While it’s true that we will be posting nutritional content on our menu board, it isn't our main goal to help you count calories. Our priority is to bring the best quality and nutrient rich ingredients into our meals.  

Rediscover real food, the way it used to be – healthy and delicious in its most natural state.

What is a Salad Bistro?

The Art of Salad

Believe it or not, there is an fine art to making a great salad! When done properly the contrasts of color, flavor and texture can be one of the most enticing things you can eat. Before I learned the proper method myself I believed that a salad was either something you bought in a bag at the supermarket or tried to construct at a "do-it-yourself" salad bar. We've worked hard to refine our recipes and have developed a "salad code" which provides a general guideline for the right ingredients, flavors and proportions. At Farmers Revival we will do all of the work for you and the end result is an expertly crafted gourmet salad each and every time. 

All the heavy lifting is done during food prep!
All the heavy lifting is done during food prep!

Fast Casual Format

Farmers Revival will be made-to-order by our team of skilled salad chefs and can be customized to your liking. Our emphasis will be on quality and efficiency to ensure that you receive a top-notch meal that is a quick and folds seamlessly into your busy schedule. 

Happy diners enjoying their Farmers Revival salads!
Happy diners enjoying their Farmers Revival salads!

Please read below in "Risks and Challenges" for more information regarding our location.

One idea for the look and feel - of course our colors would be Revival Red!
One idea for the look and feel - of course our colors would be Revival Red!

What Are People Saying About Us?

In the spirit of the "Lean Startup" methodology, we conducted a series of focus groups that included ~ 40 taste testers who took part in hypothesis-driven experimentation, iterative product releases, and "validated learning." The following are highlights from those sessions that indicate our concept and food will be a big hit!

  • When asked to rate our salads on a scale of 1 through 4 (1 = Terrible, 2 = Average, 3 = Good, 4 = Excellent) 99% of the focus group scored them as a "4". The remaining 1% scored them as "3"
  • When asked if we were appropriately priced, 100% indicated our prices were an excellent value for the quality of the salads we are offering

Quotes from the focus group attendees

  • "One of the best salads I've had & I love salad"
  • "The blend of the pico de gallo flavors with the jalapeno vinaigrette...beautiful"!
  • "I really liked my salad - very yummy"!
  • "Love the idea - some of the best places I have been have regular and seasonal items"
  • "Great flavor! Combination of Goat Cheese and Strawberry YAY!"
  • "I loved it"!
  • "I loved the cilantro & dressing on the Mexican salad"
  • "The salad was fantastic"
  • "Great pricing considering the quality & taste"

A survey from one of our focus group attendees
A survey from one of our focus group attendees

Dinner with the Consultants

We recently hosted a special event where some of the top business minds in Portland stopped in to our "test kitchen" to share their advice on how to optimize our business model, in exchange for a dinner showcasing our delicious salads. We filmed the event and you can watch it below:

A few quotes from the Dinner with the Consultant attendees:

  • "I had never eaten a salad that felt like I was like sipping wine. It was this bouquet unfolding on my tongue, it was layers of flavor. I've never had that experience with salad before and I'm kinda bummed because I won't be able to make a salad for myself again without feeling disappointed because it won't be one of Dave's salads." Tom Cox
  • "I'm gonna say this in a positive way, that the last time that my senses were accosted by such a mix of spices was in the old city of Jerusalem when I walked into the Arab quarter and it just like overwhelmed you. And I was thinking as I was had that salad that I had never tasted a combination of spices combined with fresh, organic product" Jerry Vieria

Our Guiding Principles

It's important that we share our business philosophy with you so that you understand the mindset and emotion that will fuel us each day we turn on the "OPEN" sign.

We are committed to the following:

To serve HEALTHY DELICIOUS FOOD – Our sole purpose is to provide you with a healthy meal that is so delicious and full of flavor that you'll want to dine with us every day

To SOURCE LOCALLY  – We will work to forge lasting partnerships with farmers and vendors in the Pacific NW, committing the majority of our menu to products sourced within this region

To provide impeccable CUSTOMER SERVICE – We exist because of our customers. It is essential that we build great personal connections and provide a top-notch dining experience each and every time

To use QUALITY PRODUCTS – Quality to us means that our food will not only be great tasting, but nutritious, organic, natural, free from GMO, artificial ingredients, hydrogenated fats and allergens

To support our COMMUNITY – “Paying it forward” is the heart of our philosophy and we be actively engaged in local programs that align with our core values, such as fighting hunger, as well as assisting our public schools with nutrition-based education programs

To provide the best VALUE for your money – By sourcing our ingredients locally and streamlining our menu offerings, we can better control our costs, which translates to maximized value for our customers

Why Kickstarter? 

We love the whole spirit of Kickstarter – it’s all about a community who believes in “paying it forward” – this philosophy aligns so well with the guiding principles of Farmers Revival. 

Where will your contributions go? The money raised will be invested into purchasing essential items such as:

Build of Materials
Build of Materials

Rewards!

To help show our appreciation for your support, we have put together some really great rewards packages. 

Of special note are the Exclusive "Revival Swag" items that will only be awarded through this project. We designed these with love and with the intention that we want you to feel a sense of pride that YOU HELPED KICKSTART THE DREAM of a passionate first-time entrepreneur!

Rewards Matrix
Rewards Matrix

Exclusive "Revival Swag" only available through this project:

"I Kickstarted The Revival" Bumper Sticker
"I Kickstarted The Revival" Bumper Sticker
"I Kickstarted the Revival" T-Shirt
"I Kickstarted the Revival" T-Shirt
Farmers Revival Grocery Tote - Reverse side reads "I Kickstarted the Revival"
Farmers Revival Grocery Tote - Reverse side reads "I Kickstarted the Revival"

Stretch Goal!

We want to throw you an Exclusive Party! (Travel not included)
We want to throw you an Exclusive Party! (Travel not included)

Our ETERNAL Thanks! 

Maybe it was approaching age 35 that prompted me to reflect on where I had been and what I had accomplished up to this point. Unless you're one of the few and fortunate, I'd bet that many of you think daily about that "true calling" that you would rather be doing with your life. For me, it's owning a restaurant and I felt like it was time to stop dreaming and time to start doing! This Kickstarter project truly is the opportunity that I have been searching for, for a very long time and hope you consider helping me along in the journey.

We can’t possibly begin to thank you enough for your support and consideration in becoming a backer. It is our dream to become restaurateurs who focus exclusively on serving healthy food. We hope you can help us make it a reality. From the bottom our hearts, we TRULY appreciate your support, you have our ETERNAL thanks, and we can't wait to welcome you into the restaurant! 

I love making people happy through delicious healthy food!
I love making people happy through delicious healthy food!

TOGETHER, let's Kickstart the Revival!

Take good care,

-Dave and Page

Please visit our Facebook page to engage with us on our social medial platform: https://www.facebook.com/FarmersRevival

Risks and challenges

With any business venture there is an inherent degree of risk and challenge. The restaurant industry is highly competitive by nature and can be a tough nut to crack.

One of our primary opportunities (aka "challenges") will be to find and secure our first location. We are most attracted to the various neighborhoods in downtown Portland, such as 'The Pearl' and 'NW' - but also have our eye on heavy foot traffic locations like Hawthorne and Alberta. There is a lot of work that will need to go into this part of the project, including construction and permits to name a few, but we have the real world experience required to be successful with these activities. You can depend on us make this our top priority as it relates to this project.

Rather than list out all of the possible things that could go wrong, I'll simply emphasize that when we do hit those rough waters we will, without a shadow of doubt, tackle them head on. In such cases, you can depend on us to provide transparent communication, the current status, and our plans to address the issue. Doing so will require strong leadership and business savvy to which we fortunately have many years of personal experience to call upon.

Additionally, we have assembled an amazing advisory board of top-notch business experts. Each individual brings a unique core competency to the table which provides us with a comprehensive set of solutions to break through barriers and optimize our business model.

We are very confident that we have the ability to be agile and adapt to shifts in market trends, economic pressures and the general 'bumps and bruises' associated with a start-up business.

We have the recipe for success and can't wait to get started!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Our ETERNAL heartfelt gratitude **PLUS** public recognition on Facebook and Twitter!

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    Pledge $10 or more About $10

    Reward #1 **PLUS** an Original Artwork "I Kickstarted The Revival" Postcard with a hand-written "Thank you" from the owners!

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    Pledge $25 or more About $25

    Everything from Reward #2 **PLUS** a fantastic Limited Edition "I Kickstarted The Revival" Bumper Sticker - which instantly improves the appearance of "most" vehicles - available only through this campaign!

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    Pledge $65 or more About $65

    Everything from Reward #3 **PLUS** a Limited Edition "I Kickstarted The Revival" Grocery Tote, **PLUS** a batch of Homemade Italian Cookies from our own family recipe!

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    Pledge $100 or more About $100

    Everything from Reward #4 **PLUS** a Limited Edition "I Kickstarted The Revival" T-Shirt, as well as your name added to our "Kickstarter Backer Plaque" which will be proudly displayed in the restaurant!

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  6. Select this reward

    Pledge $250 or more About $250

    Everything from Reward #5 **PLUS** an exclusive "Sneak Peek Package" where you will receive a private tour of the new restaurant before we open, (3) of our Signature Salad Dressings, and a Diamond Backer Certificate! (Travel not included)

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  7. Select this reward

    Pledge $500 or more About $500

    Everything from the above Reward **PLUS** (1) "VIP Dinner Package for 6" - we'll shut down the restaurant just for you and serve our signature salads, soups, fresh baked bread, and dessert. Wow!

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Everything from the above Reward **PLUS** an "Art of Salad" Cooking Class AND Dinner for you and 3 guests - never make a lackluster salad again! You'll learn our "salad code", how to select the right ingredients design exciting flavor profiles! (Does not include travel)

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    Pledge $2,500 or more About $2,500

    Everything from the above Reward **PLUS** the "Chef for a Day" Package! We'll host an all day "test kitchen" where you will partner with the owners to design a gourmet salad based on your personal preferences. We'll shop for the ingredients and nail down a recipe, which we will then featured on our menu for one month WITH YOUR NAME! Finally, we'll include 2 VIP Dinner Packages for you and 3 guests! (See above for details - does not include travel)

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    Pledge $5,000 or more About $5,000

    Everything from the above Reward **PLUS** the "Farm to Fork" Package! We'll host an all day excursion to one of the local organic farms we partner with. At the farm you'll learn what it takes to be an organic farm, seasonal crops, and sustainability. Then we'll pick some fresh ingredients, bringing them back to the restaurant where we will co-develop a custom made salad that we will feature with on our menu WITH YOUR NAME for the entire season! Also includes 2 VIP Dinner Packages for you and 3 guests! (see above for details - does not include travel)

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    Pledge $10,000 About $10,000

    The "Red Diamond" Package! Includes everything from the above Reward, but with this reward your salad will be featured on our menu FOREVER (along with your name)! Also includes: 2 VIP Dinner Packages for 6 guests, 12 bottles of our signature salad dressings and 1 "Red Diamond Appreciation Plaque" predominately displayed in our dining room thanking you for your extremely generous contribution.

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Funding period

- (30 days)