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The first dual-sided reversible USB cable for Android and iPhone smartphones
The first dual-sided reversible USB cable for Android and iPhone smartphones
1,123 backers pledged $31,609 to help bring this project to life.
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Always Right Cord: The first both ends reversible cable

$31,609

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 "Always Right Cord is like your mother,,,she too, is always right!" - Coolest Gadgets 

"Always Right Cord Dual-Sided Reversible Micro-USB and Apple Lightning® Cables Prevent User Fumbling" - Gizmofusion 

Over the past five years, Micro-USB (USB 2.0 Type B) has become the standard interface for non-Apple devices – from smartphones and tablets to 2-in-1 tablet/computers, GPS devices, digital cameras, wireless headphones and more.

While functionally, Micro-USB typically works without any flaws, from an ease-of-use point of view, this interface comes with many frustrations. As it only fits into a port one way, you have to pay attention when plugging in the cable.

Additionally, the same requirement to pay attention goes for the larger USB 2.0 type A connector (the one that typically goes into a computer) as well.

The Always Right Cord solves this problem on BOTH ends, allowing you to stop fumbling with charging cables and easily plug-in any device with a USB cable, without looking at it. While other cables on the market have addressed this on one side, The Always Right Cord is true to its name as both sides are reversible and can be connected in any direction without wasting any time.

Always Right Cord is made to the last the test of time.

We understand the frustration most of you feel when fumbling with a cable, making sure that it is properly seated in the port. And that is why we created Always Right Cord – since we have the same frustrations.

Always Right Cable - The “Always Right” solution to your charging needs.

This is a waste of time
This is a waste of time
Micro-USB Always Right
Micro-USB Always Right
Always Right Cord
Always Right Cord
Because we don’t take shortcuts or skimp on quality materials during manufacturing, we have total confidence in our product. Because of this, we fully stand behind the Always Right Cord and offer a Lifetime Warranty. 

While you might keep one cable at home and another at work, you likely have one in a purse, briefcase, backpack, or just rolled up in your pocket to connect to an external battery charger while on the go and more so for these, durability is important.

This seems to be another frustration from users we’ve found. Due to inadequate manufacturing and materials, after a short period of time, cables break and fray and stop charging our devices.

That’s why we made the Always Right Cord out of a durable plastic and covered it with a resistant nylon.

Always Right
Always Right

Additionally, we’ve used durable connectors made of resistant aluminum with gold-plated contacts. These connectors are digitally shaped to ensure proper fit with any device, making the Always Right Cord the ultimate, Universal USB cable.

Always Right Cord is covered in a durable nylon and resistant to almost everything, making it a cable that will last the test of time. No more clumsy and useless cables behind your computer or in your wall plug. So, you ask yourself; do you want to struggle with less durable one-sided USB cables? Or is the Always Right Cord, Always Right for you?

With the Always Right Cord, there is no more fumbling, struggling or causing potential damage to a laptop, charger or other device since each side fits it to its respective port whether right side up or upside down. Again, it’s that simple!

We have listened to friends, family and coworkers but most important, we have listened to you! We know the problems and we have the answer. We promise, you can’t go wrong with Always Right Cord!

-As we have complete confidence in the quality of our product, we are offering backers with a lifetime warranty..

If at any time, your Always Right Cord breaks, becomes frayed or the connectors lose their connection, simply send it back to us and we’ll send you a new one. It’s that simple!

As Electronic devices have become part of our daily lives and routines so are the Charging cables. Being so, why not make our lives simple; with a cable that adapts to our devices no matter which way you plug it. That’s why we have created, what consumers always have been looking for and requesting for a long time Always Right Cord. We know that we are not the first ones with this kind of product but we are confident on the right quality, materials craftsmanship of our product.

Always Right Cord is made of Strong nylon, resistant to almost everything, this means that you will get a cable that will last the test of time. No more clumsy and useless cables behind computer or in your wall plug. We know that you have a question, will this work for me?

We have heard friend, family, coworkers and most important, we have heard you!

We know the problems and we have come up with an answer. We promise, you can’t go wrong with Always Right Cord.

Always Right Cord, features reversible tips on both ends.

On one end, there is a reversible USB 2.0 (male to male) with the universal reversible connector, while the other end comes either with the Apple Lightning connector, used for iPhones, iPads and iPods; or a totally reversible Micro USB tip.

The Always Right Cord with the Apple Lightning connector carry with it, Apple’s Made For iPhone (MFI) certification, ensuring it is compatible with all iPhone models with the Lightning connector. Additionally, the reversible Micro USB tip is fully compatible with smartphones, power banks, wearables, earphones, speakers and more.

The Always Right Cord uses an aluminum plug casing with gold plated contacts, while the cable is covered with a durable and resistant nylon material.

USB 2.0 - The double-sided, reversible USB connector is not only guaranteed to charge your devices, but also provides reliable and FAST data transfer of audio and video files. During the initial phases of its design, we also wanted to make the cable capable of charging your phone, tablet or other device as FAST as possible so you can spend less time tethered to an outlet and more time enjoying your life.

Micro USB - Micro USB is used on almost every other device that isn’t Apple including Android, Blackberry and Windows phones and tablets. Manufacturers like Samsung, Google, Amazon, LG, Motorola, Nokia, HTC and more have all relied on the Micro USB format. We just want to help make this connector better, more reliable and easier to use.

Lightning - Apple MFi certified Lightning connector for iPhone 6, iPhone 6 Plus, iPhone 5/5S, iPhone 5c, iPad Air 1,2, iPad 2,3,4, iPad Mini, iPod Touch.

Available in the standard 1m / 3- foot length. This is perfect for every occasion to make your life easier.
  • Aluminum plug casing
  • Wrapped in a durable resistant Nylon
  • Length: 3ft Gold plated, Corrosion-Resistant 
  • USB 2.0 to Micro USB 2.0 / USB 2.0 to Apple Lightning
  • Both ends of this cable are reversible

The idea behind ALWAYS RIGHT CORD, is to design and develop the most durable… reliable and “user friendly” charging cable without sacrificing on quality standards. This is why our R&D Team have paid special and detailed attention to all detail of the Materials used in the fabrication of ALWAYS RIGHT CORD.

Our international team of engineers have been designing and manufacturing mobile devices and accessories for a number of major mobile brands, currently on the market today. Besides having a passion for this industry, we are a team of engineers, designers and developers, all with vast experience in the mobile arena; spanning on average, more than 14 years of experience to the company and this product.

We are strongly committed to quality and perfection in all the products we design and manufacture. If a product doesn’t meet 100% of our strict quality standards, we simply won’t produce it! This is our promise to all of our clients and to you!  

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Risks and challenges

A few years ago, we entered the cable industry and since then, have been cautious with regards to new technologies and their respective manufacturing processes.

We are very strict with quality control of our products and focus on their reliability as we want them to last the test of time and everyday usage, and also meet the USB requirements.

We are looking to ship our products to all our backers once completed but there may be unforeseen issues. These include lead times involved with sourcing materials and other issues that may arise during manufacturing which could cause delays as well.

Our promise to you is that we will provide regular updates to all our backers with regards to our progress and any challenges that pop up during this campaign and as we move into the manufacturing process.

We've already got a factory in place who is committed to manufacturing the Always Right Cord. They have ensured us that they will do everything possible to stay on schedule for delivery while ensuring the highest quality product is produced.

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Support

  1. Select this reward

    Pledge $8 or more About $8

    EARLY BIRD SPECIAL
    First 250 Always Right Cord Units in your color choice. Choose either Lightning or Micro USB. Retail price after Kickstarter will be $15.00

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 249 backers
    $

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  2. Select this reward

    Pledge $10 or more About $10

    SMART BACKER
    1 x Always Right Cord in your color choice. Choose either Lightning or Micro USB. Retail price after Kickstarter will be $15.00.

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    Estimated delivery
    Ships to Anywhere in the world
    187 backers
    $

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $19 or more About $19

    CLEVER BACKER
    2 x Always Right Cord in your color choice. Choose either Lightning or Micro USB. Make your own Mix. Unit price of $9,50. Retail price after Kickstarter will be $15.00.

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    Estimated delivery
    Ships to Anywhere in the world
    364 backers
    $

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  4. Select this reward

    Pledge $28 or more About $28

    GENIUS BACKER
    3 x Always Right Cord in your color choice. Choose either Lightning or Micro USB. Make your own Mix. Unit Price at $9,33. Retail price after Kickstarter will be $15.00.

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    Estimated delivery
    Ships to Anywhere in the world
    159 backers
    $

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  5. Select this reward

    Pledge $45 or more About $45

    FAMILY PACKAGE
    5 x Always Right Cord in your color choice. Choose either Lightning or Micro USB. Make your own Mix. Unit Price at $9,00. Retail price after Kickstarter will be $15.00.

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    Ships to Anywhere in the world
    119 backers
    $

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  6. Select this reward

    Pledge $80 or more About $80

    MASTER PACKAGE
    10 x Always Right Cord in your color choice. Choose either Lightning or Micro USB. Make your own Mix. Unit price at $8. Retail price after Kickstarter will be $15.00.

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    Estimated delivery
    Ships to Anywhere in the world
    39 backers
    $

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  7. Select this reward

    Pledge $800 or more About $800

    DISTRIBUTOR PACKAGE
    100 x Always Right Cord in your color choice. Choose either Lightning or Micro USB. Make your own Mix. Unit price at $8. Retail price after Kickstarter will be $15.00

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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $

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Funding period

- (37 days)