Baseball Lacelets are handmade, personalized, leather bracelets made from baseball glove lace for both men and women. Each Lacelet can be personalized to feature a quote, a motivational reminder or memory. Customization comes with character limitations specified for each size.
Storytelling is at the heart of our business. In 2014, we made sure our customers were supplied with the freedom of making each Lacelet their own. To secure this part of our brand, we had to go from hand stamping each letter onto each Lacelet into developing a production process that was centered around laser engraving.
Today, we rent our laser engraver at a membership workshop for a monthly fee, which gave us the ability to learn the equipment and software we use before making the large investment in purchasing our very own laser engraver; however, our current manufacturing setting is not conducive to further business growth.
After a year of exploding growth, we have greatly outgrown the rented equipment and the lack of space that it comes with. In 2015, we’re chasing independence, our own equipment and even more storytelling.
Risks and challenges
We know that with greater success comes greater obstacles. With a supportive community behind us, we are willing to face these challenges head on. With a successfully funded project, we face:
-Over demand for product
-Influx of orders demand purchase of second laser
-Maintaining sole manufacturing rights to the product
- (30 days)