CORE77 - "Fantastic design for a low-tech, zoomable paper map - Map², "The zoomable map on paper", uses nothing but folding and carefully-considered printing to achieve its killer app."
FASTCOMPANY - "Who needs smartphone apps when you've got a lot of ingenuity and some paper? ... Amazing interaction design needn't be complex. It doesn't even need to be high-tech. And in retrospect, it's probably stunningly obvious - Which is the mark of any great design."
BOINGBOING - "Map² is a clever London streetmap: each of its quadrants unfolds to show a zoomed-in view of that region, then refolds again quickly and easily."
COOLTHINGS - "Map² Makes The Paper Map Zoomable - Map² is looking to cut into our over-reliance on electronic maps a little by adding at least one level of zoom to the classic paper map. ...With its zoomable mechanism, it's quite possibly the coolest map I've ever seen."
GIZMODO - "This Map Zooms In As You Unfold It - The Map², a "zoomable map on paper", is a clever invention that packs more detailed maps underneath its folds."
UBERGIZMO - "Zoom Into Paper Maps The Old Fashioned Way - We're all so used to multi-touch zooming nowadays, it really does make you feel intrigued when you can get hold of a traditional paper map that you can zoom in."
NERDAPPROVED - "Map²: The World's Most High Tech Paper Map - I think my days of paper maps are gone forever, but if I had to use one, the Map² would be my first choice..."
GRINDIST - "Unfold to zoom: This small, paper map of London is a design marvel, with a zoom-in capability that feels decidedly new school."
map² is a simple and beautiful paper map with a twist - you can zoom in and out. With its patented folding technique, map² allows you to unfold sections of the map to reveal an enlarged view of that same area with more detail.
map² allows you to quickly find what you need without wrestling with a king-size map.
map² removes the need to unfold unnecessary parts or the entire map.
map² lets you zoom into greater detail.
map² provides you with an enormous amount of detail - indeed four maps in one - while still being pocket-sized.
map² is the map that combines interactivity with the beautiful and tactile experience of paper. It pairs functionality with design. It is the map about more than just finding your way from A to B. It is about exploring and browsing a city. It doesn't pinpoint your location but instead allows you to get a mental picture of the place you are in and the place you are going. All in a surprisingly simple way.
About the project
I originally released map² as a zoomable map of the city of London. It caused a lot of interest and enthusiastic responses and many people have asked for additional cities.
Reacting to the requests, I decided to adopt the concept for a map² city series. I designed a new version of the zoomable map of London as well as a zoomable map of Berlin to start off the new city series. New York is in preparation and of course other cities are to follow quickly.
A great amount of love, energy and attention to detail went into the maps as well as hundreds of hours of design work. Various tests with several printing companies were required to establish and then further improve the production process. Although one might think it is just a folded sheet of paper, the required printing and finishing process is very complex and everything needs to be extremely accurate.
I am now at a stage where I am ready to release a series of maps and to get them into the shops, but I need your help to make it all happen and to speed up the process to get new cool cities out quickly.
Your support will help me finish the design of the zoomable map of New York (the next city in line), manufacture New York as well as London and Berlin in large volume, and optimize and speed up the design process for new cities. Manufacturing the maps in high quality requires a complex printing and finishing process. Also, all the maps get hand-folded.
Is there another city you would like to get added to the list? Let me know!
Dimensions - 4" x 4" | 10 x 10 cm (folded)
Material - matt paper
Zoomable city map
4 Maps in 1
2 Street maps
1 Overview map of the city
1 Public transport map
For more information please send an e-mail to firstname.lastname@example.org.
Risks and challenges
The biggest challenge will be to reach the funds needed. The printing and production process has been successfully tried and tested and I am confident that the maps will be produced and finished to the highest of standards.
CUSTOMISATION - Want to give-out your own zoomable map with the location of your organisation, or event marked on it? Or even your home address highlighted? Great as gift or giveaway. This reward gets you the design service and one print run. Email me for details before pledging so I can check your location is within the displayed area of the city. Available for New York, London or Berlin.
SPONSORSHIP - Become the official sponsor of the first edition of the zoomable map of New York. Your name or the name of your organisation as sponsor will be printed on the New York map and will also be featured on the map² website.