$16,156
pledged of $7,200pledged of $7,200 goal
349
backers
6days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, December 19 2018 5:00 PM UTC +00:00.

April SoetarmanBy April Soetarman
First created
April SoetarmanBy April Soetarman
First created
$16,156
pledged of $7,200pledged of $7,200 goal
349
backers
6days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, December 19 2018 5:00 PM UTC +00:00.

About

ATTENTION: YOU ARE WONDERFUL AND DESERVE EVERY HAPPINESS and other signs

I've been anonymously installing these custom street signs with positive or unexpected messages in cities across the country. After years of making them on my own, I'd like to release them to the public!

THE STORY

I made the first sign back in April 2016 under my then-anonymous alias WeirdSideProjects.com while working through some sad feelings. I anonymously put it up in on a chain link fence in a public park in Seattle, ran away, and didn’t think about it. 

Turns out people took photos, it ended up taking off online, and all of a sudden I was seeing reblogs and remixes and posts on strangers’ social media. Nobody knew it was me saying these things, which was very freeing, and very encouraging.

Since then, I’ve written more original phrases that I’ve turned into new signs, and kept on sneaking around and installing them in public parks or trails across the country for anyone to find, disguised in plain sight. The phrases are encouraging or maybe a little melancholy, but never bitter or angry. I love seeing other people stumble across them! I define delight as that intersection of positive and unexpected, and I think this is something delightful that people would want to stumble across in their city.

Cities where the signs have been installed since 2016
Cities where the signs have been installed since 2016

The ATTENTION: YOU ARE WONDERFUL AND DESERVE EVERY HAPPINESS sign has been the most popular and one of my favorites.

This is where you come in. I started this art installation series out of my own money, and I’ve been getting a lot of requests for these signs for years. It's been limited to just myself and what cities I can get to in person. I want to do a public run of the ATTENTION signs, and I’m raising funds so I can produce a larger run and get them out to all of you at a more affordable cost. Any and all profits will go directly into funding and producing more art. 

 

THE SPECS


The ATTENTION signs are 10"x14" heavy-duty rustproof aluminum, the same type of manufacturing used for official street signs. They're laminated for durability, made to last for 7+ years outside, and have already holes punched for easy installation. The Special Edition ones have the same specs, just smaller.

This is a sentiment I want you to remember, so they're made out of something that will last. 

REWARDS

$2 - THANKS! BACKER-ONLY UPDATES Thanks for your support! Every little bit helps. You'll get backer-only updates and behind the scenes info.

$10 - POSTCARDS! Three custom blank 4"x6" postcards professionally printed on high-quality cardstock. It'll feature a photo of one of the installations in the wild (final photos TBD). 

$34 - ONE "ATTENTION" SIGN FOR YOU! One sign shipped to you (includes cost of Kickstarter and credit card processing fees). 

$50 - SPECIAL EDITION SIGNS These ones have a higher production cost for the smaller quantity. They're 7"x10" and will be made of the same heavy-duty aluminum (the ones I post in public are plastic). They'll also be signed and numbered. You'll also get three postcards.

Choose from one of these 5 sayings (examples made in plastic shown):

 $66 - TWO "ATTENTION" SIGNS FOR YOU! You get two ATTENTION signs shipped to you, along with three postcards! Keep one, give one away, put it up on your wall, install it yourself, up to you.

$80 - COMBO: ATTENTION + LIMITED EDITION SIGN One ATTENTION sign and one limited edition sign (your choice), plus 3 postcards. 

$150 - SPONSOR AN INSTALLATION! One sign for you, one for the wild! I will send you one ATTENTION sign, then I'll go out and install one more sign in one of these three select metro areas, your choice (SF Bay Area, NYC, Seattle, other cities possibly available). You'll be able to add an optional dedication which I'll print on the back of the sign, and I'll email details and photos about the install after it's completed. You'll also get three postcards and a personal thank-you card.

$279 - FANCY GOAL: ALL THE SIGNS You'll get 1 ATTENTION, one of each of the 5 limited edition signs (Caution, Notice, Please, Warning, Security) and three postcards. I'll also send you a few other surprise thank-yous! 

Note: If there's any other reward combination or quantity you'd like, feel free to send me a message. 

PRESS

 My 5-minute Ignite Talk about all the Weird Side Projects (including the signs):

They've ended up on meme sites!

ABOUT THE ARTIST

I'm a designer and artist based in Seattle and New York working with spaces and stories. Since 2013, I've been working with design and engineering firms across the country on everything from exhibit design and UX to large scale public art installations (AprilSoetarman.com). For the past 3 years I've been doing little projects on the side on my site, WeirdSideProjects.com. These projects include casting my toes in chocolate, making (mis)fortune cookies that reveal uncomfortable truths, and writing a Twitter bot that writes food-themed romance novel excerpts. I'm also the Founder/Creator of the Museum of Almost Realities, a nationally-touring installation about a collection of artifacts from the life you might have had. 

SUPPORT 

Besides backing the project, please also share on Twitter, share on Facebook, or send an email!

You can also follow me on Instagram (@WeirdSideProjects / @AprilSoetarman) and Twitter (@WeirdSideProj / @AprilSoetarman), and on my occasional email newsletter.

Your support will help get this project and message out to everyone, and also help an independent artist make more art!

Thanks so much!

Risks and challenges

All rewards include the cost of Kickstarter and credit card processing fees.

I have sign samples completed and they'll be manufactured with the same fabricator I've used since 2016.

I'll be shipping with USPS and I've tested the packaging method for safely shipping the signs. They'll be sent in a rigid flat mailer.

I've been producing these for years, but there's always a small risk with any sort of printing production job, especially scaling up quantity. I've built in a buffer for replacements and I'll keep you updated if there are any delays.

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    Pledge US$ 2 or more About US$ 2.00

    Thanks and updates!

    Thanks for helping! Every little bit helps towards more sign installations. Backer only updates, with behind the scenes and process photos.

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    Postcards!

    Sending you three 4"x6" blank postcards, featuring photos of the ATTENTION sign installations, printed on premium postcard stock (final image TBD).

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    • Postcards (3)
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    One ATTENTION sign for you!

    One ATTENTION: YOU ARE WONDERFUL AND DESERVE EVERY HAPPINESS sign, made of 10"x 14" heavy-duty laminated aluminum.

    Includes:
    • ATTENTION sign
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    Pledge $50 or more About $50

    One Special Edition sign - Choose one

    Special edition aluminum versions of these signs, 7"x10", signed and numbered (the ones I post in public are plastic).

    Choose one (sample images on the left):
    • NOTICE
    • PLEASE
    • CAUTION
    • WARNING
    • SECURITY

    Includes:
    • Special Edition sign (NOTICE, CAUTION, SECURITY, PLEASE, WARNING)
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    Pledge $66 or more About $66

    Two ATTENTION signs for you!

    Two signs shipped to you! Save on shipping plus get postcards. Keep, give it to a friend, post it somewhere. :)

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    • ATTENTION sign
    • Postcards (3)
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    Pledge $80 or more About $80

    COMBO: ATTENTION sign + special ed sign

    • One ATTENTION sign
    • Your choice of one NOTICE, PLEASE, CAUTION, WARNING, SECURITY sign (aluminum, signed, numbered)
    • Three postcards

    Includes:
    • ATTENTION sign
    • Special Edition sign (NOTICE, CAUTION, SECURITY, PLEASE, WARNING)
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    Pledge $150 or more About $150

    DIRECT SPONSOR: One for you, one outside

    Directly sponsor an installation! You'll get one ATTENTION sign shipped to you and a personal thank you card. The other one be installed in a public space in one of three metro locations, your preference (SF Bay Area, NYC, Seattle, possible others) by the end of 2019. We can add an optional dedication on the back and you'll get an update and details after installation.
    + three postcards

    Includes:
    • ATTENTION sign
    • Postcards (3)
    • one ATTENTION sign installed in a select city
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    Pledge $279 or more About $279

    FANCY REWARD - All the signs (6)!

    One of the ATTENTION signs, and ALL of the other limited edition ones.

    • ATTENTION
    • NOTICE
    • PLEASE
    • CAUTION
    • WARNING
    • SECURITY

    + 3 postcards

    Includes:
    • ATTENTION sign
    • Postcards (3)
    • Special Edition sign (NOTICE, CAUTION, SECURITY, PLEASE, WARNING)
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    Pledge $32 or more About $32

    EARLY BIRD - One ATTENTION Sign

    ATTENTION: YOU ARE WONDERFUL AND DESERVE EVERY HAPPINESS sign, made of 10"x 14" heavy-duty laminated aluminum.

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    Reward no longer available 50 backers
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