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HEED: Probably The Smartest Car Accessory In The World! project video thumbnail
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$7,592 pledged of $25,000 goal
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By Basavaraj Hoskeri
$7,592 pledged of $25,000 goal
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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

A6f5ce80cc8ed6d703023252d6153a55 original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About this project

Use your favorite gadget, a Smartphone, efficiently 

Ever wished that you could have captured that incident that happened right in front of your car while driving? Or found yourself missing out on capturing a scenic route on your previous road trip? Stop fretting over those lost moments.

Meet HEED, the most versatile car mount that converts your smartphone into a Dash Cam while charging your phone as well as playing your music and navigation on the go. It comes with fixtures that allow you to mount it to your dashboard or windshield.

Dash Cam

Capture road ahead
Capture road ahead

Many drivers wish that they had a dash cam to record video about road mishaps for better evidence. But spending extra cash on a standalone dash cam, that serves no other purpose, often discourages people from getting one. Plus, a reasonable quality dash cam often costs upward of $100 and takes a lot of effort to manage the data.

HEED lets you use a device you already have anyway, which already has an excellent camera and whose usage you are already familiar with. So, why spend more on standalone Dash Cam? Take HEED and secure your drive.

Also, HEED app automatically stores and manages the recorded video files. Backing up and sharing the recorded video files is a breeze with the HEED app.

Wireless Charging

HEED comes with turbo wireless charger infrastructure that automatically recharges your phone when you stick it to the car mount. No more hassle of find and plug in charger cable. Your Smartphone finds space in the car, works for you and gets recharged while you drive.

Navigation and Music Apps

The HEED app allows you to use your navigation and music apps such as Google Maps and Google Play Music without any hassles. Each app can be launched with just one touch, with the other features (such as the dash cam) still running in the background. You will simply interact and use these apps like normal.

Priority calls and Notifications

When you dock your phone on the HEED car mount, you have automatically taken a step towards safe driving. HEED app automatically mutes all calls and notifications that are not on your priority list. Safety first!

Design

HEED photorealistic rendering
HEED photorealistic rendering

 

Before arriving at the current design, HEED went through much iteration. We had to take into account the mechanical challenges in the car as well as convenience for every-day use. With smartphone designs moving towards edge-to-edge displays, mechanical support such as clips and holders could have damaged or affected the phone’s display (i.e. the Samsung edge phones).

With the usage of gel pads, we have come up with a sleek and strong design that can withstand sudden braking, acceleration, and rough driving conditions. We want to make sure that the phone is held strongly in constantly vibrating environment while maintaining a minimalist design.

HEED is thoughtfully designed for convenience, provides super-fast wireless charge and allows you to safely keep your phone in the driver's line of sight.

Video Sample Captured using Moto Phone

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 3D Prototype Product Images

Dashboard or Windshield Mountable
Dashboard or Windshield Mountable

  

Prototype Demo

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------------------ What you get ------------------

 

What you get
What you get

  

HEED Features

  • Strong phone mount (with washable gel pad)
  • Super-fast wireless charging for your phone
  • Easy access to essential apps such as maps and music
  • Receive calls from the priority list and mute others
  • Helps avoid distractions from notifications while on the go

Texting and Driving Accident Statistics

Studies found that an average of 3 seconds' distraction can cause fatal accidents on the road. Texting while driving is illegal and can hurt the driver and/or fellow drivers or commuters who are innocent.

A simple feature (drive mode setting) to avoid distraction can save precious lives.

Texting and Driving Accident
Texting and Driving Accident

          

                      - Project Timeline -

Project Timelines
Project Timelines

Funding Utilization

Fund Utilization
Fund Utilization

 

---------------------------------- Our Partners --------------------------------------

We are happy to work with a major product design company, Wizardry Designs Pvt. Ltd, who have been helping us with our industrial design and packaging design needs, while also providing support all the way up to production.

We have been working very closely with the dedicated team of crowdfunding specialists at Smart Crowdfunding throughout the entire process.They have guided us during the pre-launch phase as we got ready to bring our idea to you, and continue to work with us on the marketing and promotions of our campaign.

We have also worked with Clickcode Media who helped us create a product video, as well as provided assistance with our social media posts. They do very good graphic work, and are very friendly and reachable all the time.

You can help us spread the word by sharing our campaign with your colleagues, friends and family. 

Thank you for reading! 

Risks and challenges

When it comes to production, we may face a challenge or two in order to deliver a quality product. However, the HEED team brings in decades of first hand experience in engineering and manufacturing to scale up production. In the past, we have predicted every possible challenge and made every effort to mitigate these factors. So, with this experience, we are confident that we will be able to deliver the product to you.

We have completed Industrial Design (plastics). We have also created a working prototype using 3D prints. We have been working with top Silicon companies whose chip sets and other components we are using. We have been interacting with tool and mold makers.

Manufacturing

We have been in touch with distributors and manufacturing companies we have worked with before on previous products. With this experience, we know where things could go wrong, so we can tackle those problems before they arise. We also know how to fix the problems in production line and production testing. We are very confident that we can manage the risks and challenges when we start production of the units.

Supply Chain and Logistics

Lead time of components and logistics can vary from day to day. As stock and supply changes, lead time varies. However, with the help of past working relationship with component distributors and vendors, we are able to locate the components. We are confident that we will be able to secure components with a minimum possible lead time.

Also, we are in touch with global freight services with whom we have been interacting about the quick and economical shipment of rewards to backers.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    You are awesome

    Thank you very much for supporting HEED. We will be in touch with you by constantly updating status of progress. You will receive beautiful digital post cards featuring road trips.

    Includes:
    • Photos, Video and more
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    1 backer
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  2. Select this reward

    Pledge $39 or more About $39

    Super Early Bird Offer: 1x HEED

    You will receive one HEED at the early bird discount of 40% off of expected retail price. EXCLUDES Wireless Charge Receiver.

    Includes:
    - Free HEED App
    - HEED (Car mount)
    - 3 meter USB Cable

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    Ships to Anywhere in the world
    Limited 48 backers
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  3. Select this reward

    Pledge $49 or more About $49

    Super Early Bird Offer: 1x HEED

    You will receive one HEED at discount of 35% off of the expected retail price. INCLUDES Wireless Charge Receiver.

    Includes:
    - Free HEED App
    - HEED (Car mount)
    - INCLUDES Wireless Charge Receiver
    - 3 meter USB Cable

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    Ships to Anywhere in the world
    Limited 47 backers
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  4. Select this reward

    Pledge $49 or more About $49

    Early Bird Offer: 1x HEED

    You will receive one HEED at the early bird discount of 25% off of expected retail price. EXCLUDES Wireless Charge Receiver.

    Includes:
    - Free HEED App
    - HEED (Car mount)
    - 3 meter USB Cable

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    Limited 0 backers
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  5. Select this reward

    Pledge $59 or more About $59

    Early Bird Offer: 1x HEED

    You will receive one HEED at discount of 25% of expected market selling retail price.

    Includes:
    - Free HEED App
    - HEED (Car mount)
    - INCLUDES Wireless Charge Receiver
    - 3 meter USB Cable

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    Limited 11 backers
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  6. Select this reward

    Pledge $99 or more About $99

    Family Pack: 2x HEED

    Select this reward and support us. You will receive 2x HEED at early bird discount.

    Great for the family who have two cars. It is for people who take HEED for their family.

    Includes:
    - Free HEED App
    - 2x HEED (Car mount)
    - INCLUDES 2x Wireless Charge Receiver
    - 2x 3 meter USB Cable

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    9 backers
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  7. Select this reward

    Pledge $245 or more About $245

    Family and Friend Pack: 5x HEED

    Select this reward and support us. You will receive 5x HEED at early bird discount.

    It is perfect for people who take HEED for their family and friends.

    Includes:
    - Free HEED App
    - 5x HEED (Car mount)
    - INCLUDES 5x Wireless Charge Receiver
    - 5x 3 meter USB Cable

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    2 backers
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Funding period

- (30 days)