Thanks to all out backers who helped us reach our target, we're blown over by the response! We managed to squeeze into the schedule of our manufacturers a little sooner than expected, so all our backers will get their shirts sent out to them as soon as we receive their details when the funding closes. There are still plenty of rewards up for grabs, so get get involved if you want one of these unique t-shirts dropping onto your doormat in a couple of weeks.
Soft City Clothing
Soft City Clothing is a new clothing brand launched in late 2012 by London based designer Archie Proudfoot. Founded with a focus on bold and engaging design coming together in a high quality product for a discerning eye.
With our first collection, the three t-shirts "BE", "UP" and "ON", we hope to make our inaugural customers the owners of a unique bespoke product. Inspired by the trend for strong prints in men's fashion and the classic typography of traditional signwriters each shirt is assembled by hand over a multi-stage process. Each shirt is first screenprinted before their corresponding fabric letters are appliqued in place, and then finally a professional machinist applies a top-stitch around the edge of the fabric letters to give a them crisp finish. All made within a few miles of our base in North London.
Take a look at our samples that we've produced, and then read about how they were made below.
So they started out life as few sketches fleshing out the idea:
Having picked our favourite letter combinations the designs were drawn up in illustrator and sent to our local screenprinters for sampling and heres what we got back:
Then it was off to the laser-cutting service to get the letters cut for each shirt. By using a laser-cutter rather than a employing a professional pattern cutter there would be absolute consistency in the cuts which would ensure they would match up to the dimensions of the letter shadows that had already been screenprinted.
Next, each pair of letters was carefully ironed on to t-shirts (they were cut with an iron-on backing already in place).
Finally, all of the t-shirts were sent off to professional machinist who applied a top-stitch around the ironed-on letters to permanently fix them in place and give them a neat finish.
The colour of the thread used matches the dominant colour of the pattern, so it can only be seen from up close. This lends the t-shirts a beautifully intricate detail as well a pleasingly tactile feel to the designs.
Leaving us with the final product!
What is the money going to be used for?
And this is where you come in. We need help with funding our fairly unusual manufacturing process.
So far we have been able to fund a very small run of the three designs. But to make Soft City Clothing a brand that we can build upon with future projects we need to order in a larger numbers to make our costs more workable.
We need funding solely for achieving the minimum order requirements of the manufacturers that we are working with here in London, UK. So think of your donation as a pre-order for one of these unique t-shirts.
Hopefully, if this project is successful, we hope to bring out more t-shirt designs as well as more complex cut and sew pieces over the coming year. Your support would be helping a young designer with no previous experience in the industry get off the ground and establish themselves.
Our rewards are fairly straightforward. Each pledge is a pre order for one of our first line, get in on the early bird shirts to get yourself a bargain! Other than the top pledge who will receive one of the pieces of original artwork where the designs began.
A quick word on the sizing. The t-shirts are only available in small, medium or large. Unfortunately, because of both the dimensions and style of the design, producing XS or XL t-shirts was not possible.
The Small measures 18 inches wide and 28 Long, the medium is 20 inches wide and 29 long, and the large is 22 inches wide and 30 inches long. The width is measured below the sleeve.
We've already received a lot of support to get to this stage, for which we are massively thankful. Even if you decide not to pledge, thanks for taking a look at our project.
If you want to learn more about the brand check out: www.softcityclothing.co.uk
You can follow us on twitter @softcityclothes
Or you can email me at: softcityclothing [at] gmail [dot] com
Would love to hear from you if you have any questions about the project.
Soft City Clothing
Risks and challenges
All the challenges that we faced in getting this design produced have been solved. The manufacturers are highly experienced and have helped develop our samples and small run to bring the project to this stage. All that is needed now is funding for their minimum order quantities. So there should be little or no risk involved in fulfilling this project if we receive the required funding.Learn about accountability on Kickstarter
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