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Show Pony Magazine, available in print and online, features extraordinary individuals, artisans, and independent business owners.
Show Pony Magazine, available in print and online, features extraordinary individuals, artisans, and independent business owners.
71 backers pledged $4,960 to help bring this project to life.

About this project

$4,960

71

Show Pony Magazine - Issue 1
Show Pony Magazine - Issue 1
Show Pony Magazine - Issue 2
Show Pony Magazine - Issue 2

Publishing a magazine was always something I had dreamed of doing. I grew up in a small town in Illinois, so magazines were my first real introduction to the world and to distant places. I started collecting tear sheets as a teenager and would organize them by the places I wanted to visit, the people I wanted to meet, and the photographs I wanted to take. I was enamored with magazines and my love of editorial images was the catalyst for choosing photography as a career. 

Until recently, independently publishing a magazine was simply too cost prohibitive to even seriously consider. 

That all changed when I saw the inaugural issue of Lonny Magazine in late 2009. I loved the experience of reading digital magazines and the ability to purchase something or get more information by simply clicking on an embedded item. However, the true inspiration came when I read the masthead and realized that this gorgeous publication was created by a very small team of people. That awareness reignited my personal aspirations, and I began to fantasize about what my ideal publication would be like. Most importantly, I considered what type of content I had experience with and what stories I could access with the modest budget I was working with.

I found that traditional business publications generally neglect creative and small business owners. Our challenges are unique because quite often we enter our endeavors with little or no business education or training. I spent my college years in a darkroom thinking I was going to make a living as a fine art printer. I knew nothing about legal issues, insurance, or marketing practices and I quickly found that many shared my concerns. Most of my friends were struggling, not for lack of talent or motivation, but for lack of understanding the core principles that are integral to running a successful business. My intention with Show Pony Magazine is to contribute a positive and inspirational resource to the community that I am privileged to be a part of. Our content is meant to encourage and educate our readers with stories of both success and struggle. I believe that the only way that we will thrive under these challenging circumstances is to champion the accomplishments and endeavors of our colleagues and fellow small business owners. The more we support each other the more we empower ourselves as artists.

-Rebecca Hill, Editor

Red River Rockhouse - Issue 1 Show Pony Magazine
Red River Rockhouse - Issue 1 Show Pony Magazine
Sadie & Emma Pottery Co. - Issue 1 Show Pony Magazine
Sadie & Emma Pottery Co. - Issue 1 Show Pony Magazine
Anosila - Issue 1 Show Pony Magazine
Anosila - Issue 1 Show Pony Magazine
Lissy Elle - Issue 1 Show Pony Magazine
Lissy Elle - Issue 1 Show Pony Magazine
Kit This - Issue 1 Show Pony Magazine
Kit This - Issue 1 Show Pony Magazine
Heritage Bikes - Issue 2 Show Pony Magazine
Heritage Bikes - Issue 2 Show Pony Magazine
Quivira Winery - Issue 2 Show Pony Magazine
Quivira Winery - Issue 2 Show Pony Magazine
Sir & Madame - Issue 2 Show Pony Magazine
Sir & Madame - Issue 2 Show Pony Magazine
Koehler Kraft - Issue 2 Show Pony Magazine
Koehler Kraft - Issue 2 Show Pony Magazine
American Beauty - Issue 2 Show Pony Magazine
American Beauty - Issue 2 Show Pony Magazine
Foodie Top 5 New York City - Issue 2 Show Pony Magazine
Foodie Top 5 New York City - Issue 2 Show Pony Magazine

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    Pledge $10 or more About $10

    Thank you mention on Facebook and Twitter.

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    Pledge $25 or more About $25

    Your name and business link will be included on a special thank you page in the October 2012 issue of Show Pony Magazine.

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    Pledge $50 or more About $50

    Your name, business link and logo will be included on a special thank you page in the October 2012 issue of Show Pony Magazine.

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    Pledge $125 or more About $125

    Your name, business link and logo will be included on a special thank you page in the October 2012 issue of Show Pony Magazine. You will also receive a printed copy of the October 2012 issue.

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    Pledge $250 or more About $250

    A 1/4 page advertisement in the October 2012 issue of Show Pony Magazine. You will also receive a printed copy of the October 2012 issue.

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    Pledge $500 or more About $500

    A 1/2 page advertisement in the October 2012 issue of Show Pony Magazine. You will also receive printed copies of the July 2012 and October 2012 issues.

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    Pledge $1,000 or more About $1,000

    A full page advertisement in the October 2012 issue of Show Pony Magazine. You will also receive printed copies of the July 2012 and October 2012 issues.

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    Pledge $2,500 or more About $2,500

    A two page advertorial spread in the October 2012 issue of Show Pony Magazine. You will also receive printed copies of the July 2012 and October 2012 issues.

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Funding period

- (26 days)