About this project
We're going for a stretch goal!
Thanks so much to everyone who's backed us so far! We've hit our goal ahead of time, ensuring we'll be able to pay freelance writers what they deserve for digging into the kind of deeply reported journalism we want to publish.
But since there's time left on the crowdfunding clock (and since we have rewards left to give) we're announcing a stretch goal, to $18,500. Expanding our budget means we'll be better able to:
- Pay additional travel expenses and other costs that writers will incur in the course of reporting stories
- Expand our photography/art budget
- Generally give us more breathing room, and time to become self-sustaining
So peruse our rewards, watch our video, read our spiel, and if you like what you see, consider pledging to help make The Deep everything it can be.
- The Deep team
What is The Deep?
A creative partnership between Halifax's The Coast weekly and two passionate freelance editors, it's a new online magazine in which Atlantic Canada's best emerging and established journalists will be able to dig deeper into stories than they can anywhere else.
Starting in 2017, we'll be publishing one big story every month—sweeping, ambitious, can't-put-them-down Atlantic stories that will stand toe-to-toe with the best magazine writing and reporting found anywhere.
The Deep also plans to bring its stories to audiences live, with events bringing writers, stories, and new ideas to live audiences in towns and cities throughout Atlantic Canada. (We've already got two events in our Deep Stories live-storytelling series under our belts).
Why are we doing this?
Because in the hands of talented writers and editors, long-form storytelling enthralls, illuminates, and reveals new perspectives on where we live. It's important, and it's entertaining. And because in recent years, a new crop of digital publications has been taking advantage of sophisticated design and beautiful layout to bring classic long-form journalism to online audiences. We want to make sure Atlantic Canada is part of that revitalization.
What kind of stories are we talking about?
The kind that can take you on a funny, moving, revealing ride-along with ex-cons navigating their first baby-steps into the world after decades of imprisonment.
That can take you on a harrowing journey to a country torn between modernity and superstition.
That can reveal two womens' ordeal of online stalking and harassment, and the institutional indifference that permitted it to continue.
Atlantic Canada has some of the country’s best journalists and storytellers, and we want to make sure there’s ample opportunity for these kinds of stories to be told where we live.
How are we going to do that?
We're going to create a dedicated online home for established and emerging Atlantic writers to create this work.
After all, Texas has Texas Monthly. Toronto has Toronto Life. California has California Sunday. New York has The New York Times Magazine (and a half-dozen others). And online, startups like The Atavist are learning how to make deeply reported, beautifully written, rigorously edited narrative journalism work online. It can work here too.
Who are we, anyway?
The Deep is a partnership between Halifax's The Coast magazine and writer/editors Chelsea Murray and Matthew Halliday, whose CVs as editors and writers include The Grid, Canadian Business, Quill & Quire, Toronto Life, the Toronto Star, This Magazine, The Walrus, and many more.
The Coast has always endeavoured to publish the sort of journalism The Deep will specialize in. It's won the Canadian Journalism Foundation's Excellence in Journalism Award and been nominated for the Michener Award, two of the highest honours in Canadian journalism, for this kind of work.
But The Coast doesn't have the capacity to do it frequently, or to do it beyond Halifax. The Deep, as a collaboration between The Coast and two experienced independent journalists, will provide the editorial resources to help cover our entire region, and tell stories that would otherwise be unheard, in a form that illuminates them as fully, compellingly, and, yes, deeply as possible.
And we hope you'll help make it happen.
Where will the money go?
All the money we take in through Kickstarter will go straight to paying Atlantic Canadian writers, photographers, and illustrators to create our first six to eight stories, which will start to be published in April or May of 2017.
We plan to become self-sustaining thereafter, but to get this off the ground, we need your support to kick-start things.
Risks and challenges
Our crowdfunding campaign will bankroll six to eight months' worth of stories, taking us from our expected spring/summer 2017 launch date to the end of that year.
After that, we'll need to derive enough monthly revenue to make The Deep self-sustaining. That means building our subscriber base, holding regular ticketed events across Atlantic Canada (bringing the people and ideas presented in out stories directly to live audiences), and exploring additional revenue options.
Since The Deep is a collaboration between experienced editors, writers, and an independent magazine that has already thrived in a challenging media landscape for more than 20 years, we think there are few teams better prepared to meet this kind of challenge.
We're not currently completing any past projects, nor does The Deep require any approval from any outside company, agency, or other group in order to distribute rewards or move forward.Learn about accountability on Kickstarter
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