The goal of this project is to fund the exhibition and promotional material of Skin Deep
Danny and the team have been working on this project for over 12 months and will only share a few of the images intended for the exhibition since the kickstarter launched on the website and social media platforms to give you an introduction of who is involved and of the theme of the exhibition will be.
The most successful images he has made for this exhibition have been reserved solely for the exhibition to keep them exclusive.
WHAT IS SKIN DEEP?
Long an outsider art form, tattoos have become a powerful form of creative expression used to help individuals stake claim over their bodies – an act perhaps nowhere more meaningful than in the fashion industry.
In his new exhibition, Skin Deep, photographer Danny Baldwin documents a seismic mood change within the fashion industry that has seen agencies shift from representing only models with no tattoos, or those that are easily hidden, to building entire campaigns around elaborately inked individuals.
Encouraging acceptance and celebrating individuality, freedom of expression and creativity, Skin Deep features over 100 black and white nude images of professional tattooed male models shot against a stark black, signature background.
Created over the course of a year, it brings together a variety male models, some just starting out in their career, others working for designers such as Versace and Vivienne Westwood, from across a range of different ages, backgrounds and ethnicities, all with one thing in common – their inked skin.
“Over the past few years I started to notice a marked change in the models who worked in front of my camera. In just a short space of time they changed from being fresh faced and clean cut blank canvases, to the sort of models usually referred to as alternative - individuals with an edge of defiance, whose tattoos represent the ownership they have over their bodies,” explains Danny.
As a photographer Danny wanted to document this significant and rapid change in acceptance and to celebrate the art form of tattooing within a fashion setting.
“With Skin Deep I want to show a wider audience something that is visually stimulating and celebrates how these people are breaking the mould of what others think by being true to themselves in an elite industry and expressing who they are through the medium of tattooing,” says Danny.
“With just a lens between them and me, and stripped of the character that a designer’s clothing demands, each tattoo is specific, personal and unique to the bearer, chosen by the model to say something special about themselves.”
Each image will be reproduced in a square format – an homage to the digital and social media platforms that have given rise to Danny’s profile as a photographer.
To give audiences a flavour of what the exhibition will entail, Danny will showcase a limited selection of images on social media ahead of its opening. He will also use social media platforms to introduce the models to a digital audience in a collection of separate images taken especially for the project.
“I wanted to break tradition with the usual portrait formats that you see in exhibitions, and recreate something that pays tribute to the digital media platforms that have pushed my work into the public domain,” says Danny.
“The resulting images are as much about resistance as exposure, the model determines how much, or little, of themselves they give over to the camera. They explore how tattoos can give a true insight into a person’s inner self, or can be used as armour to protect the bearer from those who can’t get past judging what’s on the surface.”
Until now this project has been completely self-funded by Danny with all the models, studios, equipment, and team contributing their time to this project to bring to you something innovative and visually stimulating, whilst documenting something of cultural relevance ; A movement within the fashion and media culture.
With this Kickstarter, your pledges will provide the core funding to pay for the printing of the exhibition and the exhibition space, with successful funding, it is expected the exhibition will be launched in January 2016.
KEEP UP TO DATE WITH SKIN DEEP
Behind the scenes images from the project and any documentation of the project so far that Danny has shared can be seen here:
The images for Skin Deep are already photographed with over 100 male models already shot and post production in process; all that remains is to complete the last shoot day, layout and confirmation of potential exhibition spaces , printing and promotional material.
Danny Baldwin has gained the experience and professional industry contacts necessary to see the exhibition created from concept to final product and in preparation for this Kickstarter, he has received printing and promotional product quotes, selected, viewed and quoted for exhibition spaces in London.
In order to realize the best possible exhibition, Danny is overseeing the entire process and has spent hundreds of hours going through every detail and every cost, and is now ready to commence with the final stage of bringing this project to life.
WHO IS DANNY?
Danny Baldwin Has been published in the UK and internationally and his Credits include:
Vogue Uk, Paper Magazine, Wonderland, Q Magazine, Hunger, Attitude Magazine, Diesel, Grazia, Vision China, Toni & Guy, Hairdressers Journal & Professional Hair
Exhibited V&A London (Victoria & Albert Museum) 2013 Fashion Festival & Guest Speaker
Guest Speaker V&A London (Victoria & Albert Museum) November 2014
Risks and challenges
The hardest part of this project has been coordinating the logistics of sourcing over 100 male models that are agency signed and were able to come to London on specified shooting days also around teams availability.
Secondly not all models are comfortable shooting nude so we had to find formats to make sure everybodys comfort, personal views and morals were respected whilst also delivering an exhibition that was uniformed whilst being diverse and not repetitive.
Danny Baldwin already has over 100 images created, processed, and prepared for the exhibition but is currently shooting the project and editing and is still keeping the shooting stage for the next couple of weeks while the kickstarter is launched to make sure after the project is launched that everybody involved in the project is the best representation in the final exhibition images and so that anybody that may be who exposed to the project that could possibly can be included / involved in some way can be reached.
As this is Danny's first solo exhibition, he intends to follow guidance from industry professionals and has outlined every little details so that there is very little risk of failure.
If the Kickstarter doesn't reach the funding goal, then sadly this exhibition would not be able to take place due to printing and space costs in London to bring you the best quality exhibition.
If the funding goal is reached, then it can be brought to life by finishing printing the images, confirming exhibition space and promoting / marketing material that has already been templated for the exhibition can be produced.
All of the team Thank you for your time in supporting project Skin Deep and please feel free to share our project to help us make 'SKIN DEEP' come to life.
For any press on further enquiries Please Email : firstname.lastname@example.orgLearn about accountability on Kickstarter
- (30 days)