My name is Shelby Taylor, and I’m the founder of Earth to Kids. I’m so excited to launch our first product line: Chickapea!
Chickapea is an organic, gluten-free pasta made from just chickpeas, yes that's it, one ingredient! It's high in protein, fibre & iron, low-glycemic and free of added sugar, preservatives and anything artificial. Made in a gluten-free, nut-free facility!
I love pasta. Who doesn’t? Babies, kids, adults… we all love pasta! It's delicious, comforting, versatile and fun! It’s also super fast and easy to cook. But let’s be honest, it’s not the first thing that comes to mind when you think of healthy foods. In fact, it’s quite the opposite. Historically, the only way to get real nutrients into pasta is in the sauce, but that’s all about to change!
When I was pregnant with my son, I found myself more passionate about nutrition than ever. I bought a small health food shop so I could bring the healthiest and tastiest products to my town, and also get a better idea of what people were looking for – what was missing from their diets. It didn’t take long to realize that parents are struggling to feed their children healthy meals that they will actually eat – and ones that don’t require hours spent in the kitchen after a long day at work. I spent a lot of time talking to these parents; learning what was important to them, and all about their children’s habits and preferences. These conversations are why I created Chickapea.
Now that my son is eating solids and developing his own food preferences, I can fully relate to the issues other parents are experiencing. I feel like I have to make a choice between nutrition and convenience, and I don’t think that’s right. As much as I love cooking, I’d much rather spend the few hours I have with my son each day, playing, laughing and learning; not working away in the kitchen.
My mission is to bridge the gap between healthy and convenient – starting with Chickapea.
Our families deserve more than just healthier options, they deserve the healthiest!
That’s easy! We asked ourselves, “What’s one food that everyone loves, that’s fast and easy to prepare, but isn’t super healthy?”
The answer, PASTA!!
We’ve taken a family favourite and made it a superfood!
Eating a bowl of Chickapea Pasta is like eating a bowl of chickpeas. And that’s a good thing…because...
Chickpeas are super good for you!
Fibre: Chickpeas are very high in fibre, which is incredibly important for our digestive system. It helps food move faster through our intestines and allows it to digest better while enabling the body to absorb more of the nutrients.
Protein: Chickpeas are also a good source of protein – containing 19 grams per 100 grams of chickpeas! That’s awesome and exactly why Chickpeas are a staple in vegetarian and vegan diets. Our bodies need protein for growth and maintenance. It’s can be found in every single one of the cells in our bodies and is one of the building blocks of body tissue, as well as a major fuel source.
Together, protein and fibre play a huge role in blood sugar balance by maintaining balance in the food movement through the digestive system, and ultimately the amount of sugar entering the body. If the food movement is optimal, blood sugar levels won’t spike or drop. Chickpeas contain complex carbohydrates, which mean they provide more quality energy that will keep you full longer.
For moms, this means your family won’t be looking for snacks an hour after dinner or experience that sugar crash that comes with simple carbs.
More goodness: Chickpeas are also good sources of Iron, Folate and Phosphorus, as well as Thiamine, vitamin B6, Magnesium and Zinc!
Why Choose Chickapea?
Chickapea promises to always have yours and your family’s best interests at heart. We will only create products that we’re proud to feed our own children. We believe in simple, wholesome foods that are 100% real – sourced from this beautiful planet of ours!
Nothing artificial! No added sugars! Just Chickpeas!
We believe you can have your pasta and eat it too! No more guilt, just love and time with loved ones.
How Will Your Contribution Help?
By reaching our goal, we will be able to scale our production to produce larger batches of Chickapea Pasta with our local manufacturer. You will get to try and share our very first, big batch of delicious, nutritious pasta! By making large batches of pasta at once, rather than several over a span of time, we are able to lower our manufacturing, raw ingredient and packaging costs, which means you can enjoy Chickapea at a friendly price.
First, we need a bigger pasta dryer ($10k). Because the drying cycle is longer than the production cycle, we need to be able to dry several batches at once. We also need to be able to order large quantities (full pallets) of ingredients and packaging. One pallet of organic chickpea flour costs $3500. Our first run of packaging, which will consist of 50,000 packages for each of the three skus, is going to cost $12,000 plus our plate design fees. We need to get our first few large batches of Chickapea produced so we can start sharing this awesome pasta coast to coast and continue to grow our business and our reach.
It’s very important to us to keep our manufacturing in Canada and continue to support organic, Canadian suppliers. Your support will help feed our national economy, as well as thankful bellies across Canada, and maybe even further!
Help us help you feel good about eating pasta again!
What are people saying about Chickapea?
"Feeding my son nutritious food is top priority. As a working mom, I also need something that's quick and easy to prepare...and Chickapea pasta fits those criteria so perfectly! This pasta will be a staple we have in our pantry for years to come!" - Jessica Webster, mother of one, Stayner, ON
“It’s so great that there’s now a more nutritious variation of a food my toddler loves to eat!” - Tara Chattell, Collingwood, ON
“I love that it's made from such pure, real and highly nutritious ingredients. I love that I will be able to feed it to my family without guilt. My kids loved the shape of the pasta, they enjoyed that the most, but also liked the taste. They didn't notice it was any different from pasta we normally buy!” – Annie Harvey, mother of two, Barrie, ON
"Nutritious and Delicious! My daughter loved Chickapea Pasta. A great source of fibre and protein, can be served as a complete balanced meal and the whole family can enjoy it." - Jennifer Coulson, mother of 1, Barrie, ON
Here’s a peek at some of the fun rewards we’re offering…
If we reach $50,000 we’ll be able to produce more pasta and get the goodness of Chickapea into more homes and bellies. We will also donate 10 cases of Chickapea Pasta to a national charity that you, as contributors, will vote for!
At $100,000 we’ll be able to start production of our Family Size package!! We know Chickapea is something the whole family will love, and buying larger packages will save you money and trips to the store! By helping us reach this goal, you’ll receive a discount on your first Family Size Chickapea! PLUS we’ll donate 10 cases of Chickapea to your top TWO charity choices!
Risks and challenges
To ensure that we're able to fulfill all of our orders, we've partnered with a high production co-packer who is certified organic, gluten-free and kosher. We are also in the process of obtaining our organic certification through Eco-Cert Canada and have ensured that our packaging meets all guidelines and regulations.
We have identified the appropriate dryer for our purposes and it should arrive on time for fulfillment if the campaign is successful, but if it is delayed, we have use of smaller dryers to run more batches through. We've done our best to have everything lined up for November fulfillment!
- (30 days)