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HeartMob is a platform that provides real-time support to individuals experiencing online harassment and empowers bystanders to act.
HeartMob is a platform that provides real-time support to individuals experiencing online harassment and empowers bystanders to act.
572 backers pledged $20,989 to help bring this project to life.

About

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$20,989

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Help us internet users, you’re our only hope!

We need your help to create safe online spaces and stand up to online harassment!

WHAT: After 18 months of planning, collaborating, and creating working prototypes, Hollaback! is launching HeartMob, a platform that provides real-time support to individuals experiencing online harassment - and gives bystanders concrete actions they can take to step in and save the day.

HOW: HeartMob allows users to easily report their harassment and maintain complete control over their story. Once reported, users will have the option of keeping their report private and cataloguing it in case it escalates, or they can make the report public. If they choose to make it public, they will be able to choose from a menu of options on how they want bystanders to support them, take action, or intervene. They will also be given extensive resources including: safety planning, materials on how to differentiate an empty threat from a real threat, online harassment laws and details on how to report their harassment to authorities (if requested), and referrals to other organizations that can provide counseling and legal services.

Bystanders looking to provide support will receive public requests, along with chosen actions of support. You can “have someone’s back” and know that you’re helping them out in a time of need while directly contributing to safer spaces online. HeartMob staff will review all messages and reports to ensure the platform remains safe and supportive.

WHY: According to a Pew Research Center survey from late last year, 40% of people have been harassed online, and 73% of people have witnessed someone else being harassed online. Among people between the ages of 18 and 29, this figure jumps up to 92%. For too long, many people have left online spaces because they feel unsafe or unsupported. For too long, many of us have sat back and watched, unsure how to ask for help or how to provide support and resources. With HeartMob, you’ll have a system of supporters beside you, and a user-driven set of actions you can take right now to lend a helping hand. HeartMob can change the internet, making sure that we all feel safe, supported, and empowered online. But we need your help to make it a reality.

WHAT YOU CAN DO: Hollaback! needs to raise $10,000 in three weeks to support the development of the HeartMob platform. With just as little as $1, you can show your support for the project and get in on the ground floor. And thanks to support from the John S. and James L. Knight Foundation -- your dollar will go over further. If we hit our goal of $10,000, Knight will kick in $2,500 if we get 250 backers, $5000 if we get 500 backers, and $10,000 if we get 1000 backers. Because each donation is so critical to the success of this campaign -- and our collective ability to show support for equal online space -- we ask that you share this with friends, and encourage them to donate too. Together, we can make the internet better.

Risks and challenges

For HeartMob to be effective, successful, and safe for its users, it needs to look, feel, and be completely secure. With the work of Sassafras Tech Collective (http://sassafras.coop) - including ongoing security audits and updates, we're committed to creating a safe, secure platform.

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Support

  1. Select this reward

    Pledge US$ 1 or more About $1.00

    NOVICE:
    You’re invested in the platform, and we want to reward that. With as little as a $1 donation, you’ll receive limited early access to the HeartMob platform. HeartMob staff will reach out to you with your own early access login code, and you can get HeartMobbing before the platform goes public!

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    189 backers
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  2. Select this reward

    Pledge US$ 15 or more About $15

    APPRENTICE:
    In addition to the above perks:
    As an early access HeartMobber, we want to hear from you! With your donation, you’ll be able to provide pre-launch feedback on the platform which will be integrated into the final design. You’ll also receive a personal thank you email from our executive director, inviting you to share your thoughts on the platform directly with her.

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    193 backers
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  3. Select this reward

    Pledge $50 or more About $50

    JOURNEYMAN:
    In addition to the above perks:
    Because of your support, you’ll receive a handwritten HeartMob thank you card from our team, along with HeartMob buttons and unending virtual high-fives.

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    51 backers
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  4. Select this reward

    Pledge $100 or more About $100

    EXPERT:
    In addition to the above perks:
    You’ll also receive a (super stylish) HeartMob tote bag to show your support for inclusive online spaces.

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    36 backers
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  5. Select this reward

    Pledge $500 or more About $500

    MASTER:
    In addition to the above perks:
    You’re invested, you’re committed, and we want to give you the tools to take your work to the next level. Because of your support, you’ll be sent a signed copy of Danielle Citron’s “Hate Crimes in Cyberspace” (2014).

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  6. Select this reward

    Pledge $1,000 or more About $1,000

    (Dragon) MASTER:
    You rock! You get all the things, along with:
    We want to meet you and hear your story. Our executive director will take you out to lunch as a thank you for your support, and to hear your thoughts on how we can do more and increase the impact of the HeartMob platform.

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Funding period

- (25 days)