How does a pair of shoes become your favourite?
That was our question, and subsequently our goal — to design your next favourite pair of shoes.
Shoes that are stylish. Shoes that are exceptionally designed and crafted. Shoes that are adaptable to many different personal styles. Shoes that transition from day to night, weekday to weekend.
Minimalism offered the perfect solution to our question. By stripping away excess design components, we ended up taking away gender, and thus created shoes that work for both men and women. We love how inclusive they turned out to be.
Clothing should not define who or what you are — you should.
This inspired our "If The Shoe Fits" campaign, where we challenge our customers to choose a shoe based on other factors outside of gender, such as comfort, style, and wearability. To choose a shoe that fits, and allows your own personal style to define it.
About the shoes:
Blanc de Noir shoes are designed in Toronto, Canada and produced in Lima, Peru by a small family-run factory of third generation Italian shoemakers. The shoes are available in gray suede with gray leather (as shown) or in all-black leather.
In order to get Blanc de Noir shoes into production, we have to meet strict minimums. Our minimum order is 60 pairs per style. They can be any size or colour option, but there has to be at least 60 pairs per style to move forward with production.
We need your help to reach these minimums.
What this means for you, and for us:
Your support will get you a pair (or more) of beautifully-crafted shoes and will allow us to see our vision come to life.
Included in our budget is a site visit to Lima where we will have the opportunity to oversee our shoe production process. It will also help us kickstart our next project—a Lima-inspired Blanc de Noir collection.
For more information, check out www.blancdenoir.ca or email us at firstname.lastname@example.org
Thank you so much for your help. We are really excited to move forward with this project.
Blanc de Noir shoes are made in European sizes. Please refer to this chart to find your EUR size:
Risks and challenges
• Meeting our financial goal of $15,000 to begin production of our shoe collection
• Meeting our production minimums of 60 pairs per style
• Visiting our manufacturing partner at critical stages of the production process
• Gender neutral shoes present unique challenges given the different anatomy of men's and women's feet. But we are determined to do it and to make sure Blanc de Noir shoes fit everyone who wants them
- (30 days)