This project will only be funded if it reaches its goal by Tue, April 16 2019 8:56 AM UTC +00:00.
Arttachment is an app for parents of children under 5. It is being created by a small team of psychologists and parents to help you connect with your child through making and creating together.
Parenting is beautiful. And difficult. We at Arttachment know this, we have felt it too. Meeting children’s needs can be tricky in a landscape of work, chores, family relationships, societal pressures and expectations. Arttachment is designed to enable you to better meet your child’s needs for connectedness and stimulation.
Supporting parent-child attachment
Increasingly, child development science is confirming the foundational role that parent-child attachment plays in a child's development. Infants and young children who feel secure are more confident to explore and to learn. By providing accessible activities and pointers about applying child psychology, Arttachment app aims to support your relationship with your child and make it as easy as possible to carve out time in your busy life so you can do something special together.
Helping you gain parenting knowledge and confidence
In our own lives, we felt that learning about child development helped us gain parenting confidence and resilience. Arttachment shares this knowledge with parents everywhere. We bring you child psychology knowledge through accessible videos, with insights applied to daily parenting practice. Throughout the parent-child projects in the app, we also help with suggestions derived from child psychology to help you turn the activities into opportunities for emotional, social and cognitive development.
We have lovingly crafted a collection of activities for children and parents to do together, including painting, making, storytelling and music. The activities fall in three age categories: baby (0-1), toddler (1-3) and preschooler (3-5).
The app will come with over 30 activities in the first instance, to which more activity-packs will be added after we launch, so that there's always something interesting to choose from.
Each activity will be easy and accessible, using basic craft supplies along with common materials found around the house or in nature. Step-by-step instructions will guide you through the activity.
For every step of each activity, we provide suggestions on how to encourage child development and bonding. These are pointers of how you can use the activity to interact with your child in order to develop four main areas.
We bring the latest insights in child development science through engaging and accessible videos. Arttachment is based on a current understanding of the development of the human brain. Parents are given tips on how to encourage the development of particular skills and abilities, and how these relate to specific brain functions.
Arttachment is grounded in the understanding that relationships formed by babies and children with their parents and carers are essential to their development. That is why insights from attachment theory inform the videos we are creating for parents.
The following videos will be included in the app in the first instance. (Some of the videos have been created already, please follow the links to view them).
- The importance of developing your child's upper brain
- Logical thinking versus creativity - developing the whole brain
- Brain plasticity - how the child's brain changes
- Epigenetics - how genes and experience interact to build children's brains
- Learning by imitation - the role of mirror neurons
- Attachment and its crucial role in child development
- Being your child's 'secure base'
- The language of touch
- Our bodies' response to bonding - the role of oxytocin
- Children's creativity and 'flow state'
- Creative activities - 6 benefits for children
- Tips for getting into a creative mindset
We have already developed much of the app's design and some of the content, but now we need your support! Your contribution will enable us to get the app completed. Arttachment app (iOS and Android versions) will be released in September 2019.
The app will be released with a pack of 30+ parent-child activities and 12 child psychology videos. After launch, we will be releasing new activity packs periodically, for example 'autumn leaves activity pack', 'winter holidays activity pack', 'creative activities in the forest pack', and so on. Additional packs will be subject to a fee. By contributing to our campaign, you can either claim the basic app as a reward (reward tiers Basic App and Basic App - Early View), or you have the opportunity to get the app plus free access to all the activity packs that will be added to it after launch, either for 12 months (Full Access App for One Year) or for life (Full Access App for Life).
Want to support us further and help us make this project a reality? Like the style of our videos and animations? Check out these other personalised rewards you can claim!
All of the rewards above also include lifetime access to the app!
Kitty Howarth, DEdPsy. I am an Educational, Child and Community Psychologist and I have over 13 years experience of working with children and applying child psychological theory to practice. Some of my most valuable experience however, has come from becoming a parent to my two children. Parenthood has coloured in the theory that I have studied for years. Now I can see what real and deep connectivity and attunement feels like and I can recognise how this supports social and emotional resilience.
Diana Onu, PhD. I am a research psychologist and science communication entrepreneur. My 10 years experience in academic research inspired me to make scientific insights more accessible in people's lives. Following this passion, I co-founded PsyNovigo, developing apps based on scientific research. Above all experiences, becoming a parent has shown me how empowering knowledge can be. In those early days, knowledge of child psychology helped me be a calmer, more loving, more resilient parent. I am grateful to be part of bringing Arttachment to parents everywhere.
Dan Marshall, MSc. A dad, psychologist and small business owner. I have spent most of my career working as an applied or research psychologist. In recent years I co-founded a business developing smartphone apps with a firm foundation in research. I was also lucky enough to attend the Arttachment sessions at Kitty’s house and did not just survive, but was deeply moved and inspired by them. So much so, that I am working towards bringing the Arttachment app into life to share with, and to benefit, as many parents and carers as possible.
Our guiding principles and commitments
Science-based content. We strongly believe in making scientific evidence accessible to all parents. This knowledge can empower parents to better care for their children. That is why most of the educational content we produce (such as videos) will be free.
Affordability. We try to keep costs low and make our mobile app as affordable as possible to parents all over the world. We are not focused on profit-making beyond covering our operational costs.
Giving back. We believe in supporting worthy causes in our communities. We commit to donating 50% of all profits (after covering our operational costs) to worthy charitable causes. We will choose these causes with the help of the Arttachment community.
Find out more
Risks and challenges
As with any project, one particular challenge will be to get the app and other rewards to you on time. We are confident we can deliver and we based the time estimate on the app development experience of two of the team members. Two of the team members, Diana and Dan run a company that develops psychology-based apps and other software. They have to date developed six mobile apps, some of which have had tens of thousands of downloads. Given that all the programming will be done by the core team, we do not expect particular issues to arise in this area. The background research for the app, designing of parent-child activities, app design and video production are also done by the core team. With no other third parties involved, we are confident we will be able to deliver on time. However, if any delays would occur, we will get in touch with you as soon as possible.Learn about accountability on Kickstarter