Project image
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£1,544
pledged of £5,000pledged of £5,000 goal
93
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, April 16 2019 8:56 AM UTC +00:00
£1,544
pledged of £5,000pledged of £5,000 goal
93
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, April 16 2019 8:56 AM UTC +00:00

About

Arttachment is an app for parents of children under 5. It is being created by a small team of psychologists and parents to help you connect with your child through making and creating together.   

Parenting is beautiful. And difficult. We at Arttachment know this, we have felt it too. Meeting children’s needs can be tricky in a landscape of work, chores,  family relationships, societal pressures and expectations. Arttachment is designed to enable you to better meet your child’s needs for connectedness and stimulation. 

Supporting parent-child attachment

Increasingly, child development science is confirming the foundational role that parent-child attachment plays in a child's development. Infants and young children who feel secure are more confident to explore and to learn.  By providing accessible activities and pointers about applying child psychology, Arttachment app aims to support your relationship with your child and make it as easy as possible to carve out time in your busy life so you can do something special together.

Helping you gain parenting knowledge and confidence

In our own lives, we felt that learning about child development helped us gain parenting confidence and resilience. Arttachment shares this knowledge with parents everywhere. We bring you child psychology knowledge through accessible videos, with insights applied to daily parenting practice. Throughout the parent-child projects in the app, we also help with suggestions derived from child psychology to help you turn the activities into opportunities for emotional, social and cognitive development.   

We have lovingly crafted a collection of activities for children and parents to do together, including painting, making, storytelling and music. The activities fall in three age categories: baby (0-1), toddler (1-3) and preschooler (3-5).     

The app will come with over 30 activities in the first instance, to which more activity-packs will be added after we launch, so that there's always something interesting to choose from. 

Each activity will be easy and accessible, using basic craft supplies along with common materials found around the house or in nature. Step-by-step instructions will guide you through the activity.     

For every step of each activity, we provide suggestions on how to encourage child development and bonding. These are pointers of how you can use the activity to interact with your child in order to develop four main areas.       

We bring the latest insights in child development science through engaging and accessible videos. Arttachment is based on a current understanding of the development of the human brain.  Parents are given tips on how to encourage the development of particular skills and abilities, and how these relate to specific brain functions.

Arttachment is grounded in the understanding that relationships formed by babies and children with their parents and carers are essential to their development. That is why insights from attachment theory inform the videos we are creating for parents.    

The following videos will be included in the app in the first instance. (Some of the videos have been created already, please follow the links to view them).   

  •   Attachment and its crucial role in child development
  •  Being your child's 'secure base'
  •  The language of touch 
  •  Our bodies' response to bonding - the role of oxytocin    

We have already developed much of the app's design and some of the content, but now we need your support! Your contribution will enable us to get the app completed. Arttachment app (iOS and Android versions) will be released in September 2019. 

The app will be released with a pack of 30+ parent-child activities and 12 child psychology videos. After launch, we will be releasing new activity packs periodically, for example 'autumn leaves activity pack', 'winter holidays activity pack', 'creative activities in the forest pack', and so on. Additional packs will be subject to a fee. By contributing to our campaign, you can either claim the basic app as a reward (reward tiers Basic App and Basic App - Early View), or you have the opportunity to get the app plus free access to all the activity packs that will be added to it after launch, either for 12 months (Full Access App for One Year) or for life (Full Access App for Life).    

Want to support us further and help us make this project a reality? Like the style of our videos and animations? Check out these other personalised rewards you can claim!  

All of the rewards above also include lifetime access to the app!   

Kitty Howarth, DEdPsy. I am an Educational, Child and Community Psychologist and I have over 13 years experience of working with children and applying child  psychological theory to practice. Some of my most valuable experience however, has come from becoming a parent to my two children. Parenthood has coloured in the theory that I have studied for years. Now I can see what real and deep connectivity and attunement feels like and I can recognise how this supports social and emotional resilience.

Diana Onu, PhD. I am a research psychologist and science communication entrepreneur. My 10 years experience in academic research inspired me to make scientific insights more accessible in people's lives. Following this passion, I co-founded PsyNovigo, developing apps based on scientific research. Above all experiences, becoming a parent has shown me how empowering knowledge can be. In those early days, knowledge of child psychology helped me be a calmer, more loving, more resilient parent. I am grateful to be part of bringing Arttachment to parents everywhere. 

Dan Marshall, MSc. A dad, psychologist and small business owner. I have spent most of my career working as an applied or research psychologist. In recent years I co-founded a business developing smartphone apps with a firm foundation in research. I was also lucky enough to attend the Arttachment sessions at Kitty’s house and did not just survive, but was deeply moved and inspired by them. So much so, that I  am working towards bringing the Arttachment app into life to share with, and to benefit, as many parents and carers as possible.   

Our guiding principles and commitments

Science-based content. We strongly believe in making scientific evidence accessible to all parents. This knowledge can empower parents to better care for their children. That is why most of the educational content we produce (such as videos) will be free. 

Affordability. We try to keep costs low and make our mobile app as affordable as possible to parents all over the world. We are not focused on profit-making beyond covering our operational costs.

Giving back. We believe in supporting worthy causes in our communities. We commit to donating 50% of all profits (after covering our operational costs) to worthy charitable causes. We will choose these causes with the help of the Arttachment community.   

Find out more

Risks and challenges

As with any project, one particular challenge will be to get the app and other rewards to you on time. We are confident we can deliver and we based the time estimate on the app development experience of two of the team members. Two of the team members, Diana and Dan run a company that develops psychology-based apps and other software. They have to date developed six mobile apps, some of which have had tens of thousands of downloads. Given that all the programming will be done by the core team, we do not expect particular issues to arise in this area. The background research for the app, designing of parent-child activities, app design and video production are also done by the core team. With no other third parties involved, we are confident we will be able to deliver on time. However, if any delays would occur, we will get in touch with you as soon as possible.

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Support

  1. Select this reward

    Pledge £2 or more About US$ 2.50

    Every little bit helps!

    A massive thank you for supporting us – know that you have contributed to help parents be the best parents they can by helping us launch this app.

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    2 backers
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    Pledge £5 or more About US$ 6

    Basic App

    Get the basic app (available for Android or iOS) by September 2019, which will include 30+ activities and 12 linked videos.

    Includes:
    • Basic App
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    6 backers
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    Pledge £8 or more About US$ 10

    Basic App - Early View

    Get the app early by enrolling in our pre-launch testing programme. You will receive a test version of the app as early as July 2019, and you will have the opportunity to directly shape the app by providing feedback on the test version (optional).

    Includes:
    • Basic App
    • Early access to test version of the app
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    Pledge £11 or more About US$ 14

    Full Access to the App for One Year

    Once the app is launched with its basic 30+ activities, we will be adding more activity packs for you, which will be subject to fees. This reward level gets you the basic app (with early view opportunity) + you receive all additional activity packs added in the first year.

    Includes:
    • Basic App
    • Early access to test version of the app
    • Full access for 1 Year
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  5. Select this reward

    Pledge £15 or more About US$ 19

    Full Access to Arttachment App for Life!

    This reward level gets you the basic app (with early view opportunity) + all activity packs that will be added in the future FOR LIFE!

    Includes:
    • Basic App
    • Early access to test version of the app
    • Full access FOR LIFE
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    Pledge £35 or more About US$ 44

    Contribute a parent-child activity

    Let's make it personal- See your child's ideas featured in the app! Perhaps there is a creative activity you love to do with your child? We will collect some basic information from you about what your child loves to create and then we will make up a personalised activity using your child's ideas to form part of the app content! We will even name the activity after your child on the app! (e.g, 'John's robot costume', 'Eliza's dinosaur trail'). And, of course, full access to the app for life is also included!

    Includes:
    • Basic App
    • Early access to test version of the app
    • Full access FOR LIFE
    • Contribute a parent-child creative activity
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    Pledge £140 or more About US$ 175

    Illustration of you and your family

    Like the characters in our campaign video? Get an illustration of you and your family in this style! Send us a photo and tell us how you'd like to be drawn, based on your children's interests! Riding on a dinosaur's head? Floating through space? Swimming with dolphins? Attending a ball in a medieval castle? And, of course, you also get full access to the app for life! (the illustration will be a high-definition digital file that you can print in whatever size you want and frame for your child's bedroom!)

    Includes:
    • Basic App
    • Early access to test version of the app
    • Full access FOR LIFE
    • Illustration of you and your family (Arttachment style)
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  8. Select this reward

    Pledge £210 or more About US$ 263

    Animation of you and your family

    Get an ANIMATED illustration of you and your family in Arttachment style! Send us a photo and tell us how you'd like to be drawn, based on your children's interests! Watch the children is awe as they see the family riding dragons, meeting wizards, or exploring faraway planets. You will get a high-definition illustration (which you can print) AND a 20 second animated video of the illustration (as animated GIF and video file)! And, of course, you also get full access to the app for life.

    Includes:
    • Basic App
    • Early access to test version of the app
    • Full access FOR LIFE
    • Illustration of you and your family (Arttachment style)
    • Animated illustration of you and your family (Arttachment style)
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    Pledge £450 or more About US$ 563

    Whiteboard animation (Arttachment style)

    Have you seen our child psychology videos (www.arttachment.com/videos/)? Love the style? Would you like a video in a similar style to communicate about your research, your business, your organisation? We can make a video of up to 2 minutes in a similar style (with your own colour scheme) based on content you provide! IMPORTANT: To make sure the videos are consistent with Arttachment values, please get in touch with us at talktous@arttachment.com to discuss before claiming this reward!

    Includes:
    • Basic App
    • Early access to test version of the app
    • Full access FOR LIFE
    • Video based on your content (Arttachment whiteboard-style)
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Funding period

- (33 days)