Project image
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SEK 216,248
pledged of SEK 300,000pledged of SEK 300,000 goal
115
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 22 2018 12:53 PM UTC +00:00
Last updated July 8, 2018

Einar, the summer shoe

Casual. Elegant. Soft. Einar is a relaxed dress shoe, perfect for lazy days and busy nights.

Einar, the summer shoe

Casual. Elegant. Soft. Einar is a relaxed dress shoe, perfect for lazy days and busy nights.

SEK 216,248
pledged of SEK 300,000pledged of SEK 300,000 goal
115
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 22 2018 12:53 PM UTC +00:00
Last updated July 8, 2018

About

Meet Einar, the shoe

Einar is a woven leather shoe, perfect for your summer and early autumn outfits. Soft and casual as a sneaker yet elegant as a dress shoe. Based on a retro gentlemen's shoe, it's proven to be a fantastic shoe for sunny walks and shaded drinks. 

Why we LOVE it

Ever since we got our grandpa’s old pair, we’ve been astonished at how easy the shoe is to combine with different outfits. Never too casual and never too elegant. And it’s super comfortable.

The SHOE

Einar is a luxury product made in Europe. It's a handcrafted leather derby with a soft, woven leather upper. It features a thin and very flexible leather sole. The upper and outer sole are stitched together using a special method for maximum comfort and durability.

Most shoes with similar features cost more than 4500 SEK (500 USD) in stores. Our goal is to match the price of a luxury sneaker, and we aim for a retail price of 3600 SEK (400 USD), without compromising the quality. However, during our Kickstarter, we will offer you a far superior price, which we’ll never be able to match again.

     

Why leather in the summer?

  • Leather keeps your feet dryer. By using woven leather, there is more surface for the moisture to evaporate. Kind of like a heat sink. 
  • Moist leather wears more easily. Woven leather increases the strength of the material while still being really soft. 
  •  A full leather shoe doesn’t get as smelly as a sneaker full of textiles. 

Production

We have chosen an excellent Portuguese factory, capable of delivering handwoven leather, to produce our shoe. Using the best Italian leather, we believe this is an outstanding combination of skilled craftsmanship and fine materials.

Size information

We are using European sizes for our shoes. Please note that all sizes below are men's sizes, but everyone can wear our shoes. If you are unsure, please, measure your foot from heel to toe. The soft construction adapts really well to your foot as long as you select the right length.

No stress! You'll get to choose size after we are successfully funded.

     

Delivery

We aim to start shipping the shoes in August 2018.

For backers in the US: FREE SHIPPING applies to all rewards. No duty or fees on orders below 800 USD.

For backers in Denmark: FREE SHIPPING applies to all rewards. VAT is included in your pledge.

For backers in Sweden: FREE SHIPPING applies to all rewards. MOMS is included in your pledge.

For backers in EU: Shipping is 300 SEK (approx. 30€), VAT is included in your pledge.

For INTERNATIONAL backers: Shipping is 300 SEK (approx. 35 USD), duties and local taxes will be charged by the appropriate authority at the destination country and are paid by the recipient.

Due to our limited margins, we will have to charge exchange shipping both ways for any exchanges that need to be made. This applies to all backers, US, Sweden, EU and international.

Our Story

We are Oskar and Viggo, two brothers working together to bring back an old shoe and launch our brand, Bay & Wall.

A couple of years ago we received a box with a few items from our late grandad, who passed many years before. Among the belongings were a pair of woven leather shoes. Oskar was more than a bit disappointed to note that the shoes were several sizes too small. Viggo tried them on, reluctantly admitting that it was a perfect fit.

When summer came, Viggo was falling in love with the shoes. He used them more and more often. They were simply the most comfortable shoes he ever wore.

Time passed, and with increasing envy, Oskar saw Viggos love for his inherited shoes. He also noted how well they worked with all kinds of outfits. Big feet isn’t always a plus. To calm his feelings, Oskar decided to buy a pair for himself.

Years passed while roaming stores and the internet for the perfect woven leather shoe. Oskar was devastated to conclude he was decades too late. Meanwhile, Viggo had walked many miles in the already worn shoes. Now they were barely holding up, with no replacement to be seen.

This brings us to today. It didn’t feel right that such an iconic shoe as this, should just pass into oblivion. Besides, we could hardly be the only ones with a beating heart for this sleek woven leather shoe. So, we set out to produce it. The last year we have worked hard to source a factory that can help us make a remade version of this gentleman’s shoe.

Now, we are two brothers, united and passionate to revive the shoe of our grandad. In loving memory, we will call it Einar after our grandfather. The shoe is ready for production.

The fate of our woven shoe is in your hands. We depend on your support to succeed!

Please, share any thoughts or questions with us! We’ll answer as fast as we can.

Thank you!

Oskar Lagerwall & Viggo Lagerwall

   

Risks and challenges

We are working with advisors from different parts of the industry to make sure we have all elements in place for a smooth delivery. We have a logistic pipeline already setup. The development and coming production of our shoe are supervised by a member of Portugals most premiere shoemaking families, to ensure construction and quality meets our standards.

We are confident that we will deliver a luxurious and high-quality shoe. However unlikely, there is a risk of delays due to high demand from some of the subcontractors of our factory, possibly delaying our delivery a few days.

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Support

  1. Select this reward

    Pledge SEK 1,980 or more About US$ 206

    1 x Einar, limited Kickstarter offer

    >>>PRE-ORDER BY CLICKING HERE<<<

    SELECT THIS to get 45% off rec. retail value of 3600 SEK (approx. 410 USD)

    Receive a pair of Einar woven leather shoes. (We'll send you a survey at the end of the campaign where you'll get to select your size)

    >>FREE SHIPPING to SWEDEN, DENMARK, and the US, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    SEK

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  2. Select this reward

    Pledge SEK 2,880 or more About US$ 299

    1 x Einar - Kickstarter price

    >>>PRE-ORDER BY CLICKING HERE<<<

    SELECT THIS to get 20% off rec. retail value of 3600 SEK (approx. 410 USD)
    Receive a pair of Einar woven leather shoes. (We'll send you a survey at the end of the campaign where you'll get to select your size)

    >>FREE SHIPPING to SWEDEN, DENMARK, and the US, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    SEK

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  3. Select this reward

    Pledge SEK 3,960 or more About US$ 411

    2x Einar - Kickstarter price

    45% off est. retail value of 7200 SEK (approx. 820 USD)

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    SEK

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  4. Select this reward

    Pledge SEK 5,940 or more About US$ 616

    3x Einar - Kickstarter price

    45% off est. retail value of 10800 SEK (approx. 1230 USD)

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    SEK

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  5. Reward no longer available

    Pledge SEK 10 or more About US$ 2

    Share your thoughts with us

    Let us know what you think and share your thoughts on future colors and styles.

    Less
    Estimated delivery
    Reward no longer available 3 backers
    SEK

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  6. Reward no longer available

    Pledge SEK 1,800 or more About US$ 187

    Einar - super early bird

    Be among the first to back us and get 50% off est. retail value of 3600 SEK.

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 33 backers
    SEK

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  7. Reward no longer available

    Pledge SEK 1,800 or more About US$ 187

    Einar - MIDWAY OFFER

    SELECT THIS to get 50% off est. retail value of 3600 SEK.

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    SEK

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  8. Reward no longer available

    Pledge SEK 1,980 or more About US$ 206

    Einar - early backer

    45% off est. retail value of 3600 SEK (approx. 410 USD)

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 49 backers
    SEK

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  9. Reward no longer available

    Pledge SEK 2,160 or more About US$ 224

    Einar - Kickstarter price

    40% off est. retail value of 3600 SEK (approx. 410 USD)

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    SEK

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  10. Reward no longer available

    Pledge SEK 3,600 or more About US$ 374

    2 x Einar - super early bird

    Be among the first to back us and get 50% off est. retail value of 7200 SEK.

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    SEK

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  11. Reward no longer available

    Pledge SEK 3,600 or more About US$ 374

    2x Einar- early backer

    50% off est. retail value of 7200 SEK (approx. 820 USD)

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 0 backers
    SEK

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  12. Reward no longer available

    Pledge SEK 5,400 or more About US$ 560

    3x Einar - super early bird

    Be among the first to back us and get 50% off est. retail value of 10800 SEK.

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 0 backers
    SEK

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  13. Reward no longer available

    Pledge SEK 5,400 or more About US$ 560

    3x Einar - early backer

    50% off est. retail value of 10800 SEK (approx. 1230 USD)

    Receive a pair of Einar woven leather shoes. (We'll contact you to choose your size after the campaign).

    >>FREE SHIPPING to US and Sweden, reduced international shipping<<

    Includes:
    • Einar, woven leather shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 0 backers
    SEK

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Funding period

- (30 days)