This project is to keep the Taft Fox alive by upgrading to digital projection. We convert, or we close.
Who We Are, Our Goal, and What We Do
First, welcome to our page and thanks for visiting! Our goal is
simple: we need to raise down payment funds for digital projection
equipment. If we fail to do this, we will be forced to shut our
The Fox Theatre is an independent theater that shows first run movies and employs 9 people. We provide Taft and the surrounding areas with a reasonably priced entertainment option and friendly customer service. (For more details on what we do for the community, please check out our video.)
We need to upgrade to digital projection to stay open. We hope you'll consider supporting us.
The use of 35MM film is quickly coming to an end. There are few
companies producing film stock and the major Hollywood studios will
stop releasing movies on film by the end of 2013. All theaters that
want to stay in business will have to make the switch to digital
The major theater chains have already made the switch. Independent theaters in small towns, like the Fox, are the majority of theaters that have not yet converted due to the high cost.
Digital projection does have benefits beyond the obvious one of no longer having to ship heavy cans of film and no longer needing to spend time and effort to assemble and break down prints. It provides a crisp picture with no scratches, the option of showing movies in 3D, as well as being able to show alternative content (Live sports events, concerts, TV shows, videos made by the community, Blu-ray / DVDs, etc.) and access to independent films that we haven't been able to show because they are digital only.
Unfortunately, it is a huge initial investment. We have had professionals on site to provide estimates on the cost of the conversion. The cost of converting one screen is around $65,000. The Fox has 3 screens, so we are looking at a total cost of about $200,000. That's where you come in. We need your help.
We need to raise a down payment of $40,000 to order the
equipment and have it installed. We are asking you to make a donation to this project so we can get started on the upgrade.The Fox will pay the remaining
balance over a period of several years.
Financially, the Fox covers its operating costs and has a modest profit left over at the end of the year, but the combination of opening up less than 2 years ago and keeping our prices low to serve the community has resulted in us not having a surplus of money. However, if we can successfully raise this money; we're here to stay!
We Are Good at What We Do
In the past 17 months, our crew has been able to smoothly operate the Fox and provide family entertainment at a low cost. Something that hasn't been done in Taft in numerous years. Our community was thrilled to hear we were opening... They were even more thrilled when we announced our prices and showed first run movies.
We Don't Want to Close
But now some are becoming
somber. The morale is hurting. Murmurs of "it was nice while it
lasted" were heard when it was discovered we had to upgrade our
equipment. So please, check out our video.. scan our rewards..
Consider pledging to help ensure we don't leave anytime soon.
Regardless, thank you for taking the time to find out about our project. It means a lot. Even if you can't pledge; sharing this page always helps.
40K is a lot of money. Is This a Realistic Goal?
While $40,000 is a lot of money, it is an attainable goal. The Fox's Facebook page has 1620 likes. If each one of those that liked our page could donate $25.00 we would slightly surpass our fund raising goal!
Can't Find a Reward You Like?
If you'd like to donate but don't see any rewards that tickle your fancy, let us know! We'll see what we can do. :)
What Equipment Are You Going to Buy?
Christie has recommended the following equipment. The recommended projectors will provide the necessary illumination for each theater based throw and screen size.
(For those who like to see the specs, click on the links to see projector specs.)
- Christie Solaria CP2220 Part Number: 127-002103-01
- Christie IMB Part Number: 108-384107-01
- NAS Part Number: 111-589204-01
- 2-Christie Solaria One + Part Number:138-001113-0
- CDXL-30SD Lamp Part Number: 003-001165-01
- 2-CDXL 16M Part Number:003-003900-01
- 2.15-3.6:1 Zoom Lens: 108-338105-01
- 2.0-3.9:1 Zoom Lens: 108-468109-01
- 1.7-2.55:1 Zoom Lens: 108-467108-01
- Central Rack, Proxy Server, Site Router, Central Switch.
- 3-Pedestal Rack
- 3-Screen Switch
- 3-Screen Automation
- 3-Power Distribution Unit
(We already have digital sound, so that saves us a lot of money!)
I want to help. How Does Kickstarter Work?
- You will need to create a Kickstarter account. Don't panic, it is simple process that you will be guided through. You need an account so we know how to contact you to send you your rewards.
- You will need a credit or debit card to donate.
- If you are ready to back our project, click the 'Back This Project' button.
- Remember - You can donate any amount you like. The donation levels listed on this page only apply to the rewards you get with your donation. The minimum donation is $1
- Enter the amount of your donation
- Select the reward that you want (you can choose to donate without a reward if you like)
- Click 'Continue to Next Step'
- Follow the instructions
It's Important to Understand a Few Things About Kickstarter
- You can change or cancel your donation at any time before the fund-raising period ends. In this case it is 30 days from the launch date
- You will not be charged unless the project is successfully funded
- Kickstarter is an all or nothing funding model. If we don't raise $40,000, we get nothing and we close
Risks and challenges Learn about accountability on Kickstarter
Assuming the project is funded, the main risk is the timing of the equipment installation. It needs to be before the distribution of film ends at the end of this year.
I'm leery of this whole concept. What if I make a large donation and the theater fails in a couple of years?
While no one can foresee the future, there is no reason to believe that the theater will fail. The theater covers its operating costs and makes a small profit. Unless there is some type of huge economic upset either locally or nationally, we believe the theater will continue to cover expenses in the years to come.
If the theater did close before the 5 year equipment lease was completed, the equipment would be returned to the leasing company.
The main reason to donate is because you support keeping the theater open. Currently there is not a non profit foundation for the Taft Fox. There are plans in the works to create one, but that would happen after the Kickstarter.
Because by that time the theater might already be closed. Donating to this effort (assuming it is fully funded) will guarantee continuous operation of the theater. We will have to close for a few days for equipment installation, but that's it.
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Pledge $10 or moreYou selected
Your we will give you a thank you shout out on our Facebook page and a free medium popcorn and drink!Estimated delivery:
Pledge $25 or moreYou selected
Local people! Come to us to pick up a Kickstarter exclusive Taft Fox shirt, 1 second of actual 35MM film (24 frames), and a medium popcorn and drink! Your name will also be shown on screen post-conversion.Estimated delivery:Ships within the US only
Pledge $30 or moreYou selected
Out of Towners! A Kickstarter exclusive Taft Fox Theatre t-shirt! Included is 1 second of actual 35MM film (24 frames) We will also put your name and city on our screen pre-show after we convert! Shipping included.Estimated delivery:Ships within the US only
Pledge $50 or moreYou selected
A Kickstarter exclusive Taft Fox Theatre t-shirt! Included is 1 second of actual 35MM film (24 frames), two movie passes, and a large popcorn! We will also display your name on screen post-conversion.Estimated delivery:
Pledge $75 or moreYou selected
Get everything at the $50 level, plus a tour of the theatre and projection booth!Estimated delivery:
Pledge $100 or moreYou selected
Get everything at the $50 level, plus your name (or company name) on a permanent display thanking our backers!Estimated delivery:
Pledge $250 or moreYou selected
Free movie + free medium popcorn and drink per month for 1 year! Plus your name on permanent display!Estimated delivery:
Pledge $1,000 or moreYou selected
1 year of on-screen advertising pre-show.(You provide the ad) Great way for local business to support us! (Your name or company name will also be on permanent display)Estimated delivery:
Pledge $5,000 or moreYou selected
0 backers Limited (2 left of 2)
Naming rights to 1 of our smaller theatres for 2 years + 1 year of on-screen advertising! (You provide the ad) Included is 12 free movie tickets which come with a free medium drink and popcorn with each visit. (Your name or company name will also be on permanent display)Estimated delivery:
Pledge $10,000 or moreYou selected
0 backers Limited (1 left of 1)
Naming rights to our big theatre for 5 years + 2 years of on-screen advertising! (You provide the ad) Included is 12 free movie tickets which come with a free medium drink and popcorn with each visit. (Your name or company name will also be on permanent display)Estimated delivery:
- (31 days)