GOING, More Movie Goers, Cheaper Tickets

by Robert Ferng

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

The Problem 

People just don’t go to the movies anymore. Sure there are occasional over-hyped films that attract large crowds, but people aren’t going inside the theaters nearly as much as they used to, for good reason: movies are expensive. As we learned from interviewing AMC La Jolla and Reading Cinemas, the classic cinema experience has struggled to compete with more economical choices such as Netflix, Amazon and Hulu. The smell of fresh popcorn, the sip of ice cold coke, the enjoyment of watching trailers - all hallmarks of the cinema are things this generation is learning to live without. 

How do you bring the theater experience back? How do you convince people that going to the movies is worth it again?

Introducing GOING

A platform for getting seats back into the theaters.
We get customers the best deals through flexible ticket pricing by working with local theaters. Customers find the movies using our platform and can either commit or buy tickets at a more affordable price with the power of crowdsourcing. Theaters set ticket goals and customers save money goals are met! The movie goers become recruiters by sharing the deal with friends and family and unlocking lower prices. Overrated prices shouldn’t stop you from the movie experience.

Price Unlock Feature: For showings that are not projected to sell very well, theaters can offer discounts for each ticket goal set. When a ticket goal is reached, a new price drop will be unlocked. Customers can see what discounts to expect and buy tickets at the goals they want to join in on.
 
Commit Feature: They can also see how many more people need to commit to a goal in order to reach the next one.Potential customers who do not want to buy tickets right away can choose to commit to a specific ticket goal and once the goal is met, tickets will automatically be purchased for the customers.

Benchmarks with unlockable prices. Commit button to participate in deal at next benchmark deal.
Benchmarks with unlockable prices. Commit button to participate in deal at next benchmark deal.

Throwback Movies (unlocked with more backers):
At GOING, we believe individuals should be able to relive opening weekend at an affordable price. We hope to implement a voting function for movie enthusiasts to vote on the movies they want to see in theaters again. GOING users can suggest films, anything from classic to independent or even foreign films. The movie that wins the vote will be made available in the partnered theaters.

Users can relive opening weekend.
Users can relive opening weekend.

Our Story

Our team, especially Chris, loves the movies. It wasn’t just the action, the comedy, or even the romance that made us love them. It was the experience. Whether it was the smell of buttered popcorn, the sip of soda or just being with our friends and family, the theater experience made us fall in the love with the movies. But let’s be honest, people just don’t go to the movies anymore. Since 2002, movie attendance rates have dropped by 21%,  while the average price for going to the theaters has increased by 48%. And this where the theaters are losing individuals like us, who love going to the movies. We can’t afford the high prices so we opt for cheaper alternatives for Hulu, Netflix, and other platforms. So how do we bring customers like our team back into the theaters? How do we fill these empty seats? We created GOING, a movie ticket platform, that seeks to transform movie ticket purchasing by providing a price unlocking feature, where ticket prices get cheaper as more people buy them. We wanted to help individuals remember what it’s like to go to the movies again.

Our Team

Kristen Chan is a fourth year Cognitive Science student working in user experience and user interface at a local San Diego company. She is excited to graduate and for post college life.

Robert Ferng is a fourth year Cognitive Science student, specializing in Human Computer Interaction. He gets excited when he finds vegetarian restaurants in San Diego and when he sees a nice user interface.

Christopher Lim is a fourth year Cognitive science student with a passion for creative storytelling. He enjoys watching movies and pitching ideas for fun.

Joey Wong is a fourth year who recently switched into Cognitive Science, specializing in Human Computer Interaction, and has design experience from working at a local startup. She wants to try paragliding before she leaves San Diego. 


How Your Contributions Will Help Get Us GOING

Your generous contributions and support in GOING will help us develop the application over the next 6 months. While our team has a strong understanding of the users, design and technical skills, and a passion for the movies, your contributions would let us sustain ourselves so we can devote our time and resources to develop the application and business, help cover the costs of server/database fees, web and mobile application development, and marketing.  You can see where your contributions will be allocated across in the infographic below:

 

 

Thank You For Believing In GOING and Our Team!

Risks and challenges

With the user research we have conducted and our passion for movies, we believe our team's diverse skillsets can overcome possible setbacks we foresee in the future.

Currently, there maybe a setback in releasing our Throwback Movie feature because the studios own the rights to all movies you request. We would have to partner with studios to obtain rights to the movies before being able to have this unique option available to GOING. In order to ensure quality, we will be releasing this feature later and hope to partner with another company to make this happen. With us being full time students and different summer plans, we see a potential delay in the development and the projected release of our application.

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Support

  1. Select this reward

    Pledge $5 or more About

    Thank You Shout Out

    Thank you for supporting GOING! Every contribution no matter how big or small helps!

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    Pledge $10 or more About

    Thank You Shout Out

    Thank you for supporting GOING! Every contribution no matter how big or small helps!

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  3. Select this reward

    Pledge $25 or more About

    A Movie On Us!

    Thank you for supporting GOING!
    Receive a free in app movie ticket to one of our local theater partners!

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    Pledge $50 or more About

    A Movie And Concessions On Us!

    Thank you for supporting GOING!
    Receive a free in app movie ticket to one of our local theater partners and $5 in app credit for concessions!

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    Pledge $300 or more About

    Movies On Us For A Year!

    Thank you for supporting GOING!
    Get 12 in app movie tickets to one of our local theater partners!

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    Pledge $500 or more About

    Private Showing For Family & Friends

    Thank you for supporting GOING!
    Private movie showing for you and 30 of your friends and family!

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