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Spring 2013 Rockabilly Collection. STACY LOMMAN : NEW YORK Look Book Shoot in NYC. Get involved and get a book (and other cool stuff)!! Read more

New York, NY Fashion
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Funded!

This project was successfully funded on October 16, 2012.

Spring 2013 Rockabilly Collection. STACY LOMMAN : NEW YORK Look Book Shoot in NYC. Get involved and get a book (and other cool stuff)!!

New York, NY Fashion
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About this project

UPDATE 10.10.2012:  Yay, I'm funded!!  BUT, YOU CAN STILL DONATE!  Yes, that's right, you can still make a contribution and get a book or some of the other things offered.  I set the bar a bit low because I wanted to make sure that I reached the goal, otherwise the project wouldn't be funded at all.  That's how it works here on Kickstarter... all or nothing.  Hey, that's my motto too!  Anyway, the more money I raise, the better (obviously) as there are so many unforeseen costs that suddenly pop up AND I can print more books.  The books actually cost quite a bit so I usually only print a precious few to send out to the most important contacts, but it's so much more productive if I can extend my reach and send books to lots of boutiques across the country.

Also, I got a little bit of press today -- check out my mention on Lookonline!

Building a collection doesn't end when the samples are done.  Each season, designers go through a very lengthy process of research, design & development, fabric and trim purchases, sketching and sample making.  I actually make every piece myself from the sketch, to draping a muslin on the form, to the pattern transfer and finally the cutting and sewing.  Garment construction involves a huge amount of time and effort, but once the collection is finished, people still need to be able to see it.  This season, I decided to forego an expensive runway show/production and just shoot a look book for the line.  I have done this a few times already (following my runway shows each season) and it's become clear to me that the book is the most important selling tool a designer can have. 

Fall 2012 Campaign (Photo: Shane LaVancher / Model: Juila Kravetz)
Fall 2012 Campaign (Photo: Shane LaVancher / Model: Juila Kravetz)

I use these books to mail out to key store buyers and magazine editors.  Since I have experience with previous collections, I know exactly how much it costs to organize and carry out the shoot.  After the photographer's fee, the model, hair stylist and makeup artists are covered, there is still studio rental, photo retouching, transportation and other expenses.  Also, the books themselves are expensive to print and bind with a professional service.

Fall 2013 - shot from look book (Photo: Shane LaVancher / Model: Nicole Doyle)
Fall 2013 - shot from look book (Photo: Shane LaVancher / Model: Nicole Doyle)

I'm so anxious to create a beautiful book with my new collection!! I love the Rockabilly concept that inspired me this season and I want to share the pieces that I brought to life from a sketch through amazing photos! 

Spring 2012 - look book shot (Photo: Shane LaVancher / Model: Julia Kravetz)
Spring 2012 - look book shot (Photo: Shane LaVancher / Model: Julia Kravetz)

Risks and challenges

The challenge is always finding the right team! A model can make or break the shoot, but a talented photographer who understands the vision, yet bring his/her own creative thoughts to the table, is imperative. It's definitely a collaborative effort to make this happen! Let's do this!!!!

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Rewards

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    Pledge $10 or more

    1 backer

    STACY LOMMAN : NEW YORK logo pencil

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    Pledge $25 or more

    4 backers

    STACY LOMMAN : NEW YORK
    4 X 6 glossy post card with editorial picture from the collection/photo shoot

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    Pledge $50 or more

    5 backers

    STACY LOMMAN : NEW YORK Look Book.
    You will receive a copy of the booklet itself.
    5 looks from the Spring 2013 collection and a few editorial photos will be printed on glossy paper along with detailed descriptions of the pieces. Booklet will be spiral bound.

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    3 backers

    Collection T-shirt
    STACY LOMMAN : NEW YORK
    Spring 2013

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    Pledge $150 or more

    1 backer

    This will get you a pair STACY LOMMAN : NEW YORK's uber cool, rib knit arm warmers in your choice of black or charcoal grey as seen on my home page www.stacylomman.com !! These are practical and chic at the same time. You will receive a post card and pencil too.

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    Pledge $250 or more

    1 backer

    DVD -- behind the scenes video on set during the shoot!
    Collection T-shirt, Look Book and post card also included!

    Estimated delivery:
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    Pledge $500 or more

    3 backers

    Leather rockabilly/western cuff bracelet in black with STACY LOMMAN : NEW YORK logo branded into leather.
    Collection T-shirt and Look Book also included.

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    Pledge $1,000 or more

    1 backer Limited (1 left of 2)

    Custom piece. Have a specific style in mind? Collaborate on the design that you want and I will sketch out your idea, select the fabric and color after discussing what you like and make the peice to your measurements.

    Estimated delivery:

Funding period

- (11 days)