About this project
Drooled | 24Hourtime.Info | Gadget Flow | Watchuseek | Master Horologer | WatchBandit | BackerKit | Europa Star | Anthill Magazine | Design-Inspiration | Worn & Wound | Perfect Timepiece (Video Review) | The Gadgeteer | Kicktraq
"The result of wearing the 24-hour dial and single hand is a dramatic shift in how time is perceived in relation to your day. You begin to view the day as an almost physical entity within which you exist and move. Soon the telling of time goes from when to where - your own movements reflected by the movements of the single hand revolving inside a wheel." - Man of Many
"Classically designed watches, with a big difference" - Hey Gents
"...a brand who’s giving traditional watches a run for their money" - The Style Guide
"Unique, stunning and with a completely new twist on how we view time, the Jacopo Dondi Collection breathes fresh air into the world of watches." - Jebiga Design & Lifestyle
For the past year, we have been working to create a unique, single-handed, 24-hour watch design, that looks and feels undoubtedly familiar, but completely changes our perception of time and how best we should use it.
It started with a simple idea, but we soon realised that the concept already existed. Not only did we find that it already existed, but it has been around for almost 700 years. It was actually the original way of telling the time.
A couple of weeks passed before we started to think that we were likely not alone in having never seen a 24-hour dial. We began asking around and speaking to people in the industry - including watchmakers - and sure enough, it was as new to them as it was to us. To this day, we've only met a handful of people that have come across the concept.
The brands that had attempted a 24-hour dial either lacked elegance or were charging an insane amount of money - keeping the concept hidden. So we set out to create a watch that exudes style and distinction at an affordable price, but with a genuinely unique concept.
Telling The Time
Telling the time on a 24-hour dial can be tricky to begin with. You are essentially learning how to tell the time all over again. The trickiness isn't because of something inherent to 24-hour dials but rather because of our conditioning to only use 12-hour dials.
Our dials display the time in 10-minute increments, but you can easily estimate the time to the nearest 5 minutes by simply focusing for a little longer. Sure, you could argue that 12-hour dials display the time more accurately, but when does it truly matter if it's 15:59 or 16:00, anyway? This is time displayed more naturally, not more accurately.
Psychology Of The Dial
Owning, wearing and even just seeing a 24-hour dial gives you an entirely different awareness of time itself. We also found that placing the midday point at the top of the dial - causing the hand to appear in the top half of the watch while you're going about your day - has an uplifting effect.
Once you start using a 24-hour dial, you soon become aware of the fact that it’s a much more natural way of visualizing where you are in your day.
Using The Watch As A Compass
As well as simply telling the time, you can also use your watch as a compass.
NORTHERN HEMISPHERE: Simply point the hand towards the position of the sun, and wherever the '24' marker is pointing, is North.
SOUTHERN HEMISPHERE: Simply point the '12' marker towards the position of the sun, and wherever the hand is pointing, is North.
It may come in handy one day!
It Just Makes Sense
The 24-hour dial just seems to make sense - one hand that passes each marker once a day.
It might not change the world, but it could change yours.
The early history of the clock - as a post-sundial concept - is not particularly well known. Historians do however agree that they were likely just devices that rang bells at regular intervals. So when Prince Ubertino de Carrara commissioned Jacopo de’Dondi to design and erect a public clock, with a face, in the Torre dei Signori of the Palazzo del Capitanio in Padua, the world would finally be able to visualise time.
The clock contained a 24-hour dial, with the hour hand rotating at half the speed of that that we consider to be normal today.
Sadly, the clock was destroyed by fire between 1390 and 1399, so there is only a replacement clock, which was built in 1423, standing in its place today; it is said to be a faithful copy of the original.
Jacopo's son would later go on to write the following about his own clock:
“...we desire nothing more from it than the uniform and equal motion of a wheel which shall complete its course in the space of a natural day, and such a wheel is called the horary sphere.”
The Phasing Out Of The 24-Hour Dial
Sometime around the early 1500's, the clockmakers of France and Germany had started to use the 12-hour dial. By the late 1500's the whole of Europe had changed to using this more ambiguous method. There's no obvious reason as to why the switch happened, but the 24-hour dial would be forgotten until the 20th century.
Radio amateurs, pilots and the military have adopted the concept in modern times, and you'd struggle to find anyone familiar with the design that doesn't have a military-style background or is exceptionally well-versed in horology.
We love the 24-hour dial, though and we want to make the design familiar once again!
If you would like to add another strap, then just add $25 AUD to your pledge, for each additional strap.
Swapping the straps around is easy. Simply use a small flat-headed screwdriver to release the spring in the strap and it comes right off. A quick release function may be added as a stretch goal.
Watch case: 316L stainless steel
Water resistant: 5 ATM, 50 meters
Glass: mineral glass
Hands: leaf-style, non-luminous
Strap width: 20mm
Wrist sizes suited: 150mm - 200mm
Dial size (diameter / thickness): 42mm / 8mm
Weight (with strap): 55g silicone, 46g leather
Movement: Swiss-made, Ronda 515.24h Quartz
Strap material: silicone / genuine leather
Available strap colours: black silicone / blue silicone / black leather / tan leather
Buckle: stainless steel pin buckle
Warranty: 2 years limited warranty against manufacturing defects
Founder's Edition Caseback
We are incredibly proud of our watches but please be aware that they are still pre-production models. This means that they could still be subject to minor changes. We have already made three improvements to our design since receiving our samples. Namely:
- Upgraded from a Swiss-parts movement to a Swiss-made movement,
- Increased water-resistance reliability by increasing the thickness of the case wall by 0.5 mm (barely noticeable to the naked eye), and
- Reduced the size of the logo, so as that it doesn't detract from our classic styling.
No changes will occur that will drastically alter the overall look of the watch and any adjustments - minor or major - will always be an improvement. If any changes are made to the design, then our backers will be the first to know.
Reduced Logo Size
One thing that has come to our attention, since we received our prototypes, is that the branding on our dial is slightly too large.
We're happy to say that we will be going to production with a more subtle, spaced out logo.
We know that you are ultimately buying into the concept, but it still has to be something that you're proud to wear - a watch is an incredibly personal item. We think you'll agree that the new look is a little more delicate, and not so "in your face."
A Second Round Of Prototyping
For everyone's peace of mind, we will be arranging for another round of prototypes to be sent to us for approval once we are fully funded. We will send an update out with pictures of the new prototypes to all our backers, just to get some feedback but we're not expecting them to look any different to the current samples we have; it's just a process you have to go through when any changes are made to the design.
Why Haven't We Done This Already?
Prototyping can be an expensive process, so we are resisting the urge to arrange for new samples until we know that we have a viable product. Therefore, once we are fully funded, we will give the go-ahead to our manufacturer. This process takes about 5-6 weeks, so the earlier we are funded, the less of a delay there will be for everyone receiving a watch!
Choose your reward(s) and you'll receive a survey at the end of the campaign to specify the model(s).
Can't Pledge The Full Amount For A Watch Right Now?
No worries! Just pledge what you can in the Good Karma reward section, and we will deduct this amount from your first purchase of a watch, once you are ready to buy one. Just let us know that you backed our campaign, by sending us an email and we will look back through our Kickstarter records, just to confirm the deduction.
Jake & Carmen
We are a young couple, living in sunny Perth, Australia. Born and raised on separate continents (Europe and Africa), we met in England while Carmen lived there, briefly, with her family. The family soon decided to move on to an entirely different continent (Australia) - this time taking Jake along for the ride. Australia is now home and has been for almost five years.
We've worked hard to gather the best people around us and now we need pre-orders to complete the puzzle. Even through the testing times, it's always remained an exciting project for us to be working on. Just to think of people wearing our watches is an incredible feeling.
Eugene Ho & Pacific Watchworks
Eugene is the owner of Pacific Watchworks and has almost 20 years of product development experience in the watch industry while working on brands such as Hugo Boss, Timberland, Tommy Hilfiger, Ecko and Reebok. Eugene grew up in Canada but has been living and working in his chosen industry in Hong Kong since 1997. Eugene has been pivotal in what we have been able to achieve so far and is already looking ahead and coming up with ways in which we can move the concept forward. It's because of Eugene that we have been able to bring onboard such high-quality craftspeople - people that make watches for Casio, Hugo Boss, and Bulova. For more information, please visit www.pacificwatchworks.com.
We welcome your feedback, so please feel free to send us a message, letting us know what you think and don't forget to leave a comment on our campaign if you back, or share our project on your socials - especially if you're fans of what we're doing but you aren't quite ready to back us financially; it will all help in the end!
Risks and challenges
After a successful campaign, you will have two weeks to pick your watch and strap colours using the survey that we'll send out. We strongly advise that you fill out the surveys as quickly as possible because, after the two weeks, a default colour will be chosen based on the most popular choice.
We want to make sure that every watch leaves the factory in incredible shape, and so Eugene will be our eyes and ears, making sure strict quality controls are met. We'll also be having the first few watches expedited to us for our seal of approval.
We're using eFulfillment; "one of the best and brightest" in the industry. They'll be handling all of our shipping needs. Dealing with import rules is never fun, but we're crossing all our "t"s and dotting our "i"s early to avoid any problems. Having said that - some things are out of our control and backers are ultimately responsible for any fees or taxes due on their deliveries once they arrive at their destination.
Challenges always pop up, no matter what anyone does to protect themselves. The main thing is that If we face any issues during or after the campaign, we will tackle them head on, all the while keeping our backers in the loop. It's also worth remembering that we're not working with a new technology here; it's just an unfamiliar concept in a 500-year-old industry.
We've already had to face many minor and a few bigger issues along the way to get to this point. Nothing has ever stopped us entirely in our tracks, though; and with a reputable factory, already experienced with Kickstarter, manufacturing our watches and having Eugene on the ground, we don't see any issues arising that can't be solved.
We thank you in advance for your support!Learn about accountability on Kickstarter
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