Share this project

Done

Share this project

Done
Photography calendar by people who've experienced homelessness. Unique, beautiful photographs of London.
96 backers pledged £3,217 to help bring this project to life.

About

2014 London photography calendar project video thumbnail
Replay with sound
Play with
sound

£3,217

96

2014 "Home is where the art is" calendar by Cafe Art

The calendar features photos of London as taken by participants in a contest in early August. Photo Printhouse Corporation.
The calendar features photos of London as taken by participants in a contest in early August. Photo Printhouse Corporation.

Thanks for watching our video which was made by two of the Cafe Art contest photographers: Simon Denis photo took the June photo and Michael Crossgate, December.

The calendar has been designed by Carter Wong Design and printed to a very high standard by London printer Printhouse.

The calendar is supported by the Royal Photographic Society.
The calendar is supported by the Royal Photographic Society.

The Cafe Art photography contest was supported by The Royal Photographic Society. Local London Region members helped with the photography training at the camera handout on 31 July and their Director General Dr Michael Pritchard was on the judging panel. It is also endorsed by Homeless Link and Laura McCullagh, Innovations Project Officer, was also a judge.

See the BBC coverage

See the calendar photos on the BBC here!

The calendar photographers with Canon Oakley from St Paul's Cathedral (right).
The calendar photographers with Canon Oakley from St Paul's Cathedral (right).
Royal Photographic Society volunteer explains the camera to a contestant at the camera handout on 31 July.
Royal Photographic Society volunteer explains the camera to a contestant at the camera handout on 31 July.

London, October 23, 2013. We launched the calendar last week, and it was great to have the BBC at the launch live and make a special gallery of photos.

However the best news was on the last day of the exhibition at Spitalfields, when one of the artists involved asked about getting his own market stall and Spitalfields offered him one for free for a month to start him off. This would not have happened if we had not done the photography contest and calendar so we are very happy to see such direct results.

Empowerment

Your pledge pays for some of the printing bill of £6,500 for the 3,000 calendars. By paying for the printing bill, we will be able to focus on the other aspects such as training the vendors to sell the calendar to the public. The first calendar they receive will be given to them at the sales training session when they will also receive an ID badge. The calendar is worth £10 and when they are licensed they will be able to buy more for £5 and sell to get them into employment.

The calendar is a quality product - a real art calendar, with FSC certified paper and designed for free by a top London graphic design firm, Carter Wong Design. The participants in the calendar - the winning photographers - all wrote or edited their stories. We made sure they had total input and agreement about how they were being represented: some preferring to focus on their photographs only, others wanting to talk about their experience with homelessness.

The Cafe Art 2014 calendar project started with a photography contest in St Paul's Cathedral on 31 July. One hundred single use recyclable cameras - commonly described as disposable - were handed out to members of the art groups run by homelessness charities. Cafe Art was supported by the Royal Photographic Society volunteers who helped present and also gave advice on photography to the participants.

After five days the cameras were returned. Once developed a groups of judges, including professional photographer Andy Gotts, the director-general of the Royal Photographic Society, Dr Michael Pritchard and representatives from the homelessness sector, selected images for an exhibition and calendar.

People whose images were selected for the calendar were interviewed in late August and early September.

Many people participating in the project have been homeless, and are on a "road to recovery". We hope this process has been made easier by this project - impacting on their creative and social skills through the contest, and employment and work experience though the sale of the calendar.

Photographer Simon Denis, who co-produced the Kickstarter video is interviewed by the BBC.
Photographer Simon Denis, who co-produced the Kickstarter video is interviewed by the BBC.

We are going to be based at Spitalfields Market in East London where we will have a weekend market stall from 26 October until the end of December where we will give people the chance to gain work experience on the stall. If they want to sell on the street, or to people they know, they will be able to stock up at the market stall.

Next year we will be able to find sponsorship for the printing. The plan is to establish a stable social enterprise that sells more than calendars one day, but we are starting with this project.

About Cafe Art

Cafe Art is made up of many individuals and supporting organisations, with a goal to connect people affected by homelessness with the general public through their art.

It was founded in early 2012 by Michael Wong who had been a volunteer with an art group at a major homelessness charity in London for several years. He saw a lot of great art not being seen by anyone and came up with an idea to frame it and hang it in cafes for the public to see and buy.

Paul Ryan met Michael Wong in August 2012 and told him about his experience in developing a project in Vancouver, Canada, called Hope in Shadows. Hope in Shadows is a photography contest, exhibition and calendar which is sold on the streets of Vancouver, and Paul ran it for seven years. The project became very successful and gave work experience to hundreds of people living below the poverty line, including people affected by homelessness. Paul said he believed that a similar project could be successful in London.

Trial calendar success

In late November 2012 Cafe Art published the 2013 calendar. It featured 12 artists who had had artwork hung in cafes by Cafe Art. Like the Hope in Shadows calendar, the month pages featured profiles of the artists, giving an insight into their lives and letting them connect with the reader as they describe their art.

As a trial we only printed 1,000 copies to see what the response would be. We sold it in the cafes and were fortunate to be given a market stall from Spitalfields Market in East London, which allowed the artists to meet the public and sell the calendar. The 2013 calendar raised more than £6,000 for the artists and the art groups.

Supporting our start up

We got the cameras discounted by FujiFilm, and the Royal Photographic Society then paid for them. St Paul's Cathedral helped us by providing a venue for the camera handout on 31 July and the Royal Photographic Society provided a crew of volunteers from their London group. Christie's have helped us by providing volunteers and they also provided a venue for the panel of judges who selected the photographs.

The beautiful graphic design was done for free by Kelly Mackenzie from Carter Wong Design. 

Finally, we get support from more than 20 cafes across London who will sell the calendar as well.

Calendar images

Summer Fountain, Southbank by Brian Leach. More than 2,500 photos were taken in the five days of the photography contest, with the theme My London.
Summer Fountain, Southbank by Brian Leach. More than 2,500 photos were taken in the five days of the photography contest, with the theme My London.
Abbey Road, North West London by John Spence. The images can show how some parts of London belong to everyone.
Abbey Road, North West London by John Spence. The images can show how some parts of London belong to everyone.
Sun on Stairs, Whitechapel by Maya Simeon. The calendar project is an attempt to focus on local people, helping them to help themselves.
Sun on Stairs, Whitechapel by Maya Simeon. The calendar project is an attempt to focus on local people, helping them to help themselves.

 This photo is of a mural in East London and was popular at the exhibition, selling 10 copies, with 50% going to Maya Simeon, the photographer. It is one of the pledge options available if you support our project.

Home Is Where the Art Is by Maya Simeon.
Home Is Where the Art Is by Maya Simeon.

 Exhibition images

The following images are available as a reward, either framed or unframed. Fifty percent of the pledge will go to the photographers.

Back of the Bus, Hackney by Afii. Homeless for five months before moving into the St Mungo's women's hostel in Hackney, Afii is now focusing on her future, including doing an early years childcare apprenticeship course.
Back of the Bus, Hackney by Afii. Homeless for five months before moving into the St Mungo's women's hostel in Hackney, Afii is now focusing on her future, including doing an early years childcare apprenticeship course.
Busker, Covent Garden by ROL. During the contest ROL, who is a member of Seymour Arts run by West London Mission, was given a second camera by Soho-based homeless photography project Dispoable, so he took two shots of everything. ROL is proficient at fixi
Busker, Covent Garden by ROL. During the contest ROL, who is a member of Seymour Arts run by West London Mission, was given a second camera by Soho-based homeless photography project Dispoable, so he took two shots of everything. ROL is proficient at fixi
Adore And Endure Each Other by Maya Simeon. Maya is a member of the Skylight art group in Whitechapel. She found this mural after searching for the tube trains on top of the building as she had seen them for years from the Overground train.
Adore And Endure Each Other by Maya Simeon. Maya is a member of the Skylight art group in Whitechapel. She found this mural after searching for the tube trains on top of the building as she had seen them for years from the Overground train.
Paddy in the Park, East London by Robert Keen. Originally from Brixton, Robert was street homeless for 20 years, but is now living in a bedsit in the Providence Row hostel in Whitechapel.
Paddy in the Park, East London by Robert Keen. Originally from Brixton, Robert was street homeless for 20 years, but is now living in a bedsit in the Providence Row hostel in Whitechapel.
Wild Ride, North London by Krzystof Wlodarczy. 'There is rubbish, and above it the commentary,' he says. 'I am showing the other London, not shown in the guidebooks, albums, or postcards.' SECOND PLACE
Wild Ride, North London by Krzystof Wlodarczy. 'There is rubbish, and above it the commentary,' he says. 'I am showing the other London, not shown in the guidebooks, albums, or postcards.' SECOND PLACE
Deck Chairs, Shoreditch by Simon Denis. A former model and government worker, Simon first became homeless when he lost his job. He learned digital media at the Connection at St Martin-in-the-Fields and co-produced the Kickstarter video.
Deck Chairs, Shoreditch by Simon Denis. A former model and government worker, Simon first became homeless when he lost his job. He learned digital media at the Connection at St Martin-in-the-Fields and co-produced the Kickstarter video.
Summer Fountain, South Bank by Brian Leach. Brian considers the people at Holy Cross day centre as his family. He is a member of the art group which has had artwork hung in galleries including the Wallace Collection. THIRD PLACE
Summer Fountain, South Bank by Brian Leach. Brian considers the people at Holy Cross day centre as his family. He is a member of the art group which has had artwork hung in galleries including the Wallace Collection. THIRD PLACE
Abbey Road, North West London by John Spence. John comes from Yorkshire and now lives in a hostel run by Central and Cecil in St John's Wood. 'I have been homeless before. I used to work but I never found a place.'
Abbey Road, North West London by John Spence. John comes from Yorkshire and now lives in a hostel run by Central and Cecil in St John's Wood. 'I have been homeless before. I used to work but I never found a place.'
Friday Night, Hackney by Kerri G. Currently living in a St Mungo's women's hostel, Kerri is doing an internship and some courses at Cit Lit and Kensington & Chelsea college. FIRST PLACE
Friday Night, Hackney by Kerri G. Currently living in a St Mungo's women's hostel, Kerri is doing an internship and some courses at Cit Lit and Kensington & Chelsea college. FIRST PLACE
Sun on Stairs, Whitechapel, by Maya Simeon. 'The image symbolises hope to me. The darkness of the stairwell in contrast with the sunlight... kinda thematic in a way, considering the name of this location (Skylight).'
Sun on Stairs, Whitechapel, by Maya Simeon. 'The image symbolises hope to me. The darkness of the stairwell in contrast with the sunlight... kinda thematic in a way, considering the name of this location (Skylight).'
Fruitcart, Fitzrovia by Paul Duffy. Paul currently lives with 40 other people who are homeless in a hostel run by Shelter from the Storm. He purposely went to take a photo of this cart very early in the morning: 'I didn't want anyone to be in it.'
Fruitcart, Fitzrovia by Paul Duffy. Paul currently lives with 40 other people who are homeless in a hostel run by Shelter from the Storm. He purposely went to take a photo of this cart very early in the morning: 'I didn't want anyone to be in it.'
On the Canal, Lea Valley by Michael Crossgate. Michael has successfully kicked a drup habit and now lives in a flat in East London. He created the music for the Kickstarter video and regularly joins in with Crisis-run concerts in London.
On the Canal, Lea Valley by Michael Crossgate. Michael has successfully kicked a drup habit and now lives in a flat in East London. He created the music for the Kickstarter video and regularly joins in with Crisis-run concerts in London.

Risks and challenges

We will need to sell 3,000 calendars in this first year of the photography calendar project to enable us to plan for next year. We have limited the print run to ensure that we don't over-estimate how many calendars we will sell (though we plan to print more in future years) to minimize the risk.

We have set the total for Kickstarter at a low level as we don't want to risk missing the minimum target. £3,000 will pay for almost half the printing bill and enable us to pay the second enstalment while we focus on training the vendors.

Another challenge is getting media coverage. We were happy to be featured on both the BBC and ITV London evening news programmes on 31 July so we are hopeful they will cover the calendar launch on 14 October. We know that coverage of the calendar launch is essential to promoting the calendar to the general public.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £4 or more About $5

    NEW! The calendar app. Get the twelve 2014 calendar photos in an app for your Android phone.

    Less
    Estimated delivery
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £5 or more About $6

    A handmade Thank You card signed by the photographers and other members of Cafe Art.

    Less
    Estimated delivery
    1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £10 or more About $13

    EARLY BIRD DEAL Cafe Art 2014 calendar, including postage and packaging to anywhere in the UK. This is a good deal as we are planning on selling the calendar for £9.99 so you are getting the postage for free in the UK.
    If you are buying as a gift, and sending to a different address, please let us know so that we can enclose a card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 38 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £12 or more About $15

    Cafe Art 2014 calendar, including postage and packaging anywhere in the UK.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £20 or more About $25

    Two Cafe Art 2014 calendars. The same great deal as buying one calendar, i.e. free postage. The calendar really does make a great gift - buy one for a friend!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 12 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £20 or more About $25

    Unframed 8" X 12" exhibition photograph with certificate of authenticity.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £30 or more About $38

    Three cafe Art calendars. The same great EARL BIRD deal as the others! Free delivery for three calendars.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 11 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £40 or more About $51

    Four calendars with free delivery in the UK and the rest of the world.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £45 or more About $57

    Five calendars, with free delivery in the UK and the rest of the world.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £50 or more About $63

    One framed exhibition photograph (8" x 12") of your choice, with a certificate of authenticity signed by the photographer. Online deal includes free delivery!

    Less
    Estimated delivery
    Ships to Only United Kingdom
    Limited 9 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £250 or more About $316

    One framed exhibition photograph (8" x 12") of your choice, with certificate of authenticity signed by the photographer plus lunch with Cafe Art photographer and organisers and tour of London art exhibitions.

    Less
    Estimated delivery
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge £400 or more About $506

    Corporate bulk deal. 50 calendars for the price of 40. This deal includes a presentation by project participants.

    Less
    Estimated delivery
    Ships to Only United Kingdom
    2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge £500 or more About $633

    Champion Community Builder! Receive a framed exhibition photograph of your choice, 5 calendars, and a free lunch and exhibition tour with artists.

    Less
    Estimated delivery
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)