NZ$ 150
pledged of NZ$ 2,500pledged of NZ$ 2,500 goal
5
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 7 2017 12:40 AM UTC +00:00
NZ$ 150
pledged of NZ$ 2,500pledged of NZ$ 2,500 goal
5
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, December 7 2017 12:40 AM UTC +00:00

About

The Ideal Outcome
The Ideal Outcome



Our image is our brand is our value is our worth is our currency.

The Academic Blurb

The selfie is an artifact of self-representation in network culture, and its communication of identity parallels that of historical self-portraiture.


Face Value was conceptualised through research which analyzed the socio-cultural context of both historical self-portraits and selfies, in order to show evidence that these two forms of self-representation have similar cultural value. Investigations into the creation of identity in the age of social media, the social context of historical self-portraiture, and the effect of the popularisation of celebrity culture on cultural worth, led to the identification of common elements between the two forms of identity representation. 

In order to give this equality of worth more exposure, Face Value aims to make the intangible currency of selfies tangible. 

Face Value plays on the social currency of digital identity by subverting the traditional process of minting coins. Previously, only those in royalty or immense power and fame had their portraits on coinage. Now that anyone can create a globally recognised Self on the internet, the separation between 'general public' and those with fame and power is slight. By taking selfies from the public, passing them through a digital process, and casting the portraits onto individual and personalised 'coins' made from the metal from real currency, Face Value merges monetary and social currency into selfie-coinage. 

This project will use a novel and innovative approach in its production by combining digital technologies of photography, social media, and computer-controlled machining with the traditional and physical processes of smelting, casting and minting. 

Face Value has been selected to appear in the 2018 Performance Arcade in Wellington on the 19th of February. 
https://www.theperformancearcade.com/

If funded, it will engage thousands of members of the public and encourage participation with the creation of a personalised token coin for each person. The work is reliant upon this participation, and the ability to create and keep a part of the performance will be an incentive for the community to get involved.

TL;DR

Want your face on pseudo-money? I'll create a cast from your photo, then melt down some US pennies and create you a selfie coin!

FAQs

Is this legal? Yes! I live in New Zealand where "There is no longer an offence for defacing a coin" - straight from the Reserve Bank itself :) This extends to foreign currency.

Why US cents? The US one cent coin is made from a tiny bit of copper and a lot of zinc. Zinc melts at a low temperature, so I am able to use propane for smelting. Other coins are made from nickel, which has a very high melting point making it difficult to use.

What is the exact process? Selfie>Adobe Illustrator>Trace software for CNC router>CNC router>Ceramic tile mould>Cast in zinc from melted pennies. 

Where's the proof? I've begun my testing and the proof of concept is there. Please see the project updates for details and photos. This is a project that needs funding before true examples can be shown. Rest assured I'll keep you updated at all times!

Budget

Here's a small breakdown of some of the costs involved:

All costs in NZD
All costs in NZD

 

Risks and challenges

Worst comes to worst: the cnc router isn't strong enough, the moulds aren't detailed enough, the coins don't resemble the people, it all turns to custard!

I'm working on my development with an expert in digital fabrication techniques, and the coordinator of the installation is overseeing my progress. We will make this work for you. I can otherwise offer my skills as a digital artist, graphic designer and video editor.

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Support

  1. Select this reward

    Pledge NZ$ 5 or more About $3

    Virtual High-Five

    Your support is much appreciated! Your name will be added to the sponsorship banner that will hang in the installation.

    Includes:
    • Your name on the Backer's Banner
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  2. Select this reward

    Pledge NZ$ 20 or more About $13

    Site-seer

    Virtual High-Five +

    Online access to an exclusive video tour of the installation and other art pieces at the Performance Arcade, Wellington NZ

    Includes:
    • Your name on the Backer's Banner
    • Video tour
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  3. Select this reward

    Pledge NZ$ 30 or more About $19

    Social currency

    Site-seer +

    Your own Selfie Coin!
    A custom Heads side with the original Tails side.

    Includes:
    • Your name on the Backer's Banner
    • Video tour
    • Original selfie coin
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  4. Select this reward

    Pledge NZ$ 40 or more About $26

    Superlike

    Social currency +

    Another customised coin! Get a pair of your favourite people set in silver* (*zinc)

    Includes:
    • Your name on the Backer's Banner
    • Video tour
    • Original selfie coin
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  5. Select this reward

    Pledge NZ$ 60 or more About $39

    A token of my affection

    Superlike +

    A coin with customised Heads and Tails! You design it, I'll try to make it. Maybe a pet portrait or a happy birthday message? (Limitations on design may occur due to technology)

    Includes:
    • Your name on the Backer's Banner
    • Video tour
    • Original selfie coin
    • Custom coin
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  6. Select this reward

    Pledge NZ$ 100 or more About $65

    Kim K

    A token of my affection +

    Join me in Wellington through a live stream (or video - depends on your timezone!) to watch your coins being made, and have a chat about the project.

    Includes:
    • Your name on the Backer's Banner
    • Video tour
    • Original selfie coin
    • Custom coin
    • Live Stream Production
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Funding period

- (30 days)