There's no "1 Fit" that works for every "body"
We send you 3 different fitting shirts to try on at home.
No matter your body type...
WE HAVE A FIT FOR YOU!!
Workout a lot? Broad shoulders, smaller waist? Yeah, we even have a fit for you.
T-Shirt Sizes Are Bulls%^t
A typical t-shirt "Size" is comprised of both a "Cut" (or shape) of the garment & a "Grade" (ex: Small, Medium, etc). So a typical "Size" hides an implicit decision about the cut/shape of the garment (like a high sleeve, tight arm, or narrow waist, for example). And, there's no 1 "Cut" that works for every body type.
So, the "Cut + Grade = FIT" and there's no one "Cut" that everyone prefers.
That's why there's no app to download, telling you your "fit," or size charts to see how you measure up. They can never factor in your preference. That's why we get the shirts into your hands, so you can feel 'em, try 'em, and wear 'em, and find something you truly love. You decide what fits you best.
X-Small thru 3XL - "Sizes" AVAILABLE AT LAUNCH
(Additional "sizes" may be available upon request. Message us to find out how.)
Tall Guys? We got you covered
Meet Michael. He's 6 feet 5 inches tall. (that's 195.58cm)
And his 1-minute Try-on video:
Length without the width. Yeah, there's a FIT for you.
You'll never shop for shirts again...
This is the last time you'll ever have to go shopping for shirts again.
3 different shirts.
To try on at-home. You decide your perfect fit.
And our fits always stay the same, even after washing.
Then Unlock More Colors
One you decide your fit, you unlock more colors: Military Green, Navy Blue, Carbon, and White.
And, Our Shirts Don't Shrink
What good is the perfect fit if it shrinks up after you wash it? Well... Our Shirts Don't Shrink.
Yeah, they didn't believe us either... until they washed 'em. (see the video below)
The fit you pick is the fit it stays. We've engineered our fabrics so that Our Shirts Don't Shrink, even when washed and dried (in the dryer) with other clothes. Don't baby your shirts. Wear 'em and wash 'em, like real men.
Everyone that Pledges Today Becomes a Lifetime Member
Everyone that signs up during our Kickstarter Launch will receive Lifetime Membership. Exclusive access to new releases, member pricing, and full access to the website and our monthly subscription service when we launch the site.
And we'll be adding even more styles over time (V-necks, Henleys, Baseball Tees, and more). Everyone that signs up during our Kickstarter will receive Lifetime Membership and access to all of new styles as they become available.
Lifetime Membership includes:
- Exclusive access to new releases
- Discounted pricing on future releases
- Access to new Fabrics as we make more
- Access to more Styles as we make more
Launching later this year to 3 FIT Theory members:
It all starts with you.
It all starts with your FIT
We have 3 different levels of Membership
Made In the USA
Los Angeles to be exact.
With a relentless focus on manufacturing and fulfillment efficiencies, and an uncompromising standard of quality, we've set out to prove you can make great garments at an affordable price, right here in the United States. (Man, that's a sentence chock full of bullsh%^t business terms... but what we're saying is, "We make damn good t-shirts, and we stand by 'em.")
We focused early on developing technology and processes to allow us to make these right here in the USA. Our entire tech team consists of former Google Engineers, and we benefit from custom-built software that allows us additional efficiencies not typical of most garment manufacturers.
What happens to the returned fits?
We donate them to local charities and clothing drives. We're based out of Los Angeles, California. No shirt goes to waste when there's so many people in need.
Once the Kickstarter ends in April, we'll send out a survey to everyone that backed the project. This is where you'll select your "size" (to receive your 3 FITs) and add your shipping address. We want you to get these shirts as fast as possible, so we actually plan to begin fabric production in April, and have these out to you quickly thereafter.
We'll actually begin shipping the first orders at the beginning of May, once Kickstarter has finished, and we can email out surveys. We'll fulfillment complete by June (if not sooner).
Risks and challenges
Finding the right people to go on this journey with us, that's our only risk.
We're screen printers, embroiderers, and garment makers based out of LA. We've managed dozens of brands on behalf of clients for years. We do our own fulfillment and support in-house.
We have all the capabilities to make this project a success, but it starts with you.
Find Your Fit. 3 FIT Theory.Learn about accountability on Kickstarter
- (29 days)