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T-Shirt Sizes are Bullsh%^t. 3 different fits to try on at home. Premium fabrics. Real men of all body types.
183 backers pledged $14,509 to help bring this project to life.

About

$14,509

183

There's no "1 Fit" that works for every "body" 

We send you 3 different fitting shirts to try on at home.

No matter your body type...

WE HAVE A FIT FOR YOU!!

From Muscular to Big Boned, and everything in between. All body types are welcomed.
From Muscular to Big Boned, and everything in between. All body types are welcomed.

Workout a lot?  Broad shoulders, smaller waist?  Yeah, we even have a fit for you.

T-Shirt Sizes Are Bulls%^t

A typical t-shirt "Size" is comprised of both a "Cut" (or shape) of the garment & a "Grade" (ex: Small, Medium, etc).  So a typical "Size" hides an implicit decision about the cut/shape of the garment (like a high sleeve, tight arm, or narrow waist, for example). And, there's no 1 "Cut" that works for every body type.

CUT + GRADE = FIT
CUT + GRADE = FIT

So, the "Cut + Grade = FIT" and there's no one "Cut" that everyone prefers.

That's why there's no app to download, telling you your "fit," or size charts to see how you measure up. They can never factor in your preference. That's why we get the shirts into your hands, so you can feel 'em, try 'em, and wear 'em, and find something you truly love. You decide what fits you best.


X-Small thru 3XL - "Sizes" AVAILABLE AT LAUNCH

X-Small thru 3XL
X-Small thru 3XL

(Additional "sizes" may be available upon request.  Message us to find out how.)

Tall Guys?  We got you covered

Meet Michael.  He's 6 feet 5 inches tall.  (that's 195.58cm)  

And his 1-minute Try-on video:

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Length without the width.  Yeah, there's a FIT for you.


 You'll never shop for shirts again... 

This is the last time you'll ever have to go shopping for shirts again.

3 different shirts.

To try on at-home.  You decide your perfect fit.

And our fits always stay the same, even after washing. 

Then Unlock More Colors

We'll be adding even more colors over time.
We'll be adding even more colors over time.

One you decide your fit, you unlock more colors:  Military Green, Navy Blue, Carbon, and White. 

And, Our Shirts Don't Shrink

What good is the perfect fit if it shrinks up after you wash it?  Well... Our Shirts Don't Shrink.

Yeah, they didn't believe us either... until they washed 'em.  (see the video below) 

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The fit you pick is the fit it stays.  We've engineered our fabrics so that Our Shirts Don't Shrink, even when washed and dried (in the dryer) with other clothes.  Don't baby your shirts.  Wear 'em and wash 'em, like real men.


Everyone that Pledges Today Becomes a Lifetime Member

Everyone that signs up during our Kickstarter Launch will receive Lifetime Membership.  Exclusive access to new releases, member pricing, and full access to the website and our monthly subscription service when we launch the site.

And we'll be adding even more styles over time (V-necks, Henleys, Baseball Tees, and more).  Everyone that signs up during our Kickstarter will receive Lifetime Membership and access to all of new styles as they become available.

Lifetime Membership includes:

  • Exclusive access to new releases
  • Discounted pricing on future releases
  • Access to new Fabrics as we make more
  • Access to more Styles as we make more

Launching later this year to 3 FIT Theory members:   

V-necks, Raglans, and more fabrics of Crew neck tees will be available later this year, for all Kickstarter members.
V-necks, Raglans, and more fabrics of Crew neck tees will be available later this year, for all Kickstarter members.

It all starts with you.

It all starts with your FIT 

 We have 3 different levels of Membership  

Rewards

Made In the USA

 Los Angeles to be exact.

With a relentless focus on manufacturing and fulfillment efficiencies, and an uncompromising standard of quality, we've set out to prove you can make great garments at an affordable price, right here in the United States.  (Man, that's a sentence chock full of bullsh%^t business terms... but what we're saying is, "We make damn good t-shirts, and we stand by 'em.")

We focused early on developing technology and processes to allow us to make these right here in the USA. Our entire tech team consists of former Google Engineers, and we benefit from custom-built software that allows us additional efficiencies not typical of most garment manufacturers.


What happens to the returned fits?

We donate them to local charities and clothing drives. We're based out of Los Angeles, California.  No shirt goes to waste when there's so many people in need.

Timeline

Once the Kickstarter ends in April, we'll send out a survey to everyone that backed the project.  This is where you'll select your "size" (to receive your 3 FITs) and add your shipping address.  We want you to get these shirts as fast as possible, so we actually plan to begin fabric production in April, and have these out to you quickly thereafter.

We'll actually begin shipping the first orders at the beginning of May, once Kickstarter has finished, and we can email out surveys.  We'll fulfillment complete by June (if not sooner).

Risks and challenges

Finding the right people to go on this journey with us, that's our only risk.

We're screen printers, embroiderers, and garment makers based out of LA. We've managed dozens of brands on behalf of clients for years. We do our own fulfillment and support in-house.
We have all the capabilities to make this project a success, but it starts with you.

Find Your Fit. 3 FIT Theory.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Support the Cause

    Receive updates about our project and gain access to future releases.

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  2. Reward no longer available

    Pledge $22 or more About $22

    3 FIT Basic

    Launch Day Special - 33% OFF (retail $33)

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep 1 shirt, send 2 back. Prepaid return mailer included.
    • Lifetime Member - access to new releases
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    Estimated delivery
    Ships to Only United States
    Reward no longer available 23 backers
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    Pledge $23 or more About $23

    3 FIT Basic

    Early Bird Special - 30% OFF (retail $33)

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep 1 shirt, send 2 back. Prepaid return mailer included.
    • Lifetime Member - access to new releases
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 4 backers
    $
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  4. Select this reward

    Pledge $25 or more About $25

    3 FIT Basic

    Kickstarter Special - 25% OFF (retail $33)

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep 1 shirt, send 2 back. Prepaid return mailer included.
    • Lifetime Member - access to new releases
    Less
    Estimated delivery
    Ships to Only United States
    Limited 46 backers
    $
    Kickstarter is not a store.

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    Learn more about accountability.
  5. Reward no longer available

    Pledge $44 or more About $44

    3 FIT Premium

    Launch Day Special - 33% OFF (retail $65)
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    -
    Exclusive access to new styles and fabrics as we release them.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge $45 or more About $45

    3 FIT Premium

    Early Bird Special - 30% OFF (retail $65)
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    -
    Exclusive access to new styles and fabrics as we release them.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $49 or more About $49

    3 FIT Premium

    Kickstarter Special - 25% OFF (retail $65)
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    -
    Exclusive access to new styles and fabrics as we release them.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 41 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $87 or more About $87

    FIT Premium + 3 More Shirts

    Launch Day Special - 33% OFF (retail $129)
    -
    The 3 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 15 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  9. Reward no longer available

    Pledge $88 or more About $88

    FIT Premium + 3 More Shirts

    Early Bird Special - 32% OFF (retail $129)
    -
    The 3 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $99 or more About $99

    3 FIT Premium + 3 More Shirts

    Kickstarter Special - 25% OFF (retail $129)
    -
    The 3 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge $128 or more About $128

    3 FIT Premium + 6 Shirts

    Launch Day Special - 33% OFF (retail $194)
    -
    The 6 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.
    -
    Want more shirts? Simply add $16.50 to your pledge for each additional shirt you want.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Reward no longer available

    Pledge $129 or more About $129

    3 FIT Premium + 6 Shirts

    Early Bird Special - 33% OFF (retail $194)
    -
    The 6 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.
    -
    Want more shirts? Simply add $16.50 to your pledge for each additional shirt you want.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $147 or more About $147

    3 FIT Premium + 6 Shirts

    Kickstarter Special - 25% OFF (retail $194)
    -
    The 6 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.
    -
    Want more shirts? Simply add $16.50 to your pledge for each additional shirt you want.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $185 or more About $185

    3 FIT - Forefront

    Become part of our development team. Receive new styles for free (at least 2 and with free shipping) to give us feedback on fit & feel. (via Skype or email)
    -
    Kickstarter Special - 25% OFF (retail $244)
    -
    The 6 More Shirts will be sent to you (Free Shipping) after you Find Your Fit.
    -
    Lifetime Membership included.
    Premium Membership included for 1 year. (Free US Shipping & just $5 per order for international, no minimums or maximums)
    Keep all 3 shirts + get free US Shipping ($5 per order for international) shipping for 1 year.
    -
    Exclusive access to new styles and fabrics as we release them.
    Premium discounts and pricing.
    -
    Want more shirts? Simply add $16.50 to your pledge for each additional shirt you want.

    Includes:
    • 3 FIT Experience - 3 Different Fits to Find Your Fit (Ships Free)
    • Keep all 3 Shirts. (gym shirt, undershirt, they're all yours)
    • 1 Year Free Shipping (US Only // International is just $5/order)
    • Lifetime Member - access to new releases
    • Additional T-shirts, any color (after fitting, free shipping)
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (29 days)