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Passionate about cycling; we want to inspire women to ride. Launching via KickStarter with beautiful, technical cycling apparel.
Passionate about cycling; we want to inspire women to ride. Launching via KickStarter with beautiful, technical cycling apparel.
142 backers pledged £14,887 to help bring this project to life.

About

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Queen of the Mountains - Women's Cycling Apparel

£14,887

142

WHO WE ARE

New British performance cycling apparel brand. Designed by women, for women.

We pride ourselves on creating the highest quality cycling apparel that celebrates both the beauty and freedom that is at the heart of cycling.

We combine stylish design with the latest technical fabrics. Delivering you beautiful cycling apparel that performs superbly on the bike and looks amazing off the bike as well, something rare and precious in the cycling world.

www.queenofthemountains.co.uk

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Our purpose is to inspire and empower women to ride.

We want women to feel confident in what they are wearing and we want them to be inspired to ride more with the clothes that we develop. 

The launch of our Spring-Summer 2016 performance road-wear collection on KICKSTARTER is the first step towards making this a reality - contributing towards a positive change for women’s cycling, both at a grass roots and professional level.

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Come and be a part of this journey. Pre-order here to help us launch.

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FIRST LADIES CLUB

The first 100 backers will be invited to join our “First Ladies Club”. This is a founding members club that provides early access to events, rides, new collections and also input into new products.

WHAT’S DIFFERENT ABOUT OUR KIT?

From the outset, we have designed each piece of apparel with a woman’s physique and needs in mind. It’s not rocket science - we just wanted to get it right from the beginning and focus on the areas that matter most to women.

Each garment we designed had to meet three key criteria:

  • It needs to fit incredibly well for the female body shape;
  • It needs to look fantastic both on and off the bike; and
  • It has to perform superbly well when we rode long & hard (i.e. the garments needed to wick sweat, breathe and not hold in any bad smells).

All of our garments meet this criteria and more. We have removed scratchy labels so you don't need to and all of our jerseys include a waterproof zip pocket that will fit a smartphone and valuables (keys, cards etc).

SS16 LAUNCH COLLECTION

This first collection is inspired by Mont Ventoux in Provence, France. Each garment's design and colour has a nod to this prestigious and notorious climb. Why you might ask? It was one of our most challenging and rewarding mountain ascents and happens to be a feature climb of the upcoming 2016 Tour de France.

Set out below are all of the garments that are available here on KickStarter. 

Our new designed logo,shown below, will be the logo used on all of the garments (replacing the placeholder QoM logo you see on the images).

RACE JERSEY

Designed for tempo and longer rides. It is made of a sensitive, technical fabric that feels soft and works to wick away sweat. Key features:

  • Lightweight 4-way stretch, UV protective 50+, anti-abrasive and quick drying fabric (dries 2x faster than traditional swimwear)
  • Shoulder fabric has greater elasticity for comfortable movements on the bike (e.g. moving from hoods to drops)
  • 3 back pockets, the outer two designed on a slight angle for easy access whilst riding
  • Hidden waterproof zip pocket that fits smartphones and valuables
  • YKK zips
  • Colours available: Coral or Aqua 

CLASSIC JERSEY

Designed for recreational riding, with a more relaxed fit and is slightly longer at the back and front compared to the Race Jersey. Key features:

  • Soft technical fabric with a fast dry treatment
  • 3 back pockets, the outer two designed on a slight angle for easy access whilst riding 
  • Hidden waterproof zip pocket that fits smartphones and valuables
  • YKK zips
  • Colours available: Lavande or Soleil

SHORTS

Figure hugging and supportive, our shorts are made of Lycra Power© which helps to reduce muscle vibrations that cause muscle fatigue. This combined with the latest women’s Cytech pad make them extremely comfortable for both long and short rides.  They sit higher at the front and back to hold you in place and provide a smooth look with our jerseys.

Key features:

  • Made of Lycra Power©  to reduce muscle vibrations and fatigue
  • UV protective 50+, anti-abrasive and anti-piling fabric
  • Industry leading Cytech pad, suitable for 4+ hours of riding
  • Wide yoga band at the front to avoid digging in at the waist
  • Soft leg grippers to stop the lycra from sliding up
  • Flat lock stitching for a smooth, comfortable feeling against the skin
  • Medium length (to help avoid the cycling leg tan!)
  • Colours available: Charcoal with either charcoal trim or coral trim on the right leg
Shorts (Charcoal or Coral trim)
Shorts (Charcoal or Coral trim)

GILET 

Extremely lightweight Gilet that folds down to fit easily into your back pocket. Great for early morning rides or cooler days. The fabric is wind-proof and water repellent. Key features:

  • Lightweight fabric (48g/m)
  • Wind proof and water repellent
  • Back mesh panel for greater breathability
  • Rear wide zip pocket (YKK zip)
  • Colour available: Bright white with aqua logo

BASE LAYER

Ultra light base layer vest which is made of a super soft 4-way stretch mesh fabric. Designed to be worn underneath your jersey, it helps to regulate your temperature and to keep you dry. Key features:

  • Made of soft polyester mesh fabric (60g/m)
  • Race back shape to allow greater movement of your shoulders
  • Colour available: White

 ARM WARMERS

Designed to match the Race jersey, these arm warmers will keep the chill off and also the sun off your arms. Made of the same fabric as the Race jersey, they have a 4-way stretch and upper-arm gripper to hold them in place. They look fantastic when worn in opposite colours to the Race jersey.

CAPS

We designed our caps to fit the female head - which on average is slightly smaller than our male counterparts. However, there is elastic at the back for extra stretch (maximum head circumference: 62cms). The fabric is a soft cotton and we have inserted a soft inner lining for comfort, warmth and a superior shape. Available in Coral or Aqua.

SOCKS - WHITE

Lightweight, mid length summer socks made of a technical fabric with foot beds. Colours available: white with polka dots (coral, aqua, purple).

PLEDGES & BUNDLES

PLEDGE #1: Choose any item and pledge the total amount, referring to the price list below.

PLEDGE #2 Caps & Socks: one Cap and one pair of Socks in your choice of colour and size.

PLEDGE #3 & #4: Early Bird specials for the Classic and Race jerseys. Classic jersey comes with a FREE pair of Socks and the Race jersey comes with a FREE pair of Arm Warmers. Once these early bird specials are gone, you can still order a Classic or Race jersey via Pledge #1.

PLEDGE #5 Essential Classic Bundle: one Classic Jersey, Shorts and Cap in your choice of colour and size.

PLEDGE #6 Essential Race Bundle: one Race Jersey, Shorts and Arm Warmers in your choice of colour and size.

PLEDGE #7 The Full Monty: one Classic or Race Jersey, Shorts, Gilet, Base Layer, Arm Warmers, Cap and Socks, in your choice of colour and size.

PLEDGE #8 Summer Riding Sorted: 2x the Full Monty bundle.

PLEDGES #9 & #10: Boutique 8 day Cycling & Yoga retreat - see below.

CYCLING & YOGA RETREAT

To celebrate the launch, our top pledge is an 8-day cycling and yoga retreat on Lake Annecy, in France. This is a week of guided road cycling with a professional guide, followed by gentle yoga each evening to stretch the body and mind. The length of the rides will be between 80-120kms each day (2,500m-3,300m in altitude) and will cover some of the most extraordinary climbs in the region. This retreat is recommended for road cyclists with a good level of fitness. We will be staying at a beautiful house right on the edge of the lake and the evening meals will be prepared by a private chef.

Dates: 28 May to 4 June 2016

Included: transfers to/from Geneva airport, twin-share accommodation for 7 nights, Breakfast, five out of seven evening meals cooked by a private chef, 7 days of guided riding and a daily yoga (morning and afternoon). 

Read more about the daily cycling programme and view pictures here.

TRIED & TESTED

We have tested every garment over and over, with both recreational cyclists and professional athletes, to ensure our garments were suitable for different body shapes and different riding styles. We worked through multiple prototypes on each garment to ensure the seams and cuts were in the right position. We use flat-lock stitching everywhere possible - this is the most comfortable form of stitching to be worn directly against the skin. We have also thought of a few handy extras; we’ve removed scratchy labels so you don’t need to and we’ve added a waterproof zip pocket on both styles of jersey, that fits a smart phone. Genius!

VALIDATION & SUPPORT

It is one of the most comfortable jersey and shorts combinations that I have worn, hands down! And I get a lot of kit to try out. One of my favourite things about the Race jersey is that it hugs the contours of my body, so there’s no flapping in the wind and it dries incredibly quickly – so I can sweat loads and be dry in about 10 minutes. The colour combination is beautiful, feminine and strong, and I’m visible on the road. That’s very important, as I’m out riding a lot, mainly at dawn and dusk when the light is low.” 

Simone Daily, Professional triathlete and personal trainer.

"I love the colours and fit of the Classic jersey - it's so nice to see something a bit different on the market for women. It is slightly longer which is great for my weekend rides. The Race jersey is incredibly comfortable and I wear this on harder rides, as it's aerodynamic and works well when I'm sweating."

Alice Monger-Godfrey, former GB Professional cyclist.

Our shorts have been cited by recreational cyclists to be the most comfortable they have ever tried 

The padding is in all the right places. The smooth high yoga band at the front flattens my stomach and makes me feel supported. I love these shorts!”  

Kristina Vouros, Club cyclist.

SIZING

Our garments are designed to be snug and to hug the contours of your body, so technically they perform. Use this size guide to inform your size selection: 

FABRIC & PRODUCTION

All of the garments are designed in London and are produced in Italy using the latest technical fabrics, sourced from Italy and France. The factory we use has over 50 years experience in making performance cycling clothing. They currently produce for a number of international professional cyclists, triathletes and UCI International cycling teams (both women and men). They are incredibly knowledgeable and deliver exceptional quality garments.

Both the Race and Classic jerseys fabrics are extremely soft and comfortable against the skin, they breathe and dry incredibly quickly. The Race jersey fabric dries 2x faster than traditional swimwear. The Gilet fabric is wind proof and water repellent, to keep you dry from any light rain or road spray. The Baselayer mesh vest is made of a soft polyester that when warn close to the skin underneath your jersey should keep you cool and dry in hot conditions and will also help regulate your temperature – keeping you a little warmer on cooler spring / autumn rides.

WHY WE NEED TO KICKSTART

By pledging here, you are helping us to fund the first production run with the factory. Over the last year we have designed and developed all of the garment prototypes, samples and size-sets with our factory. These were all tested and the final designs are now being worn by several of our athletes and brand ambassadors. We just need your support to help us launch, so we can bring you beautiful kit to keep you on the road and inspire more women to ride.

STRETCH GOAL

Stretch funding target: £20,000. If we achieve this, we will make available a third colour of the Classic Jersey in Azure Blue. 

If our wildest dreams come true and we achieve our super-stretch target of £40,000 we will make available additional cap patterns & colours.

THE TEAM

The idea to start Queen of the Mountains was born out of a love of cycling, in particular cycling the big mountains. Alicia (founder) had the idea back in 2013 when she was cycling from Geneva to Cannes over the French Alps. She wanted more women to be able to experience that sense of achievement and freedom you can get from the bike.  At the beginning of 2015 Alicia and Katy (a fellow cyclist and Creative designer) set their minds to launching a women's brand that did just that. 

As well as designing and creating clothing, we at Queen of the Mountains want to support young girls to continue with cycling when they typically stop cycling in their early teens and also support women coming into the sport later in life. We want to give them confidence and inspiration to ride. We have plans to achieve this through sponsorship programmes and local training rides. You can read more about this and the brand background here.

  • Founder - Alicia Bamford (BA Commerce, BA Finance, Chartered Accountant - ICCA)
  • Creative Designer - Katy Hopkins (BA, Hons)
  • Intern - Grace Swift 
  • 22 Product Testers & Brand Ambassadors

Risks and challenges

TRACK RECORD SO FAR
We have produced this SS16 apparel range already and the success of this collection with our testers and ambassadors has spurred us to launching our brand on KICKSTARTER.

We have tested shipping to Europe, USA and Australia to name a few, which means we can guarantee fulfilment when the project is complete.

EVERYTHING IS SET TO GO!
Our product designs are final and we have completion times booked. As soon as we get the green light with KICKSTARTER funding we will commence manufacturing. Production time is 10 weeks, then one week for order fulfilment and delivery – meaning you will receive your order in May.

ACCOUNTABILITY & BRAND REPUTATION
Communication with our backers will be 100% clear and transparent, we have total accountability for delivery this project and have many social-media channels from which to ensure this happens. Customer service is critical to the success of our brand launch. We also offer a 30 day exchange on all products if the size is not right.

WHAT YOUR PLEDGE MEANS TO US
You can rest assured that with your pledge and a successful campaign we will be able to fund production of our entire range, ship these by a set date and start our journey of inspiring more women to ride.

WE THANK YOU FOR YOUR SUPPORT!

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  1. Select this reward

    Pledge £1 or more About $1.22

    YOUR PICK!

    Choose any garment(s) and pledge that amount. Refer to product and price list.

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    DONATIONS

    For the gents & non-cyclists, or if you just want to help us and get behind women's cycling.

    Choose an amount to donate to help us KICKSTART our launch. You will be named as a "Founder" on our webpage with the rest of our Backers. Thank you X

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    CAP & SOCK BUNDLE

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    EARLY BIRD RACE JERSEY

    Race Jersey (choice of colour & size) and a FREE pair of Arm Warmers.

    RRP £150, SAVE £50

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    2x CLASSIC JERSEY

    Two Classic Jerseys (in your choice of colour & size).

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    ESSENTIAL CLASSIC BUNDLE

    Classic Jersey, Shorts and Cap

    RRP £225, SAVE £50

    You can choose individual colours and sizes of the Classic Jersey and Shorts (Caps are one size).

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    1 CLASSIC & 1 RACE JERSEY

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    ESSENTIAL RACE BUNDLE

    RRP £260, SAVE £60

    Race jersey, Shorts and Arm Warmers.

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    THE FULL MONTY - ONE OF EVERYTHING

    RRP £430, SAVE £100

    Race or Classic jersey, Shorts, Gilet, Base Layer, Cap, Arm Warmers and Socks.

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    SUMMER RIDING SORTED (2x Full monty)

    RRP £860, SAVE £210

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    Pledge £1,600 or more About $1,945

    EARLY BIRD - CYCLING & YOGA RETREAT
    Includes free Race Jersey

    Boutique 8 day fully guided Cycling & Yoga Retreat on Lake Annecy, France.

    Half board and transfers from Geneva airport are included.

    RRP £2,120, SAVE £520

    Dates: 28 May to 4 June 2016

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    Pledge £1,600 or more About $1,945

    CYCLING & YOGA RETREAT

    Boutique 8 day fully guided Cycling & Yoga Retreat on Lake Annecy, France. Half board and transfers from Geneva airport included.

    RRP £2,000, SAVE £400

    Dates: 28 May to 4 June 2016

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    EARLY BIRD CLASSIC JERSEY

    Classic Jersey (choice of colour & size) and a FREE pair of Socks.

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Funding period

- (30 days)