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$6,003 pledged of $12,000 goal
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By Amy Wild
$6,003 pledged of $12,000 goal
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About this project

The Where Story

Photo by Ash LaRose. Modeled by Juliana Foley.
Photo by Ash LaRose. Modeled by Juliana Foley.

Throughout my life, creating art in one form or another has been my driving force. In college, I fell in love with screen and block printing. While using these techniques to make t-shirts for bands and local events, it wasn't long before I became frustrated with the lack of environmentally sustainable fabric to print on. Intent on a more resourceful medium, I found an old sewing machine and taught myself how to use it. I began collecting vintage tablecloths, curtains, linens, and out of date clothing all headed for landfill. I gave these items a new purpose, first through printing and later through more nuanced reconstruction and design. These items became the original women’s wear line I dubbed Where Clothes in 2009.

My line helps renew some of the 90 million pounds of clothes that end up in landfills each year. The fashion industry is one of the world’s largest polluters, and uses the second largest amount of water compared with all industries. But as the climate changes, so too will trends. Where Clothes expects to lead others in distilling the concept of design to its creative element: to take what we already have and create something new. By basing all aspects of my line from my Vermont studio, Where also avoids outsourcing to other countries where unfair labor and dangerous working conditions are rampant.

Over 500 Dead in Bangladesh Garment Factory Collapse. Photo from A.M. Ahad/Associated Press.
Over 500 Dead in Bangladesh Garment Factory Collapse. Photo from A.M. Ahad/Associated Press.

Where Now

After a positive response from the initial launch of Where Clothes, I have expanded my line to meet my customers' needs. Previously, I was able to do everything myself, but I now need the help of an assistant and other professional collaborators to keep up with my demand. I have many devoted partners signed on to help me achieve my goal; all that’s left is the funding...that’s where you come in!

The Where Clothes Workshop
The Where Clothes Workshop

Where Will the Funding Go?

I am in the midst of designing a collection composed entirely of upcycled and vintage fabric, including rare antique lace. This collection will be professionally photographed and made into a lookbook. I have the photographer, models, stylists, and the location lined up for the shoot. Your funding will help cover materials, modest travel expenses, and compensation for those involved. Once we finish the lookbook and begin producing the designs, I will be able to vastly increase my market share by presenting my designs and vision to boutiques and editorials around the world.

Photo by Brandon LaLonde. Modeled by Juliana Foley.
Photo by Brandon LaLonde. Modeled by Juliana Foley.

Rewards

Photo Shoot Pins, Magnets and Mirrors ($10-$20)

Hand pressed pins, magnets, and mirrors, each with a unique image from a Where Clothes photoshoot.
Hand pressed pins, magnets, and mirrors, each with a unique image from a Where Clothes photoshoot.

Treasure Map Onesie or Kids Tee ($35)

Treasure Map Baby Onesie or Kids Tee, made from organic cotton and a hand drawn screen print. You choose the color and size.
Treasure Map Baby Onesie or Kids Tee, made from organic cotton and a hand drawn screen print. You choose the color and size.

Upcycled Vintage Leather Belt Pouch ($50)

Belt Pouch, made from upcycled vintage leather, embroidered/appliqued/beaded. Pouch has 2 belt loops on backside, allowing it to be hooked onto a belt, carried as a clutch, or used as a wallet or phone case. Women's, men's and unisex styles available.
Belt Pouch, made from upcycled vintage leather, embroidered/appliqued/beaded. Pouch has 2 belt loops on backside, allowing it to be hooked onto a belt, carried as a clutch, or used as a wallet or phone case. Women's, men's and unisex styles available.

Crosswalk Admission ($50)

2 Tickets for Crosswalk: A Fashion Show Styled by Sound. Includes VIP seating and free admission to the afterparty.

Crosswalk: A Fashion Show Styled by Sound is an annual benefit runway show I founded in 2012. The show features models adorned in Vermont designers' collections, walking the runway to live music by local bands. All proceeds go to COTS, an organization that feeds, houses, and educates the homeless population in Vermont.

Crop Top ($50)

Crop Top, made from vintage fabric. You choose the fabric option and size!
Crop Top, made from vintage fabric. You choose the fabric option and size!

Antique Doliy Tee or Tank ($75)

Antique Doily Tee or Tank, made from upcycled jersey knit and an antique doily. You choose a color, size, and style!
Antique Doily Tee or Tank, made from upcycled jersey knit and an antique doily. You choose a color, size, and style!

Treasure Map Tee or Dress ($75)

Treasure Map Tee or Dress, made from upcycled jersey knit with a hand printed Treasure Island inspired map image. Hand dyed. Any color combination you can dream up is available! Glow-in-the-dark option.
Treasure Map Tee or Dress, made from upcycled jersey knit with a hand printed Treasure Island inspired map image. Hand dyed. Any color combination you can dream up is available! Glow-in-the-dark option.

Rugby Dress ($100)

Rugby Dress, made from vintage men's polo shirts. Each dress is one-of-a-kind! You choose the size, colors and patterns will vary depending on vintage shirts available.
Rugby Dress, made from vintage men's polo shirts. Each dress is one-of-a-kind! You choose the size, colors and patterns will vary depending on vintage shirts available.

Upcycled Vintage Leather Pocket Belt ($150)

Pocket Belt. Made from upcycled vintage leather or suede. Adjustable antique brass buckle. Available in black, brown, or tan leather and suede.
Pocket Belt. Made from upcycled vintage leather or suede. Adjustable antique brass buckle. Available in black, brown, or tan leather and suede.

Crosswalk Sponsor ($500)

Your company's logo will be on all media and promotion for the event and will be mentioned by the MC throughout the show. A banner and table with promotional materials (both provided by you) will be on display at the event. You and a guest will also receive free admission and VIP seating, free admission to the afterparty, and a meet and greet with the designer.

See above Crosswalk Admission Reward for event details.

Thank You!

Thanks to everyone who has looked at my page, donated, and spread the word. Your encouragement is greatly appreciated and essential to the growth of Where Clothes. Any support not only contributes to Where's growth, but also endorses ethics and sustainability in the fashion world.

Thank you also to Rebecca Kopycinski for filming, directing, and editing this video!

Thanks to Guitar for letting me use the beautiful song "Ayako" in the video. Check out more of his music at www.sunkiss.de/.

Thanks to Ash LaRose, Brandon LaLonde, and Brendan McInerney for the photos used on this site and on the button rewards. And to Deirdre Collins, Jacs Fishburne, Juliana Foley, Althea Freeman-Miller, Beth and Lawson Valyou, and Lucy Wild for modeling!

Risks and challenges

I understand the competition I face in entering the fashion world, though I believe my focus on a more sustainable business approach responds to a growing necessity. As the world becomes more environmentally conscious, I'm proud to have Where Clothes as a frontrunner in its industry.

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  1. Select this reward

    Pledge $5 or more About $5

    HAND PRINTED THANK YOU CARD. Screenprinted with a signature Where Clothes Treasure Map print, inspired by Stevenson's "Treasure Island".

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    PIN. Hand pressed 2.5" metal button with a unique image from a Where Clothes fashion shoot. See photo examples (left).

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    Pledge $15 or more About $15

    MAGNET and PIN. Hand pressed 2.5" metal button magnet with a unique image from a Where Clothes fashion shoot. See photo examples (left).

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    Pledge $20 or more About $20

    POCKET MIRROR and PIN. Hand pressed 2.5" metal button mirror with a unique image from a Where Clothes fashion shoot. See photo examples (left).

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    Pledge $25 or more About $25

    11 x 14 PHOTO PRINT from the lookbook shoot.

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    Pledge $35 or more About $35

    TREASURE MAP BABY ONSIE OR KIDS TEE. Organic cotton baby onsie or kids tee in the size and color of your choice, screenprinted with a "Treasure Island" inspired map print. See photo examples (left).

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    Pledge $50 or more About $50

    UPCYCLED VINTAGE LEATHER BELT POUCH. A one-of-a-kind pouch made from vintage leather, embroidered and/or beaded. See photo examples (left).

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    Pledge $50 or more About $50

    PROMOTION OF YOUR BLOG/WEBSITE. I will make posts throughout the course of a month with links, articles, and pictures from your site to all of my social media sites and blogs. I will even interview you!! This would be really great for someone with a start up blog or small business.

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    Pledge $50 or more About $50

    2 TICKETS for "Crosswalk" and the afterparty. VIP seating. (Transportation not included).

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    Pledge $50 or more About $50

    CROP TOP. Signature Where Clothes design, made from vintage fabric. You choose from multiple fabric options, made custom to your size. See photo examples (left).

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    Pledge $75 or more About $75

    ANTIQUE DOILY TEE OR TANK. Signature Where Clothes design: an upcycled jersey knit tee or tank in your size and the color of your choice, with an antique doily appliqued onto the front or back. See photo examples (left).

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    Pledge $75 or more About $75

    TREASURE MAP TEE OR DRESS. Signature Where Clothes design: Upcycled jersey knit tee or dress in your size, hand crackle dyed in the color of your choice, and screenprinted with a "Treasure Island" inspired map print. See photo examples (left).

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    Pledge $100 or more About $100

    AUTOGRAPHED WHERE CLOTHES LOOKBOOK. A bound photo book featuring the summer collection.

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    Pledge $100 or more About $100

    RUGBY DRESS. Signature Where Clothes design: Made from a vintage men's rugby or polo shirt in your size. See photo examples (left).

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    Pledge $150 or more About $150

    POCKET BELT. Made from upcycled, vintage leather or suede and vintage buttons. Beaded and embroidered. Made to your size, in black, brown, or tan. See photo examples (left).

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    Pledge $350 or more About $350

    CUSTOM DRESS. Made for you or the person of your choice. I will work with you to create, design, and construct an original dress.

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    Pledge $500 or more About $500

    "CROSSWALK" SPONSOR. Promotion for your company at the event, free VIP admission to the show and the afterparty for you and a guest, meet and greet with the designer. (Transportation not included).

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    Pledge $1,000 or more About $1,000

    CUSTOM ONE-OF-A-KIND OUTFIT. For you or the person of your choice. I will work with you to design, create, and construct a complete, original outfit.

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    Pledge $5,000 or more About $5,000

    WHERE CLOTHES FOR LIFE. You or the person of you choice will receive a custom dress EVERY SEASON from now on! I will work with the recipient 4 times per year to come up with a unique, one-of-a-kind dress, made especially for them.

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Funding period

- (30 days)