Where Clothes Lookbook
Where Clothes Lookbook
Pushing fashion forward with earth-friendly design, Where creates new clothing from vintage, antique, and recycled materials.
Pushing fashion forward with earth-friendly design, Where creates new clothing from vintage, antique, and recycled materials. Read more
About this project
The Where Story
Throughout my life, creating art in one form or another has been my driving force. In college, I fell in love with screen and block printing. While using these techniques to make t-shirts for bands and local events, it wasn't long before I became frustrated with the lack of environmentally sustainable fabric to print on. Intent on a more resourceful medium, I found an old sewing machine and taught myself how to use it. I began collecting vintage tablecloths, curtains, linens, and out of date clothing all headed for landfill. I gave these items a new purpose, first through printing and later through more nuanced reconstruction and design. These items became the original women’s wear line I dubbed Where Clothes in 2009.
My line helps renew some of the 90 million pounds of clothes that end up in landfills each year. The fashion industry is one of the world’s largest polluters, and uses the second largest amount of water compared with all industries. But as the climate changes, so too will trends. Where Clothes expects to lead others in distilling the concept of design to its creative element: to take what we already have and create something new. By basing all aspects of my line from my Vermont studio, Where also avoids outsourcing to other countries where unfair labor and dangerous working conditions are rampant.
After a positive response from the initial launch of Where Clothes, I have expanded my line to meet my customers' needs. Previously, I was able to do everything myself, but I now need the help of an assistant and other professional collaborators to keep up with my demand. I have many devoted partners signed on to help me achieve my goal; all that’s left is the funding...that’s where you come in!
Where Will the Funding Go?
I am in the midst of designing a collection composed entirely of upcycled and vintage fabric, including rare antique lace. This collection will be professionally photographed and made into a lookbook. I have the photographer, models, stylists, and the location lined up for the shoot. Your funding will help cover materials, modest travel expenses, and compensation for those involved. Once we finish the lookbook and begin producing the designs, I will be able to vastly increase my market share by presenting my designs and vision to boutiques and editorials around the world.
Photo Shoot Pins, Magnets and Mirrors ($10-$20)
Treasure Map Onesie or Kids Tee ($35)
Upcycled Vintage Leather Belt Pouch ($50)
Crosswalk Admission ($50)
2 Tickets for Crosswalk: A Fashion Show Styled by Sound. Includes VIP seating and free admission to the afterparty.
Crosswalk: A Fashion Show Styled by Sound is an annual benefit runway show I founded in 2012. The show features models adorned in Vermont designers' collections, walking the runway to live music by local bands. All proceeds go to COTS, an organization that feeds, houses, and educates the homeless population in Vermont.
Crop Top ($50)
Antique Doliy Tee or Tank ($75)
Treasure Map Tee or Dress ($75)
Rugby Dress ($100)
Upcycled Vintage Leather Pocket Belt ($150)
Crosswalk Sponsor ($500)
Your company's logo will be on all media and promotion for the event and will be mentioned by the MC throughout the show. A banner and table with promotional materials (both provided by you) will be on display at the event. You and a guest will also receive free admission and VIP seating, free admission to the afterparty, and a meet and greet with the designer.
See above Crosswalk Admission Reward for event details.
Thanks to everyone who has looked at my page, donated, and spread the word. Your encouragement is greatly appreciated and essential to the growth of Where Clothes. Any support not only contributes to Where's growth, but also endorses ethics and sustainability in the fashion world.
Thank you also to Rebecca Kopycinski for filming, directing, and editing this video!
Thanks to Guitar for letting me use the beautiful song "Ayako" in the video. Check out more of his music at www.sunkiss.de/.
Thanks to Ash LaRose, Brandon LaLonde, and Brendan McInerney for the photos used on this site and on the button rewards. And to Deirdre Collins, Jacs Fishburne, Juliana Foley, Althea Freeman-Miller, Beth and Lawson Valyou, and Lucy Wild for modeling!
Risks and challenges
I understand the competition I face in entering the fashion world, though I believe my focus on a more sustainable business approach responds to a growing necessity. As the world becomes more environmentally conscious, I'm proud to have Where Clothes as a frontrunner in its industry.Learn about accountability on Kickstarter
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