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Wylder is an online adventure goods marketplace for the modern outdoorswoman: dirty feet, salty hair, chalky hands, & a free spirit.
Wylder is an online adventure goods marketplace for the modern outdoorswoman: dirty feet, salty hair, chalky hands, & a free spirit.
606 backers pledged $54,283 to help bring this project to life.

About

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$54,283

606

Wylder is a online marketplace for women's adventure goods, launching this fall. We're creating a multi-vendor platform for active, adventurous ladies who share a deep love of wild places. Wylder is a celebration of the modern outdoorswoman: dirty feet, salty hair, chalky hands, freckled skin, calloused fingers, and a free spirit.

Our well-curated online store will provide women with relevant, beautiful and functional clothing, gear, and lifestyle goods that come in a variety of color options (not just pink, purple, and pastels), and that celebrate a diversity of body types.  You'll also find in-depth gear reviews, packing guides, travel tips, and compelling stories of brave women making an impact in their communities across the globe.

The brands we partner with create products that strike a balance between beauty and functionality, and bridge the gap between urban and outdoor lifestyles so that we can do more, with less. These progressive, forward-thinking companies are creating thoughtfully designed, tried-and-true products, and have long since abandoned the ‘pink it and shrink it’ paradigm that’s been prevalent in the outdoor industry.

Wylder is built for women who are called to wild places. You don’t have to be a professional athlete or a rugged outdoorsperson to enjoy the connection and community that inevitably come from spending time in nature. At the heart of Wylder is the philosophy that less is more, and that wilderness is our greatest teacher. We’re inspired by snow-capped peaks, winding rivers, fiery sunsets, and moonlit nights. 

We value curiosity, compassion, and boldness. We think howling at the moon under a starry sky, skinny dipping in icy cold lakes, and laughing loudly with friends around a campfire, are a part of a life well-lived! 

We’re inspired by purpose, accountability, and transparency in business, and have founded this company as a Benefit Corporation in Salt Lake City, Utah. A B-Corp is a legally protected mission-driven company. What does that mean? We'll always have the right to prioritize our philanthropic interests as a core part of our business model, no matter what happens.

Over the next year, we will be working closely with B Lab to achieve our full certification, and join the community of B-Corps across the globe that have made the commitment to using business as a force for social good. As Wylder grows, you will see us develop specific partnerships, campaigns, products, and content to:

  • Connect: people to wildland 
  • Educate: for human and environmental health 
  • Cultivate: outdoor adventure stewards, not just consumers
  • Conserve: and protect wildland, to increase ecosystem diversity and resilience.  

As our community and marketplace grows, so will our positive impact!

Wylder was developed by Jainee Dial and Lindsey Elliott out of the need for better products to pursue our passions and the desire to create more mindful patterns of consumerism.

Jainee Dial is a Digital Media Producer who brings over 12 years of experience in web design, film production, and creative content curation to Wylder. Lindsey Elliott brings a professional background in sustainability advocacy, international development, strategic program development, and non-profit management. Both are lifelong outdoorswomen, with proven track records of leadership in their respective fields. (Read more on the bio page).

We've consulted thousands of people about this concept, from industry CEO’s to our favorite dirtbags, and not one person has said — ‘are you sure there is a market for this?’ The response is always a resounding, 'YES!'

Yes - outdoor women want this platform to exist.

Yes - innovative brands need a louder voice in the outdoor industry.

Yes - there should be a unified channel created by women, for women.

And yes – the time is now!

We’ve dedicated over two years to vetting and developing this concept. We’ve left the comfort of salaries, become vagabond freelancers, lived in our adventure mobiles, and have become the basements dwellers of kind relatives and friends, like true start-up warriors. The sacrifices have been immense, and the risks plentiful; so much thought, so much work, so much heart. This isn’t a side project for us – this is our life's work, and our body of professional experience distilled into the commitment to bring this dream to life! 

Kickstarter is all or nothing. Which is why we need YOU - our community, our friends, our like-minded adventure buddies. You will determine the scale by which we are able to create this platform. We are bootstrapping our business because we believe in the power of community, and we can't do this alone - nor would we want to. We're creating Wylder to serve the greater good, to offer you the best products, tell the most compelling stories, and unite our voices so that we can rally behind causes worth fighting for. Here's our estimated cost breakdown:

Make your voice heard by contributing to our campaign, and sharing our project with your friends and community. We're truly grateful for the support!

Risks and challenges

We’re on the verge of creating a dynamic multi-vendor marketplace and content platform, and that is no small task. The good news is, we have heart, resourcefulness, and we’re hungry for this. We’ve restructured our entire lives in order to dedicate everything we’ve got to bringing this marketplace to life, and making it the most relevant resource. We’re qualified and resourceful, and we will continue to blaze the trail ahead – by finding the most talented, passionate people, and building a community hub around purpose, cause, and dedication.

Entrepreneurship is no easy task, but our determination and tenacity only builds, the closer we get to WYLDER’s full development. We’ve endured a tremendous amount of sacrifice to get here – and we know the set of challenges will continue to evolve and change, but we’re ready, and we think the outdoor community is ready too. Join us!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Shout out!

    Virtual high five; these help too. Thank you!!

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    Pledge $10 or more About $10

    WYLDER Sticker pack!

    Get 3 vinyl WYLDER stickers to show your love. Stick them on your thermos, your adventure-mobile, or wherever you see fit. <3

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    Pledge $30 or more About $30

    WYLDER Trucker hat & sticker pack!

    We've created a unisex trucker hat with the signature WYLDER mountainscape sublimated patch. Built for your wilderness endeavors or urban life, and just in time for summer!

    (Available in Maroon, Navy and Forest Green)

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    Pledge $45 or more About $45

    WYLDER Tank top & sticker pack

    Organic jersey & bamboo raw edge tank top. Grey and screen printed with WYLDER artwork, long enough to fit under your climbing harness, and soft enough to wear whenever you want.

    (Available in S, M, L)

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    85 backers
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    Pledge $65 or more About $65

    HOLDEN Women's Performance Hoodie + WYLDER sticker pack

    Layer-up or wear it as a cozy outer shell around town. The performance hoodie offers excellent warmth and wicking on cold wet days.

    FABRIC INFO:
    Performance Fleece: A premium medium pile for highly heated comfort with wicking capabilities. 55% poly, 45% cotton.

    ADDITIONAL FEATURES: YKK Zipper, Wicking fabric, Adjustable hood, Thumb hole on cuff.

    (Comes in XS, S, M, L)

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    Reward no longer available 12 backers
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    Pledge $65 or more About $65

    HOLDEN Men's Performance Hoodie + WYLDER sticker pack

    A technical zip up hoodie designed to wear as layering under your tech garments for unparalleled warmth, or as an outer shell around town. The performance fleece offers excellent warmth and wicking on cold wet days.

    FABRIC INFO:
    Performance Fleece: A premium medium pile for highly heated comfort with wicking capabilities. 55% poly, 45% cotton.

    ADDITIONAL FEATURES: YKK Zipper, Wicking fabric, Adjustable hood, Thumb hole on cuff.

    (Comes in S, M, L, XL)

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    Limited 6 backers
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    Pledge $80 or more About $80

    WYLDER tank top, trucker hat & sticker pack

    Sport the whole Wylder kit! Head-to-toe awesome.

    (Tank top available in S, M, L)
    (Hat available in Maroon, Navy, Forest Green)

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    43 backers
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    Pledge $85 or more About $85

    WYLDER // Meridian Line Legging Collaboration

    WYLDER and Meridian Line have teamed up to create some beautiful women's leggings! Get this first ever product launch and collaboration to sport in the yoga studio, on the trail, when you're lounging, or in the gym.

    (Available in S, M, L)

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    45 backers
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    Pledge $95 or more About $95

    Yoga + Hiking Adventure with NOMAD Adventures in Portland, OR ! (+ Wylder Trucker Hat, and sticker pack)

    Join yoga teacher and urban cowgirl, Krystyn Strother, co-founder of NOMAD Adventures, for a day of outdoor fun and community. Start the day with an all-levels hike in beautiful Forest Park followed by a yoga practice on the lawn of the historic Pittock Mansion. We will enjoy the spectacular views with a delicious picnic lunch. Make new friends, enjoy beautiful scenery, and stretch your body!

    Date is Saturday, Sept. 10th, 2016

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    Pledge $100 or more About $100

    WYLDER // Airblaster Ninjasuit Collaboration

    Get the original one-piece baselayer in black, co-branded with the WYLDER logo on the the chest.

    Blondes, brunettes, gingers...the truth is: Ninjas have more fun! Slip into a feline onesie that would be make Cat Woman proud, and find yourself ready to spring into whatever adventure presents itself.

    (Available in XS, S, M, L)

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    Pledge $100 or more About $100

    WYLDER // Airblaster Ninjasuit Collaboration - Men's Ninja Suit

    Get the original one-piece baselayer in black, co-branded with the WYLDER logo on the the chest. The Ninja Suit is the original hooded base layer and still the best long underwear on the planet. As a bonus, the Ninja Suit is so comfortable and awesome, you'll find yourself wanting to wear it in completely inappropriate scenarios: grocery shopping, to the movies, on a date... Our advice? Go for it. After all, you're a Ninja. And Ninjas do want they want.

    Available in XS, S, M, L

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    10 backers
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    Pledge $150 or more About $150

    WYLDER Full Adventure Kit

    Get the full shebang! Sticker pack, trucker hat, tank top, & Wylder/Meridian Line leggings! So rad.

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    65 backers
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    Pledge $500 or more About $500

    Guided 4-Day Backpacking Trip with NOMAD Adventures & WYLDER!

    We're thrilled to offer to this exclusive adventure trip to 10 lucky participants. Join WYLDER founders Jainee Dial and Lindsey Elliott and yoga teacher Krystyn Strother of NOMAD Adventures, for a 4-Day backpacking trip in the The Mount Jefferson Wilderness area located in the central Cascade Range of Oregon. Enjoy delicious fireside meals, learn about wildharvesting and local flora and fauna, and practice daily yoga and meditation. This small co-ed group trip will allow you to unplug and re-connect to your mind, body, and heart. Meet new friends, explore beautiful scenery, and camp under the stars.

    Tentatively scheduled for Sept. 29th - Oct. 2nd, 2016

    *No previous backpacking experience necessary. Many weeks prior to departure, we'll provide you with a detailed packing list, an optional gear fitting at REI with Krystyn Strother, and a participant list so we can communicate with each other about carsharing, gear needs, and general question and concerns.

    All meals are provided. Airfare and transportation to and from trailhead location not provided.

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    Pledge $750 or more About $750

    WYLDER Wellness Package

    -1 year Membership to Yoga Union located in SE Portland, OR
    -1 Manduka yoga mat and 2 cork blocks
    - Wylder tank, Trucker Hat, and Sticker Pack
    - Private 1-hour Yoga Consultation with studio owner Annie Adamson.

    If you've been considering trying yoga and making a commitment to your personal health and wellbeing, now is the time to take advantage of this amazing reward! Housed within the Breathe Building, Yoga Union is a center for yogis in all stages of development to practice and play without judgment or expectation. Experience peace of mind and unlimited access to all classes and the healing cedar sauna.

    Already have a membership? No problem! Your year membership will kick in after you've used your current package.

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    Pledge $7,500 or more About $7,500

    The Ultimate Moab Climbing Weekend for you and 3 friends!

    This incredible package is a once-in-a-lifetime opportunity to hone your rock climbing skills and spend a weekend with famed Dawn Wall climber Kevin Jorgeson! On this 3-day campout and climbing clinic in beautiful Moab, Utah, you’ll enjoy delicious dutch oven dinners by the fire, daily yoga with teacher and Wylder co-founder Jainee Dial, and receive personalized instruction from one of the world's most amazing climbers (and all around nice dude) Kevin Jorgeson.

    This trip is a rare opportunity to spend dedicated time learning tools you will use for a lifetime of adventure. We’ll explore crack technique, cam placements and racking techniques, conquering your fears leading, and learning how to master your mental fortitude. We’ll have a pro photographer on hand to document your trip, and all participants will receive high res, downloadable photos.

    Be a total baller and buy you and your friends this incredible package, or pool your money and make it happen!

    *This trip is most appropriate for beginner to intermediate climbers comfortable top-roping 5.8 -5.11. All delicious, healthy meals will be provided. Travel and airfare to and from Moab, UT not included.

    This trip is scheduled for late October, 2016 with 2 weekend options for the lucky contributer:
    10/21-10/23 or 10/28-10/31

    Arrival time is 5pm Friday evening with dinner provided, then climb and play all day Saturday and Sunday, with a Monday morning departure .

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Funding period

- (30 days)