Project image
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CA$ 295
pledged of CA$ 19,000pledged of CA$ 19,000 goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 6 2014 12:16 AM UTC +00:00
CA$ 295
pledged of CA$ 19,000pledged of CA$ 19,000 goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, December 6 2014 12:16 AM UTC +00:00

About

Video Music: Up Up and Away by Kid Cudi

Some people are born to train. To shed blood, sweat and tears in the weight room. To lift, eat, sleep, repeat. To run forever, with nothing but their own thoughts.

That’s a very, very small percentage.

Staying physically active and fit is hard. There is so much mixed information out there, that it’s hard to know how to get started or how to keep going. Not to mention that it’s physically taxing, which is enough to deter most of us. Gym memberships can be costly, especially if the whole crew is getting them, and excursions to the gym are time-consuming. And of course, it’s all too easy to pass up a workout to engage in more “social” and “fun” activities.

FitBricks hopes to overcome all of these obstacles (or excuses if you will), and provide a simple and fun solution to fitness. Simple. Fun. Fit. We want to inspire physical activity in people that find it mundane, difficult to find motivation, or are simply looking for something different .

FitBricks offer flexibility in so many ways. Any number of players can participate, even just one. All of the exercises can be done without any equipment besides a bit of space, and can be done essentially anywhere. You don’t need a home gym to work out at home or to search for a gym while travelling. If it’s nice out, you can head outdoors, if it’s crummy out, stay in!

The game is a great alternative for couples, roommates, families and even just friends. We hope to eventually expand into the childhood education segments and have a presence in daycares and schools, and work our way into gyms and for use by personal trainers and fitness instructors. 

A few of our favourite features:

- Three prescribed difficulty levels: Beginner, Intermediate and Superstar

- Customizable sets available where you can choose from an extensive list of exercise options

- The sets and exercises have been compiled by a certified personal trainer and full instructions come with each set

- The exercises cover each muscle group, focusing on bodyweight for a lean, mean bod. The weight training is balanced by cardio for calorie-burning "intervals"

- Specialty sets, including the Kid-friendly Edition with easier introductory exercises, and the Rainbow Edition with the bricks colour-coded by body part. The Cottage Edition, coming in the near future, will offer more outdoor exercises and activities

- For this Kickstarter campaign, we have also designed a specialty Maple Edition and a Personalized set with a message of your choice burnt into each brick

- The bricks are handcrafted in Canada using Canadian wood, and the text burnt onto the wood for an authentic look. Each set comes with a burlap sack to carry the bricks. 

- There are several gameplay variations, and plenty of leeway within these to keep it fun and dynamic and never mundane

Variations of Game Play
Variations of Game Play

- 5% of post-Kickstarter proceeds will be put into the Right to Play program, a not-for-profit initiative that promotes physical activity in children and helps make “play” possible for children across the globe

What do we need all this money for?!

Right now our construction process is tedious and inefficient—primitive even. We need to raise capital to invest in more efficient machinery to produce in larger quantities and more quickly. These tools include a wood planer and sanding belt, and an electric wood-burning machine to stamp the text.

To really get things going, we need to be able to buy in bulk to cut costs overall. To name a few, we need boxes, labels, wood, stain, printing and burlap sacks en masse. Obviously, we need some cash to start this. Assuming we have a large quantity of sales, we will also have to have a few extra hands on board to help with labour.

We have already coughed up some cash for legal and licensing fees, and are hoping to replenish that stock. In addition, developing our e-commerce sales platforms are a must, including web hosting and development, and marketing.

Our mission: to prove that being active doesn't have to be a chore, nor does it require expensive gym memberships and equipment. You don't have to give up your social life to be fit, and you don't have to constantly rack your brain for what to do. With our different levels, this game can suit people just getting started, or experts who need an extra boost. Everyone should have the right to play!

Thank you for helping support this initiative. We have big plans for the future, and they cannot be realized without your generous support.
Thank you for helping support this initiative. We have big plans for the future, and they cannot be realized without your generous support.

 All backers will be kept up to date on the process with behind the scenes photos, videos, and general updates! We will also add you all to a special page on our site-to-be as contributors. 

Risks and challenges

Even as young entrepreneurs, we know an idea is nothing more than a spur of creativity until you have the tools and knowledge to make it happen. And the idea is the fun part, everything after that is a lot a of research and gruelling hard work.
Nick has a background in economics, and Sophie, myself, have a background in Communications and Marketing. We both have a realistic approach to this, but have all of the motivation and passion for business, this particular product, and fitness in general. Outside of ourselves, we have a community of skeptical and honest friends and family to set us straight if we're dreaming too big. As recent graduates, we also have a vast network of resources and connections to help us through tough times, or give us practical business advice.

Our biggest challenge so far has been finding an adequate production method. With minimal tools available, we struggled through making our demos. Getting expert opinions and expert tools are of the essence at this point, and our research has now been done on the best method. Now, the biggest challenge will be perfecting the process (aka, getting lots done, very fast) to ensure that every piece has the same fine quality as the next.

We know that slip-ups happen. Of every sort. Backed up materials, "lost" orders, unhappy customers. We will have to cross those bridges when we get to them, but we know that the right customer service can help to soften most of those blows, and always having a back-up plan.

During the funding process, we will perfect our order and account management procedures to make sure no orders are lost, and all customers receive exactly what they wanted.

Once we receive the funding, our first order of business is shopping. We'll have to pick up the machinery and wood, order the boxes and labels, and get right to work spitting out sets.

After the first orders go out to our wonderful funders, we will work on our e-commerce ordering process and our website to keep those orders coming. From there, we get to have a little more fun again and dream up of new editions and improvements to the current editions, to keep everyone happy and fit!

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.76

    Stay updated with our progress and your name will be listed on our official thank you page along with all other contributors who helped make this product a reality.

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  2. Select this reward

    Pledge CA$ 12 or more About $9

    Fancy a phone call from yours truly? We will personally call you and thank you for your support. How's that for personal?

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  3. Select this reward

    Pledge CA$ 22 or more About $17

    An early production FitBrick, signed by its makers and stamped with the official FitBricks logo, in addition to your name on our official list of contributors.

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    Pledge CA$ 34 or more About $26

    Early bird special! We want to thank you for your confidence in our product. You're an innovator just like we are. Get your own set of Fitbricks in your choice of Beginner, Intermediate, or Superstar.

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  5. Select this reward

    Pledge CA$ 48 or more About $36

    Get your own set of Fitbricks in your choice of Beginner, Intermediate, or Superstar. Comes with burlap carrying sack.

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  6. Select this reward

    Pledge CA$ 68 or more About $52

    Your fitness lies in your own hands, custom design your own FitBricks set. Complete one of our customizer forms, and receive a set with the exercises you choose.

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  7. Select this reward

    Pledge CA$ 88 or more About $67

    Get two Fitbrick sets in your choice of Beginner, Intermediate, or Superstar.

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  8. Select this reward

    Pledge CA$ 148 or more About $112

    Get a special edition Fitbricks set made from Canadian Maple wood, special maple leaf stamping, and a handmade box to keep them in.

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  9. Select this reward

    Pledge CA$ 218 or more About $165

    Get three sets of your choice, including our family-friendly set, rainbow set, or any custom set.

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  10. Select this reward

    Pledge CA$ 498 or more About $377

    Wow, thanks for believing in us! Get a set with your custom tagline, name or message stamped on each brick. Comes in a specialty box. Makes a great gift for yourself or someone else. And for us, thanks a lot!
    The shipping is on us!

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  11. Select this reward

    Pledge CA$ 698 or more About $529

    Our next product to launch will be YOUR limited edition brick set. You can customize the exercises (or get help from us), have a say in how to make them unique, and you get to pick the name. We won't judge you if you to name it after yourself...! When we produce our first set, it will be yours, shipping on us!

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Funding period

- (36 days)