Since we launched PAGES OF last year, people often ask us: so what’s this PAGES OF about, then? What’s its USP? Yes, we are actually asked that! Though lots of people seem to expect us to say something like, “oh, it’s about food, or music, or current affairs”, it would be more accurate to say it’s about the untried and untested. While our tagline is “culture and urbanism” we’re interested in everything and anything. Really! We like good stories and strong, individual points of view. We’re not a magazine about food or architecture or philosophy or science, but about all of those things and about none of those things.
PAGES OF is a place for specialists to write about the things they don’t specialise in, and for photographers and illustrators to show the work that they do for love, when they aren't being commissioned to make it.
We also feel strongly that there are too many barriers of access to the printed page, too much reliance on the voice of the expert. Not only is this boring, but it excludes many people who have the most interesting stories to tell. This is why we not only work with groups who don't often appear in magazines (teenage youth groups and kids from refugee camps), but why each issue features a regular column called "everyone has a story" where we ask ordinary people to tell us about their extraordinary lives.
It’s often said that you can’t be all things to all people, and perhaps that’s true. But it certainly doesn’t hurt to try. Intricate in detail or vast in scope, anything goes as long as it’s good and brings a new way of looking to even the most familiar of subjects. Perhaps more than anything, we hope the stories you read in PAGES OF are stories you won’t read anywhere else.
So why Kickstarter, and why now?
We launched PAGES OF last year with the Pilot Issue, featuring work by a great bunch of contributors including a six-page takeover by a group of north London teenagers, a piece on the cult of creativity by Molly Flatt, a 40-mile walk through Essex by Tim Burrows, a story on the peculiar qualities of skin, a piece by Emma Hughes on why we should be wary of letting technology get in the way of our hearts, and a beautiful photo essay by Maja Flink of married couples in their original wedding outfits many years after the wedding.
Your donations will almost exclusively be used towards helping to cover the costs of printing Issue 1, but will also help to ensure the stability and success of the magazine and allow us to carry on with future issues. Most importantly, for us, they will allow us to focus on paying our contributors instead of the printing costs.
Since some people have asked us about advertising, we wanted to directly answer that question here. This is something we have spent a great deal of time thinking about. We want to push the boundaries not only when it comes to the content of the magazine but also in the way we work with advertisers. We're looking to work with brands, companies and institutions whose ideals and aims gel with our own and who are interested in doing something unique and inspiring. We want to work closely with advertisers to think of new and interesting ways to incorporate advertising into Pages Of. If you think you may be that person do get in touch!
1. Printing Issue 1
2. Kickstarter rewards and postage
3. Distribution support
4. Issue 1 promotion
PAGES OF is an oversize format at 320 x 255 mm and printed on high-quality newsprint paper (MFC Satin 60gsm, for all you paper junkies out there). We made a clear decision very early on to differentiate ourselves from the enormous tomes littering the shelves of bookstores everywhere. PAGES OF is light enough to be rolled up and carried around in your bag until you’ve finished reading it, while still retaining a print quality that means you’d be proud to have it share space with your glossiest coffee table books.
Issue 1 is ready to go to the printers and features equally diverse, exciting and interesting content from contributors all over the world.
Issue 1 clocks in at 88 pages and includes: a gorgeous photo essay about two twin sisters in Paris by Maja Daniels; an e-mail essay between two psychologists trying to get to grips with sexuality; a provocative piece looking at the relationship between online trolls, homeopathy, and the placebo effect by artist Hestia Peppe; a not-quite how-to guide to making your own beehive butter by chef Josh Pollen; a tour of Paris’ alternative art scene by Rémi Mercier; a slightly bonkers but very funny story about a stapler by 18-year-old Joe Winters; and a look by Tom Jeffreys at how nationhood, notions of time, and identity are all wrapped up in the beautiful game of cricket.
AND NOW FOR THE FUN STUFF: REWARDS!
200 copies of our 80-page, limited-edition Pilot Issue are on offer for those pledging £15 or more. Printed by Rotaprint, our fantastic printers, this a taster of what we're is all about.
The first 20 backers can pick up Issue 1 for a mere £10 (which includes UK delivery). After that, £15 will net you Issue 1 and for an extra fiver (£20) we'll throw in the Pilot Issue too!
LIMITED EDITION BADGES
100 of these amazing badges by American artist, Gregory Sale, are up for grabs for those who pledge £30 or more (we'll send you two, cause we're nice like that!).
LIMITED EDITION PRINTS
Any backers pledging £50 or more can take their pick of three limited-edition prints by our fabulous contributors.
Choose the below 12" x 8" print by photographer Maja Flink, who has created a special image just for our Kickstarter supporters - you won't find this anywhere else! Limited to an edition of 50.
You can also choose a 12" x 8" print by illustrator Emma Rendel (below), who contributed a fantastic illustrated story to the Pilot Issue.
Finally, you can also choose from a 12" x 8" print by Emma Sjöberg-Snell (below), who contributed an absolutely belting series of cut-paper illustrations to a piece on homeopathy in issue 1.
Risks and challenges
The biggest risk, particularly with regards print publishing, is sustainability.
As this is our second issue, we have learned much from the challenges thrown up by the production and printing of our Pilot Issue last year. Since that first printing, we have secured the services of a global distributor and have a very good working relationship with our printer, who also printed the Pilot Issue.
Nevertheless, we are thus far advertising free, and keeping an independent print project in the black is always a challenge. We have so far put in a considerable amount of our own money (some £5,000), time and effort, not to mention the good will of contributors who have thus far been unpaid. It is, and always has been, a hugely important goal of ours to get to the stage where Pages Of is sustainable enough to be printed 3 times per year AND to be able to pay all contributors for their work and contribution.
All donations from the Kickstarter campaign will aid in helping us to give the magazine a sustainable future and to make good on our goals of giving paid work to print-publishing outsiders (and some "insiders", too), while still allowing them a unique space to experiment with unusual work that doesn't easily fit within traditional boundaries.Learn about accountability on Kickstarter
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