Share this project


Share this project

PowerUp 3.0 turns your self-made paper airplane into a smartphone-controlled flying machine
PowerUp 3.0 turns your self-made paper airplane into a smartphone-controlled flying machine
PowerUp 3.0 turns your self-made paper airplane into a smartphone-controlled flying machine
21,412 backers pledged $1,232,612 to help bring this project to life.

Camera, Twin Engine, and Dogfight stretch goals!


Greetings, backers!
Ready for some magicalER stretch goals?

Aerial dogfights, a camera on the PowerUp module, a double engine airplane, an accessory that will turn your PowerUp into a car, and more awesome stretch goals are here! YOU decide which THREE stretch goals will come to life. Read on to learn how.

Thanks so much for all your ideas and proposals for new stretch goals. We’re really amazed at how creative you are. (A PowerUp laser gun? Really??) This project has exceeded our highest expectations: we currently have 12,000 backers and counting, and we’re about to cross the $700,000 mark in a couple of days. We screened all your submissions and shortlisted those that were a) very popular and b) create more value to the product. We also took into consideration that the goals need to be realistic (Sorry “teleportation PowerUp”).

3 out of 9 possible stretch goals
We chose 3 different stretch goal levels: $800K, $1M and $2M. In each category there are 3 awesome stretch goal options to choose from. Since the PowerUp 3.0 Smart Modules are already in production (we’re ahead of schedule:)), the first two stretch goal levels will be software/firmware-related, or focusing on accessories. The higher stretch goal level ($2M) will actually introduce a new product version of the PowerUp 3.0 including significant hardware changes. If reached, this goal would be delivered on a different schedule, as it needs some serious development.

YOU decide what’s magicalER!
Our Facebook page will host the voting process. Read on to choose your favorite stretch goals and hop on to our Facebook page to vote. The mechanism is pretty simple: “like” = vote. The stretch goal with the most likes in each category will win, and we’ll actually build it! Hurry, the vote ends in 48 hours!

And the nominees are (drum roll):

$800K stretch goal:

1. Multiple Engines - Control two or more PowerUp 3.0 modules at the same time with one smartphone, so you can fly multiple planes in synchronized formation… or build a super plane with multiple engines!

2. Full Gesture Control - Launch and control your airplane with arm gestures! In addition to the current left/right tilt control, we’ll add a thrust/pitch gesture control feature in the app. Plus, we’ll introduce a new reward that will include a customized PowerUp arm strap for your smartphone.

3. PowerUp 3.0 Design Book - A guidebook with unique paper airplane designs for PowerUp 3.0. It will include helpful tips and ideas about aerodynamics and airplane design, so you can get even more creative with your paper plane inventions.

$1M stretch goal:

1. Dogfight - Have a mid-air battle between two paper airplanes! Proximity sensors between the planes will enable one player to stop the other player’s motor when it gets close enough and cause it to go down. Mayday! When two planes will get close to each other, both users will get the option to SHOOT! Be first or go down.

2. Landing Wheels + Drag Racing - Turn your PowerUp 3.0 into a remote-controlled car or attach the landing wheels to land safely.

3. Horizontal Gamepad Interface - Have the option to turn your smartphone horizontally and fly your PowerUp 3.0 with a classic gamepad controller interface!

$2M stretch goal:

1. Wireless Race Course - Race your PowerUp 3.0 around waypoints! Play ‘capture the flag’ or fly laps over race circuits you build yourself using wireless Bluetooth 4.0 waypoints.

2. Autonomous Flight - Turn your PowerUp 3.0 into a drone and send it on a pre-programmed flight path.

3. Video Camera - Immortalize your flights and capture new vistas with a pin camera mounted on your plane! Take videos and still images and save them to an SD card onboard the Smart Module.

We’ll announce the winners on Monday, December 23.

It’s time to VOTE!


Facebook // Twitter // Google+


Only backers can post comments. Log In
    1. Rex Scates on December 23, 2013

      PrashantI know. You just said customized BLE chip hence my comment of not being possible.

      and FYI Shai if your goal is to get both BLE chips to talk to each other for a dog fight you might want to look if they direct communicate to each other. They do not. A friend of mine discovered that after doing a bunch of firmware work. happily the firmwares code is basically in same language as another BLE chip so all is not wasted except time.

    2. Missing avatar

      Nancy Clark on December 23, 2013

      I agree with Tim. In addition, who are we to determine if someone is selfish? Do we know their business model? Shouldn't they be able to earn a profit? If I had done all the hard work for several years of not getting paid, I know I would.

    3. Missing avatar

      Brian Hannifin on December 22, 2013

      I think a camera is probably on everyone's checklist. Yeah it will increase the cost, but who said there has to be a one size fits all PowerUp? Anything above and beyond a camera is just icing...thanks Shai!

    4. Missing avatar

      Tim on December 22, 2013

      @Denis Surkov. I am familiar with the definition of risk and I don't disagree that the community should have a voice. I just find that some people's sense of entitlement is out of step with the value of their contribution. Believe me, I have no interest in creating me own project, with my own money or someone else's, which is why I respect and appreciate it when someone else does.

    5. Denis Surkov on December 21, 2013

      This is crowdsourcing. And community expect to have a voice here. This is the reason why many companies don't like to be involved with kickstarter, but that's how it is.
      If you don't like the way it is - invest your OWN money and make anything YOU want, so that you don't answer to anyone. This is what called "taking risk".

    6. Dan Rowe on December 21, 2013

      +1 Tim well said.

    7. Missing avatar

      Tim on December 21, 2013

      I love Kickstarter, but I get really turned off by the complainers and armchair project managers. The risk and work that Shai is taking on is enormous compared to the risk supporters take by pledging a few dollars. I don't agree with the disrespectful tone that some are taking by accusing Shai of being greedy or stingy.

      The idea for this project is awesome and I'm happy to hear that is in on schedule. Some of the stretch goals sound interesting but the are not a priority for me. I just want the project to be successful, and to encourage Shai and others to come up with more innovative and novel ideas. Keep up the good work!

    8. Prashant Vaibhav on December 20, 2013

      Also, you will be surprised how much you can do in 4k of ram with heavily optimised code, no OS or other fluff ;) Web developers need not apply!!

    9. Prashant Vaibhav on December 20, 2013

      @Rex: what you found is the BLE chip only, the rest of the pcb has more components to make it actually work. The chip on its own cannot do anything. PowerUp uses custom designed pcb based around that TI chip.

    10. Ophir Zilbiger on December 20, 2013

      Thank you for the cool stretch goals.
      I know you don't have to, but you did.
      Having said that, as a backer of more than 30 KickStarter projects, I'm DISAPPOINTED with your announcement.
      I think for a project that would have been fulfilled with a pledge of 50,000 and has now appx 700,000 $ it is accustomed to provide lower levels of stretch goals. Even retrospective ones.
      I would have expected a stretch goal for 250,000 for instance and if not that, than a 500,000 one. One of the level1 stretch goals could have already been given.
      I think it is a bit selfish (not sure it's the right word) or even stingy.

      Without any connection, I'm still a great admirer of this project.


    11. Rex Scates on December 20, 2013

      @Asterix: all the software features in the stretch goals are possible, but some (like dogfight) need a lot of R&D to successfully realise.

      I respectfully disagree but a hardware standpoint and it would be sad if it delayed the nice simple plane design months trying to get it to work. autonomous flight with 4K of ram? umm no. synchronized flying with all its variables that come with a paper plane? dual engine and calibration between the two. Those engines are either a on or off engine. (he says they freewheel at 50k) thats not a variable power supply. the balance to get two engines to work on one plane? I would love to be proved wrong.

    12. Rex Scates on December 20, 2013

      Prashant Vaibhav he did not create a BLE chip himself. NO WAY AT ALL.

      the gyro comment was the software needed to control a Gyro and if that BLE chip can even support that software. Now I think i see it is not a 3rd dimension just a change to the Phone Ap. I think :)

      and now that I re read the gesture control I see its not a 3rd deminesion of movement (its still 2 channel) so its software related. My wrong :)

      technically it has to use servos to move parts. i.e. small motors ot move flaps for any additional motion control. i.e. turning side to side, rolls, and so on. so in a RC sense those are servos.

      Shai what Bluetooth 4.0 chip are you using?

    13. Shai Goitein 3-time creator on December 20, 2013

      Hi all
      Regarding the voting on Facebook, whoever wants to participate in voting not via Facebook, please sent your 3 choices via direct Kickstarter message to me. Tomorrow, when the clock reaches noon - western time USA we will stop the voting process and collect both Kickstarter and Facebook votes.
      Thank you

    14. Andrew Moore on December 20, 2013

      would realy like option 1 & 3 of the 800K stretch, not bothered about the others.

    15. ZarK on December 20, 2013

      To the creators: You do not necessarily have to limit the stretch goals to be complete within the original timeframe of the project, and certainly not to be free. Most common is that a stretch goal makes available some new feature / item, that people can then add to their pledge as adding by increasing their pledge amount. The survey you send out afterwards must be designed to pick up the addons people have chosen. The camera and the book would work perfectly for this. Also, sometimes such stretch goals are not shipped until later (although this gives you additional work on shipping).

      Software stretch goals should ideally not cost extra imo, but certainly don't have to be delivered within the original timeframe. The stretch goal can be a promise to deliver a software update with the feature later. I understand that it gets more complicated if the feature will demand a firmware upgrade as well.

      Basically, don't feel too limited by time and money when designing the stretch goals (and therefore you don't have to use incredible goals like $2m, but can be more reasonable - Understand that new features can bring in additional money).

      I do not understand how you need $700K to implement the core features for iOS and Android (from Creators comment below). Being core features, you would have to implement them regardless, also if you just managed to pull in $50k in pledges, and since it's software I don't really see the scaling issues. Do you expect to support a new plethora of devices? You would get a fair bit of variety with 1400 backers already. Why do you need $650k over the original budget to implement core features?

    16. Prashant Vaibhav on December 20, 2013


      I don't know what you are basing your comments on. Software gyro? What's that? ;) The tech details I posted below are talking about dogfight.

      Shai uses his own BLE module developed from scratch for PowerUp. It doesn't use servos. Gesture control does not need any hardware change.

      I suggest you read again all the information Shai has posted so far. If any tech details are still unclear, I will be happy to explain.

    17. Rex Scates on December 19, 2013

      and bob the value of a bitcoin went from 1.5K to what 400 dollars now? in a few days. hehehe

    18. Rex Scates on December 19, 2013

      Bob the full gesture control requires another servo.
      i.e. a total redesign of the power up module. so what he says is that they are already in production and say the 800K goal is reached every item he just said he already made becomes useless as full 3 channel operation is not compatible with 2 channel operation. I do not know what BLE module he is planning on using and if it even possible to have 3 channel operation. I am familiar with the BLE modules that are available and the pin outs I am not sure will work.

      Can Ask what BL:E module you are using? I will let you know if it will support 3 channel flying.

    19. Bob on December 19, 2013

      I thought 'greed' too but that's just selfish. The internet never behaves but it does feel like a slap given that you've exceeded your wildest dreams and there was a build up and the goals and arrived fashionably late. You should not have stretched it to $2m. That's as close to impossible as can be. Maybe if you toned it down by saying we're putting the investment into ramping up production abilities and graciously and excessively thanked all backers continuously..being humble....throw in some stickers for the kids...people wouldn't be expecting the world for their 10 cent pledge.

      Regardless, I still believe all three options of level 1 should be done (minus anything tangible). The app updates would have happened in the long run anyways and the portfolio of paper airplanes...well that's kinda silly when the internet is ubiquitous to all backers but I guess many people will find value to it and it really doesn't take much effort. Hire me for 1 bitcoin and i'll write instructions for 20 planes...

    20. Rex Scates on December 19, 2013

      rees thats not the point
      the point is what he says is possible for a given price is it really?
      I know the processing and computer power and so on for those 2 M goals and for 30dollars the parts do not even exist as basic raw materials (I think) I have not shopped them as of late. never mind the other issues.
      its there way of saying wake up dude

    21. Rex Scates on December 19, 2013

      can someone besides me say how unrealistic the 2 Million stretch goals are.

      I have no problem doing it but if it comes from other people it shows its not just me.
      Thick about weight, lift, gyros, computing power, etc.... this is not a true model airplane. its a paper plane folks.
      some can someone go through the calculations please and show the people here.
      other ones I think not possible. synchronized flying, proximity sensors,

      full gesture? full 3 axis flying? have you done the servo calculations on that?

    22. Rees Maxwell on December 19, 2013

      Anyone think it's an odd choice for people to become a backer because they like the reward, but then pull their backing because they might not get a recently announced additional freebie if a big goal isn't met. You'd think the dev was taking away something that was promised instead of offering a freebie with enough money pledged.

      To each his/her own I guess.

    23. Rex Scates on December 19, 2013

      You are startign to look greedy and some of what you are saying is not possible at the 2 million goal. Dude the software gyro, etc.... required for autonomous flight is ummm not relaistic, etc.. I think i will be pulling my pledge also.

    24. Asterix on December 19, 2013

      And I've upped my pledge from 60 to 90 for 3 barebones kit. I've done my part.

    25. Asterix on December 19, 2013

      @prashant, good night, for the dog fight if you allow a locking mechanism similar to a missile lock then it might be easier. Just if they fly past each other it might be difficult do base your reaction based on RSSI. But if the hunter can lock on to the hunted then it gives you some time to do the processing.
      Also instead of stopping the motor the plane should really glide back to safety because it will go and get stuck on a tree or fall somewhere unreachable.
      Also, if the locking feedback can be given to the iPhone screen like a missile lock sound it would be awesome feedback.

    26. Prashant Vaibhav on December 19, 2013

      I have a test rig which consists of just the pcb directly soldered to the debugger, and some LEDs connected in place of motor and coil. Using this I can program reasonably fast. Haven't investigated 8051 emulators, I'm sure my IDE includes one, but they are more trouble than they're worth. I have finished the basic framework and can quickly make and test small changes. With dogfight though the bigger problem to solve is how well it will work outdoors rather than lab. In lab it may detect within 0.5 sec and that's fine but outdoors, a paper plane will already fly past each other before they get a chance to detect. So we need to tune connection interval, rssi threshold etc, load the firmware to the prototype and then test with Shai. Rinse and repeat. That makes the whole process slow (but still fun!). Ok off to sleep. And Come on guys make the autonomous flight winnnnn :D its my fav.

    27. Asterix on December 19, 2013

      @Prashant, I understand every bit of it...No pun intended :)
      Would it be easier for you to have an software emulator built to iron out basic functionality and then push the code on the the prototype?

      Thanks for taking time to explain it though. Appreciated.

    28. Manfred Winter
      on December 19, 2013

      I just cannot understand the choice of Facebook for the Poll. I am proud to be no member of this silly and dangerous site. And now I am silenced?

    29. Prashant Vaibhav on December 19, 2013

      God typos... I meant 32 mhz cpu and 8 KB ram (4 kB available to user).

    30. Prashant Vaibhav on December 19, 2013

      @Asterix: all the software features in the stretch goals are possible, but some (like dogfight) need a lot of R&D to successfully realise. Most complicated is the firmware programming... It is very sloooww and difficult to debug because it runs in a 32 Mhz cou with 8 MB ram and have to compile and load every single change to the program. You cant even print some value becuase its too slow and connection drops. Pretty much have to meditate for 10 min before writing every line of code and make sure it works on first or second try ;)

    31. Asterix on December 19, 2013

      @Prashant, No, No... I wasn't quoting you. :). It was a question. A better way to put it is what kind of software enhancements can you present as stretch goals.

    32. SupperDog
      on December 19, 2013

      Why people love the Multiple Engines goal? I can't see any advantage of it.

    33. Prashant Vaibhav on December 19, 2013

      It was just a lighthearted remark to remind us that he still has to manufacture the rewards which will probably use up most of the money. I never said software features are impossible, where did you read that? :)

    34. Asterix on December 19, 2013

      @Prashant I do not think being able to scale the project is a stretch goal.
      A stretch goal is to add "meaningful" features to the product to make it better. I know hardware changes are impossible and I am reasonable person.
      But are you telling me software based enhancements are impossible?

    35. Justin
      on December 19, 2013

      Just read through the comments, just wow....

    36. Blindman2k on December 19, 2013

      Seriously, you haters are a bunch of apes. This is an awesome project that doesn't need stretch goals at all. Be appreciative of what you have got or go home. You won't be missed.

      Thankfully out of 12,000 backers there are not actually that many of you.

    37. Denis Surkov on December 19, 2013

      +1 to Robert Holbert
      Exactly what he said.

      This is indeed a slap in the face. We don't need a ridiculous stretch goals. Just a appreciation for community would be nice.
      Like for example, dogfights was a popular request from the beginning. I think we could have expected this to be already "stretched" when we reached $500k or earlier. (Not to mention, that it does not require additional hardware upgrades).

      to Nigel J
      oh, but, we do understand. I don't think anyone ask for gifs here, no one ask for free camera upgrade or something (I think we are capable to understand that the camera upgrade will cost a premium). What we do expect, is to have some things from the beginning. Like horizontal gamepad control. Wasn't the whole point of this was to be able to control plane with a phone? No? So why do we need some unbelievable stretch goals to get a basic controls?

    38. Missing avatar

      Adam Ososki on December 19, 2013

      I was an earlyish backer - I was very enthusiastic - loved the video etc - but when all the stretch goal talk started happening I expected it to be in place in time for a $500,000 stage one, and then maybe $750k and 1 mil. setting them so late and so high has taken away my excitement and i feel a bit betrayed. I also feel that the choices are pretty weak. I do wish you good luck with everything - but I too am pulling my pledge. Crowd sourcing only works if you keep the crowd happy.

    39. Rees Maxwell on December 19, 2013

      Wow. I am never shocked at reading a few negative comments on projects, but this many negative comments on a project which everyone loves and in which the developer has provided 7 updates over the last 3.5 weeks? It's not like this is a deadbeat dude. And he's taken the time to look over what it would really mean to create these new software and hardware features and add them to the project without charging any more to us backers, and then set some goals to reach them. I don't get why folks are so disappointed.

      Imagine it from a dev point of view: you spend a few years developing something and get it close enough that you just need some backers to finally make it happen. The internet goes bonkers over it and you suddenly have to contend with building and shipping a lot more of them, and as a gesture of kindness you open up the concept of stretch goals to backers and take a bunch of them and say you'll add in what gets voted up the highest, even though there can be a considerable higher cost to you...and now people are pissed at you. Sucks to be a dev.

      From the standpoint of being entirely PC, it'd have been nice to use some non-FB poling system, but if this project is ever going to get close to $2 million, he's gonna need all the publicity he can get, and liking on FB will get him plenty. If you're someone who doesn't like the evil empire of FB and choose to not be a part of that, then you miss out on some things. Just like anything else you choose to not be a part of, there is a cost. Not a big cost in this case, but a cost.

      Holy cow! Let's grab the pitchforks and get this mean guy Shai.

    40. Michael D. Kardzhilov on December 19, 2013

      +1 Daniel, Brian Levinsen and Noam David Smadja
      taking another look at the stretch goals i realise how much of a joke the 2m goal is, and how we should have had at least 3 stretch goals achieved for reaching 600k
      + software updates as stretch goals really....

    41. Bluebear on December 19, 2013

      I have no other option other than to cancel my pledge as I am not going to had this over to my nephew then for him to use is iPad mini outside to control this. I would have rather seen wifi more than other unrealistic stretch goals.
      Maybe if more backer were doing what I'm going to do and cancel my pledge then maybe the creator would sit up and listen to the backer community.

    42. Nigel J
      on December 19, 2013

      Whilst I agree that the two million dollar goal is probably unachievable, I feel that the greed that I see is mostly from the backers who feel that they have a right to expect to be given gifts. Unfortunately this seems to be a growing problem with Kickstarter. What the backers do not seem to realise is that it is likely that a significant proportion of the pledges is going towards the cost of the rewards and that consequently greatly increased numbers of pledges does not hugely increase the profit made by the creator.
      PS I am also someone that does not support Facebook and would hope that the creator would chooser a better option for the survey.

    43. Missing avatar

      Jordy Bosma on December 19, 2013

      If some new options will be add to the PowerUp 3.0 I don't mind to wait a month ore two more and also to pay a little bit more but then you need or new pledges ore just say that if you want a extra function you need to at some money and ask with the survey what extra options the person wants.

    44. Prashant Vaibhav on December 19, 2013

      @asterix: i think the 'stretch' goals for 250k and 500k are to produce and ship 6000 and 12000 powerups to the backers, instead of the 1400 he planned for 50k!

    45. Shai Goitein 3-time creator on December 19, 2013

      Dear Backers
      I was surprised how the PowerUp 3.0 has inspired you all and was blown away with the ideas and suggestions you made. As the creator I loved the idea that our backers and supporters can influence the scope of the stretch goals this is quite unique. I chose facebook since I found it to be the most effective method, I do apologize to those that do note have an account. As mentioned in the main comment page we have to deliver our core promise on time for both iOS and Android for all of our 12000 backers. The funding raised so far is planned just for that any additional projects simple or complex need additional funding and dev time.

    46. nikkolus on December 19, 2013

      my vote is 1 1 2 i do not have fb so this is my vote i hope it counts