I’ve returned from my trip to New York City, and what a trip it was! We had a great turnout at the American International Toy Fair that resulted in a lot exciting press. Check out our Facebook page to see some of the sites we were featured on, including Mashable, Popular Science and Gizmodo, as well as a behind the scenes look at an MSNBC piece on toy trends. We also had some backers come by to say hello, which is always my favorite part of these conventions!
2014 Toy Trends
Needless to say, it’s an exciting time for PowerUp right now, especially given the latest trends in retail. Following the two biggest toy conventions in the world – Nuremburg and NYC – several trends have arisen in the tech and toy industries that truly make PowerUp a bull’s-eye in today’s market. Here are some that have us super excited to introduce PowerUp 3.0 this summer:
1) STEAM (science, tech, engineering, art, math): Educational toys are have been on the rise for years, where kids can have fun while intuitively learning about arts and sciences. PowerUp’s trial-and-error approach to meshing origami and physics incorporates all the components of STEAM. We are happy to say that PowerUp 2.0 is already being utilized by teachers around the world, and we can’t wait to one day see PowerUp 3.0 make its way into classrooms!
2) “Retromania”: Parents fondly remember the toys of their youth, and it’s always rewarding to see your children enjoy these activities as much as you did. PowerUp brings paper airplanes back to the mainstream by introducing the age-old tradition to children who may be more captivated by smartphone apps than old school treasure maps.
3) DIY: Giving kids the opportunity to build and customize their own toys has been a growing market. PowerUp takes this to the next level, allowing kids to test endless paper airplane designs and not only decide which is their favorite, but which performs the best.
4) Remote-Controlled Vehicles: RC is ramping into high gear this year, and PowerUp 3.0 is joining the club. There’s a sub-trend here that we are also proud to be part of, which is utilizing Bluetooth technology to bring the RC trend to smartphones.
Thanks a Million!
I would also like to give a big thank you to Yaniv Tross and his incredible team at Tross Media. They were the minds behind our Kickstarter video, which did a wonderful job of introducing our product to the Kickstarter community, and also served as an excellent visual aid at the conventions this year. The video had an impressive retention rate and nearly one million views, which goes to show these guys really know what their doing when it comes to producing captivating product-related material. If you ever need a great creative team, you know where to find one!
Lastly, the BackerKit survey will be sent out soon, so anyone looking to ensure that you get the rewards you want – or to add to your rewards – please head there to update your information before the final product is ready. We were going to send this out in April, but want to give you all a little more time to fill it out.
You can find all PowerUp products there, as well as spare parts and additional paper designs. I will email the BackerKit survey out before our next update.