vBx’s idea is to make online dating what we call our 4 S's; Safer, Successful, Serious and Stress free by minimizing the illusions.
vBx’s idea is to make online dating what we call our 4 S's; Safer, Successful, Serious and Stress free by minimizing the illusions. Read more
About this project
vBx is a dating service that offers safety components to online daters. We also provide a secure platform to what we call our four S’s; Safer, Successful, Serious and Stress Free. For example, vBx provides video profiles and live streaming to ensure our customer’s know who they are interacting with. Our service provides what we call an “Amenities” drop-down option. This section will provide users with a one-stop-shop tool that will allow our singles and couples to access entertainment, weather conditions, restaurants, transportation, hotels, and any other needs to plan an outing. Everything is in the drop!
vBx’s idea is to make online dating what we call our 4 S's; Safer, Successful, Serious and Stress free by minimizing the illusions of pictures posted by daters online
According to Time Health loneliness kills. The subjective feeling of loneliness increases risk of death by 26%, Social isolation — or lacking social connection — and living alone were found to be even more devastating to a person's health than feeling lonely, respectively increasing mortality risk by 29% and 32%. As you can see loneliness has increased and solutions are high in demand . We increase a safer, serious, stress free solution to online dating for more success. We've done the work for you! vBx takes care of itself, and their customers needs and wants when seeking companionship.
Loneliness was meant for boredom, not for single people in a world full of people.
vBx is the solution, loneliness with us is the new illusion.
vBx’s Four S’s
vBx has identified the Four “S” goals;
“SAFETY” is our number one concern. Profile videos will be refreshed monthly to ensure “WHO YOU SEE IS WHO THEY ARE!“ This is what separates us from our competition.
“SUCCESS” of our service will be closely monitored through the feedback of customer satisfaction/non-satisfaction.
“SERIOUS” users won't hesitate to give a clear cut view of who they are. “WHAT THEY SEE IS WHAT THEY GET”.
As for “STRESS-FREE” with a variety of “Amenity” options, all accommodations when planning a date are right there for you. “EVERYTHING IS IN THE DROPS!“
Maintaining a safe and interactive online dating service.
Minimizing the illusion of online dating.
Achieve a 58% success rate of customer satisfaction
Becoming one of the top five video dating websites in North America
Market Analysis Summary
vBx has identified four distinct market segments. These include; identified by age, 18-35 year olds and 36-65 year olds, singles, couples and adult entertainment. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, vBx will target each group distinctly.
vBx is competing against four different styles of competitors; Instamour, Lively and Zeppel and Match. Although all of these three online dating sites offer video dating, vBx offers three other sections that these don’t. The first is our amenities section which offers the “one-stop-shop” to offer our customers a stress free style of dating. The second is our eBx section which offers adult entertainment and can only be accessed by our platinum users. Lastly, vBx offers a section for couples to interact and plan a couple’s date night.
vBx has segmented their market into two distinct segments. These segments are identified by their age. Demographic and assorted details include:
20-35 year olds:
Incomes of $35,000- $85,000.
53% have at least some college education.
23% have a graduate degree.
Enjoy spending time with friends.
Have friends but have difficulty in meeting interesting single people.
Would prefer not to meet people in bar environments, the typical place people of this age group meet others.
36-60 year olds:
Incomes of $55,000- $100,000.
65% of the people have a college degree.
41% have been married once.
As they grow older they have had increased difficulty finding others their age.
Have a tried a multitude of methods for meeting people, generally unsuccessful.
Take the position that it cannot hurt to try new methods of meeting people.
Target Market Segment Strategy
Recognizing that the two groups are quite distinct, vBx will adopt a different strategy for reaching each. The philosophy realizes that the younger age group is somewhat nervous in using a dating service. For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people. vBx must appear to be the “new wave”, it needs to give off the appearance as being a in thing to try, not some last resort for singles. Conversely, for the older crowd, it really matters less that this appears to be a hip option, this option must give off the impression that it is effective in finding someone's match and satisfying the needs and wants of our customers. Additionally, each group has different goals that they hope to get out of this service. The younger crowd is looking more for someone to spend time with, a short-term commitment type relationship. The mature crowd, is seeking more of a long-term companionship.
Strategy and Implementation Summary
vBx’s strategy will emphasise on its matchmaking system that is more predictive than other systems by analyzing a host of different variables to come up with the most likely candidate. In order to develop a stronger long-term relationship, the other variables must be taken into account, such as; the appearance and compatibility of two people. Video dating is the new wave of meeting a significant other.
As mentioned before, it is important that vBx markets itself distinctively to the four different market segments; identified by age, 18-35 year olds and 36-65 year olds, singles, couples and adult entertainment. For the younger segment the service must be viewed as the “new wave” choice. vBx will use advertisements to increase awareness of vBx’s offered services. These ads will give off the impression that they are not alone in a world full of people and that vBx is not a last standing option for singles, but more of an exciting and helpful service to link up with people reaching the same goals in finding companionship.
vBx’s sales strategy will be based on our Gold and Platinum packages that offer specific options to the paid users on our site. Through the Platinum package users will be able to access eBx; this adult entertainment area offers a variety of choices for our clients who wish to explore further. (see below for what each packages offers)
vBx will be purchasing the software from SkaDate, and we believe that the first few months of operation will be relatively slow. However, once we reach our goal of ten thousand users on our site we will be able to determine what our forecasting sales will look like. vBx will be monitoring the user’s joining our site on a daily basis and generating weekly charts to show our progress.
Web Plan Summary
vBx will be offered through Website access and free App purchase on Android and IOS platform. This will give our members the choice to use our service anytime, anywhere on the go, from the office or from their own home. vBx is at your leisure!
Website Marketing Strategy
vBx will be focusing on a few different methods for its website marketing strategy. One will be with flyers, the second will be on social network platforms, and lastly, word of mouth while vBx expands its business to singles and couples.
vBx will use SkaDate software to build and develop into a website and app format.
We are seeking $3000 to start up our company and change the statistics of loneliness
Risks and challenges
The online dating industry had been fairly stagnant, furthermore, people are considering dating services as an exciting option. Based on our research with the new turn of technology, individuals prefer to remaining in the comfort of their own space, in turn this has changed the dating scene. Industry experts believe that the online services served as a way of legitimizing the industry as a whole as an effective way of meeting quality people.
Competition and Buying Patterns
Online services: The competitors in this segment are Instamour, Lively, Zeppel and Match.
Newspaper-based personals: These competitors have a personal classified system where people write a little ad about themselves and/or who they are looking for and people respond accordingly.
Traditional matchmaker services: This would be vBx’s closest competitor, however they do not use a computer for the predictive choices. Questionnaires are filled out and the workers of the company then determine what matches to make.Learn about accountability on Kickstarter
Support this project
- (60 days)