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Stunning Design. Brilliant engineering 110Ib loading. Simple installation 5mins. Adjusts left and right. Useful in every room. Genius!

Now thats done... Lets have a good read below..
Now thats done... Lets have a good read below..
Simply genius...
Simply genius...

WOW... WE FINALLY MADE IT!

After two years of development, trial and error we are ready to bring the worlds best floating shelf to market. Back us and be the first to get your hands on something quite special at the genuine wholesale price. We think they belong in every home in the world.... starting with yours....

WHAT IS WHITECLOUD?

WhiteCloud is a floating shelf that is nothing short of revolutionary, stunning, simple effective design coupled with strength and versatility means that this is the king of all floating shelves. 

Installation is amazingly quick 5 minutes and its up and ready to use, incredible 110 lbs guaranteed loading capacity which has been tested to 150 lbs, with a horizontal adjustment feature exclusive to WhiteCloud subject to patent pending. 

Beautiful packaging...
Beautiful packaging...

WHY WE ARE HERE?

Pledges will enable us to place our first manufacturing order and cover the WhiteCloud patent costs. This will provide us with the means to protect our totally original and exceptional cantilever system.  

PATENT - IMPORTANT!

If you have watched the video you will notice that we don't show the cantilever system. Why? Well the long and the short of it is we are unable to show you. This breakthrough technology which is the engineering marvel behind our shelving system is what we need to legally protect. 

As well as guarding our idea patent protection is a crucial element in strengthening our position with negotiations that we are currently involved in with one of the largest home improvement companies in America.

VERSATILITY

WhiteCloud offers a beautifully integrated shelving solution to complement any living, kitchen, bedroom, bathroom, laundry and as such we are offering the shelf in single and multiple functional sets that will suit any environment. 

Versatility... we think so..
Versatility... we think so..

EXTRAORDINARY WEIGHT LOADING.                                                      

110 lbs guaranteed... 150lbs tested..
110 lbs guaranteed... 150lbs tested..

You mention 110 lbs on the video are you kidding?

Nope...not one bit, we are 110% SERIOUS. We had so much fun filming the loading of the shelf to reflect the weight capacity but to be honest we ran out of space on the shelf.

But how much is 110lbs you ask? Anyone seen the Lord of the rings?. Introducing Mr Frodo.. we could sit him on the shelf and all would be well. Still unsure maybe you have never met a hobbit. Okay... a newish LCD 32" television weighs about 28 lbs so essentially it will happily carry the weight of 4 x LCD 32" Tv's.  Still unsure?....my wife is 5 foot 2... she can sit on the shelf.... and hold my macbook pro... So yeah,.. we are claiming it as the strongest floating shelf around... without sacrificing aesthetics or functionality.... we reckon its the best floating shelf in the world! 

Everything but the kitchen sink..
Everything but the kitchen sink..

HORIZONTAL MOVEMENT

With the Whitcloud Shelving System as a feature you also have the ability to move the shelves from left to right. This provides flexibility in wall positioning. An original advantage exclusive to the WhiteCloud system.

INSPIRATION FOR MULTIPLE SHELVES

Floating Shelves - A canvas for your wall
Floating Shelves - A canvas for your wall

SIZES AND COLORS

There are 4 finishes in 3 lengths and 2 thicknesses. In the white finish we also have a TV depth of 10"(250mm) which will provide for Flat screen TV bases.

Two beautifully crafted wood grain or two superior paint finishes: 

4 superb finishes to choose from..
4 superb finishes to choose from..
3 lengths of - 28", 39" , 48" in either 1-1/4" or 2" thickness
3 lengths of - 28", 39" , 48" in either 1-1/4" or 2" thickness

SHIPPING

Kickstarter only - Making more than one pledge? Pay no more than US $20.00 for shipping no matter how many shelves you need. 

SUMMARY

We believe we have the best floating shelf system in the world by a country mile for 4 outstanding reasons:

  • Engineering excellence 
  • Ease of installation 
  • By far the greatest payload
  • Adjustable left and right 

THANK YOU!!

We are really proud of what we have achieved and we would like to thank everyone who has helped us get to this stage and we really cant wait to get this product to the world!

Risks and challenges Learn about accountability on Kickstarter

With all great things come challenges.

Carrying out large scale manufacturing and international fulfilment is no easy task, there are inherent risks and with them tough challenges. We have eliminated most of the risks and faced complex challenges head on and overcome them with our hard work and strong work ethic. We have detailed a few of the biggest challenges that we have encountered so far:

Selecting the strongest material without sacrificing aesthetics and function

Maintaining a high standard of quality workmanship at an acceptable cost

Selecting a range of colours and dimensions that will work in any living environment

Testing and refining the shelving and cantilever systems to surpass our set parameters and goals.

Finding the very best manufacturer to work to our incredibly high standards of quality

Overcoming fulfilment logistics

Negotiating manufacturing and fulfilment costs

Communication is a big part of our process. Our WhiteCloud promise is to keep all our backers informed and involved at all times.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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  • Pledge $45 or more
    You selected

    20 backers Limited (180 left of 200)

    Help us get on our way!.. WhiteCloud -White only - We will be offering just 200 of these bad boys at this kickstarter only special wholesale price.... Be one of the first to back us - Shelf dimensions : Length: 28 " (70cm) Depth: 8 " (20cm) Thickness: 1 1/4 " (3.2cm) - Add an additional $5.00 for the TV model which has a greater depth of 10" (26 cm) US Freight - $20.00 - (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
  • Pledge $49 or more
    You selected

    10 backers

    Grab a color of your choice!..beautifully crafted wood grain or superior paint finish second to none! Our smallest size available: Length: 28 " (70cm) Depth: 8 " (20cm) Thickness: 1 1/4 " (3.2cm) 28" L x 8" W x 1 1/4" H US Freight - $20.00 one-time cost no matter how many shelves are ordered - (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
  • Pledge $55 or more
    You selected

    6 backers

    Our mid range shelf with your choice of sublime wood grain or superior paint finish. Size available Length: 39 " (100cm) Depth: 8 " (20cm) Thickness: 1 1/4 " (3.2cm) US Freight - $20.00 one-time cost no matter how many shelves are ordered - (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
  • Pledge $59 or more
    You selected

    7 backers

    The longest shelf of the range. This shelf will compliment any living space! Natural wood grain or superior paint finish: Size available Length: 48 " (120cm) Depth: 8 " (20cm) Thickness: 1 1/4" (3.2cm) US Freight - $20.00 one-time cost no matter how many shelves are ordered- (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
  • Pledge $60 or more
    You selected

    1 backer

    Our thicker shelf in 2". 28" long with your choice of wood grain or superior paint finish. Size available Length: 28 " (70cm) Depth: 8 " (20cm) Thickness: 2 " (5 cm) US Freight - $20.00 one-time cost no matter how many shelves are ordered - (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
  • Pledge $69 or more
    You selected

    4 backers

    Our mid range length shelf in 2". Wood grain or superior paint finish! Size available Length: 39 " (100cm) Depth: 8 " (20cm) Thickness: 2 " (5cm) US Freight - $20.00 one-time cost no matter how many shelves are ordered - (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
  • Pledge $79 or more
    You selected

    7 backers

    The big Kahuna!.... This is our largest shelf available. Available in beautifully crafted wood grain or superior paint finish. Size available Length: 48 " (120cm) Depth: 8 " (20cm) Thickness: 2 " (5cm) US Freight - $20.00 one-time cost no matter how many shelves are ordered - (Pledges outside the U.S. please contact us before pledging to discuss shipping costs).

    Estimated delivery:
Funding period

- (30 days)