Stunning Design. Brilliant engineering 110Ib loading. Simple installation 5mins. Adjusts left and right. Useful in every room. Genius! Read more
This project's funding goal was not reached on January 5, 2013.
About this project
WOW... WE FINALLY MADE IT!
After two years of development, trial and error we are ready to bring the worlds best floating shelf to market. Back us and be the first to get your hands on something quite special at the genuine wholesale price. We think they belong in every home in the world.... starting with yours....
WHAT IS WHITECLOUD?
WhiteCloud is a floating shelf that is nothing short of revolutionary, stunning, simple effective design coupled with strength and versatility means that this is the king of all floating shelves.
Installation is amazingly quick 5 minutes and its up and ready to use, incredible 110 lbs guaranteed loading capacity which has been tested to 150 lbs, with a horizontal adjustment feature exclusive to WhiteCloud subject to patent pending.
WHY WE ARE HERE?
Pledges will enable us to place our first manufacturing order and cover the WhiteCloud patent costs. This will provide us with the means to protect our totally original and exceptional cantilever system.
PATENT - IMPORTANT!
If you have watched the video you will notice that we don't show the cantilever system. Why? Well the long and the short of it is we are unable to show you. This breakthrough technology which is the engineering marvel behind our shelving system is what we need to legally protect.
As well as guarding our idea patent protection is a crucial element in strengthening our position with negotiations that we are currently involved in with one of the largest home improvement companies in America.
WhiteCloud offers a beautifully integrated shelving solution to complement any living, kitchen, bedroom, bathroom, laundry and as such we are offering the shelf in single and multiple functional sets that will suit any environment.
EXTRAORDINARY WEIGHT LOADING.
You mention 110 lbs on the video are you kidding?
Nope...not one bit, we are 110% SERIOUS. We had so much fun filming the loading of the shelf to reflect the weight capacity but to be honest we ran out of space on the shelf.
But how much is 110lbs you ask? Anyone seen the Lord of the rings?. Introducing Mr Frodo.. we could sit him on the shelf and all would be well. Still unsure maybe you have never met a hobbit. Okay... a newish LCD 32" television weighs about 28 lbs so essentially it will happily carry the weight of 4 x LCD 32" Tv's. Still unsure?....my wife is 5 foot 2... she can sit on the shelf.... and hold my macbook pro... So yeah,.. we are claiming it as the strongest floating shelf around... without sacrificing aesthetics or functionality.... we reckon its the best floating shelf in the world!
With the Whitcloud Shelving System as a feature you also have the ability to move the shelves from left to right. This provides flexibility in wall positioning. An original advantage exclusive to the WhiteCloud system.
INSPIRATION FOR MULTIPLE SHELVES
SIZES AND COLORS
There are 4 finishes in 3 lengths and 2 thicknesses. In the white finish we also have a TV depth of 10"(250mm) which will provide for Flat screen TV bases.
Two beautifully crafted wood grain or two superior paint finishes:
Kickstarter only - Making more than one pledge? Pay no more than US $20.00 for shipping no matter how many shelves you need.
We believe we have the best floating shelf system in the world by a country mile for 4 outstanding reasons:
- Engineering excellence
- Ease of installation
- By far the greatest payload
- Adjustable left and right
We are really proud of what we have achieved and we would like to thank everyone who has helped us get to this stage and we really cant wait to get this product to the world!
Risks and challenges
With all great things come challenges.
Carrying out large scale manufacturing and international fulfilment is no easy task, there are inherent risks and with them tough challenges. We have eliminated most of the risks and faced complex challenges head on and overcome them with our hard work and strong work ethic. We have detailed a few of the biggest challenges that we have encountered so far:
Selecting the strongest material without sacrificing aesthetics and function
Maintaining a high standard of quality workmanship at an acceptable cost
Selecting a range of colours and dimensions that will work in any living environment
Testing and refining the shelving and cantilever systems to surpass our set parameters and goals.
Finding the very best manufacturer to work to our incredibly high standards of quality
Overcoming fulfilment logistics
Negotiating manufacturing and fulfilment costs
Communication is a big part of our process. Our WhiteCloud promise is to keep all our backers informed and involved at all times.
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)