Last Fall I created an Instagram account called @no_commercial_value where I explore ideas of, well, no commercial value.
I wanted a creative outlet for absurd ideas and bring my observations on consumer culture and speculations on the future to life as a quick sketch, with no plans to take any ideas further than where they were when they were originally posted.
I wanted a daily practice—a ritual that required little time commitment, but forced me to keep moving forward and adding to a body of work. By constraining my ideas to notecards and a pen, it forced me to keep the ideation fast and simple and stream-of-consciousness.
I wanted to make the case for absurd ideas being important. Any type of innovation hinges on having a good idea—and the best way to do that is to generate a lot of ideas. Quantity gives you more ideas to choose from, but it also forces lateral thinking, making your mind work all the way around a range of possibilities—not just going directly to the most obvious solution. Playing with absurd ideas keeps your ideation abilities nimble and prolific for when you need to use them in a practical way. And also, wild speculation is fun.
No Commercial Value, The Zine
The goal of this Kickstarter is to launch a series of zines based on my dailies at @no_commercial_value that will pull my favorite ideas and publish them quarterly in a zine format.
The first zine theme will be "Pizza" and will be published shortly after this Kickstarter ends. Subsequent zines will be printed every few months, on a roughly quarterly basis.
The length of each zine will vary, but generally they will be a number divisible by 4. They will usually be Risograph printed, but maybe not always. They will hopefully be solidly interesting, generally entertaining, and a little more absurd than funny.
No Commercial Value, The Rewards
• $10 will get you the first No Commercial Value zine, with no further commitment (cheapskate!)
• $40 will get you a years subscription to No Commercial Value (cheap!)
No Commercial Value, The Author
Craighton Berman is a designer, illustrator, educator and creator who loves bringing ideas to life for both clients and self-directed projects. His illustration work combines the concept exploration of design-thinking and the raw spontaneity of napkin-sketching. Craighton is also the founder & creative director of Manual, a home goods brand that creates products for slow living—all launched via Kickstarter. This project is based on the stream-of-consciousness drawings posted at @no_commercial_value.
What’s a “Quickstarter”?
A new format of lean Kickstarter project that cuts through the pretense and planning and is focused on executing simple ideas and having fun. Read the manifesto here.
Risks and challenges
I have run over 8 projects on Kickstarter, I have printed dozens of zines, and I really want to put this thing in your hands. Pledge with confidence, friends.Learn about accountability on Kickstarter
- (18 days)