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A quarterly zine of speculative absurdity for the near future
A quarterly zine of speculative absurdity for the near future
76 backers pledged $2,332 to help bring this project to life.

About

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Quickstarter: No Commercial Value Zine #1

$2,332

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Last Fall I created an Instagram account called @no_commercial_value where I explore ideas of, well, no commercial value. 

I wanted a creative outlet for absurd ideas and bring my observations on consumer culture and speculations on the future to life as a quick sketch, with no plans to take any ideas further than where they were when they were originally posted. 

I wanted a daily practice—a ritual that required little time commitment, but forced me to keep moving forward and adding to a body of work. By constraining my ideas to notecards and a pen, it forced me to keep the ideation fast and simple and stream-of-consciousness. 

I wanted to make the case for absurd ideas being important. Any type of innovation hinges on having a good idea—and the best way to do that is to generate a lot of ideas. Quantity gives you more ideas to choose from, but it also forces lateral thinking, making your mind work all the way around a range of possibilities—not just going directly to the most obvious solution. Playing with absurd ideas keeps your ideation abilities nimble and prolific for when you need to use them in a practical way. And also, wild speculation is fun.

No Commercial Value, The Zine

The goal of this Kickstarter is to launch a series of zines based on my dailies at @no_commercial_value that will pull my favorite ideas and publish them quarterly in a zine format.

The first zine theme will be "Pizza" and will be published shortly after this Kickstarter ends. Subsequent zines will be printed every few months, on a roughly quarterly basis. 

The length of each zine will vary, but generally they will be a number divisible by 4. They will usually be Risograph printed, but maybe not always. They will hopefully be solidly interesting, generally entertaining, and a little more absurd than funny.

No Commercial Value, The Rewards

• $10 will get you the first No Commercial Value zine, with no further commitment (cheapskate!)

• $40 will get you a years subscription to No Commercial Value (cheap!)

No Commercial Value, The Author

Craighton Berman is a designer, illustrator, educator and creator who loves bringing ideas to life for both clients and self-directed projects. His illustration work combines the concept exploration of design-thinking and the raw spontaneity of napkin-sketching. Craighton is also the founder & creative director of Manual, a home goods brand that creates products for slow living—all launched via Kickstarter. This project is based on the stream-of-consciousness drawings posted at @no_commercial_value.

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What’s a “Quickstarter”?

A new format of lean Kickstarter project that cuts through the pretense and planning and is focused on executing simple ideas and having fun. Read the manifesto here.

Risks and challenges

I have run over 8 projects on Kickstarter, I have printed dozens of zines, and I really want to put this thing in your hands. Pledge with confidence, friends.

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  1. Select this reward

    Pledge $10 or more About $10

    First publication

    Issue #1: Pizza

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    30 backers
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  2. Select this reward

    Pledge $40 or more About $40

    Annual Subscription

    Issue #1: Pizza
    Issue #2-4: TBA

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    Estimated delivery
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    41 backers
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    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (18 days)