The English Breakfast Handbook
The English Breakfast Handbook
The English Breakfast Society presents an illustrated guide to the English breakfast, covering its ingredients, history and heritage.
The English Breakfast Society presents an illustrated guide to the English breakfast, covering its ingredients, history and heritage. Read more
The English Breakfast Handbook is the definitive guide to the traditional English breakfast, written by the English Breakfast Society.
The English Breakfast Handbook is our attempt to create a beautifully designed and illustrated book that pays homage to a much loved and very old English (Anglo-Saxon) tradition.
The primary goal of this project is to create the most wonderful English breakfast artwork, visually documenting a grand old tradition using beautiful illustrations.
We will be spending most of the money raised on working with 99designs illustrators to produce different kinds of English breakfast artwork, drawings and diagrams for the guidebook, we want to it be a visual feast.
The guidebook will be gloriously illustrated with highly original artwork, some of which we will make freely available for the public and journalists use and some of which we will distribute as a series of limited edition prints to Kickstarter reward recipients and as pledge bonuses.
The great thing about using 99designs to source great design and illustrations is that we can involve the backers of this campaign in the design contests to produce the various kinds of artwork we need. The 99designs platform allows for community participation, voting and commenting, so that everyone can take part in the creative process.
The secondary goal of this project will be to create a comprehensive guide to the traditional English breakfast, covering its key ingredients, cuts of meat, recipes, preparation and serving suggestions, providing the reader with a clear roadmap for creating authentic breakfast feasts.
We also wish to tell the story of the traditional English breakfast in all its glory, from the days of the gentry and their magnificent English breakfast feasts, through to the Victorians who raised the English breakfast into an artform and perfected the art of taking breakfast the English way.
Help us create and publish a wonderful piece of literature which will pay homage to an icon of Englishness, preserving the history and heritage of the traditional English breakfast for future generations. Right now no book like this exists and we think it should.
Risks and challenges
Our biggest challenge is artwork, whilst we have approximately half of the books written content already written, we lack quality artwork to really make into something special.
The internet, stock image sites and image banks are cluttered with bad and generic pictures of the full English breakfast, so we will have to create our own artwork and use clever design if we are to make our handbook something special. There are three ways we plan to go about this:
1) Hand Drawn Illustrations: We will be commissioning pieces of hand drawn artwork on 99Designs.com from multiple illustrators and holding a design contest there and attracting decent talent, hopefully by having a decent prize to offer. We plan to be transparent with this contest and will regularly let our backers can vote on their favorite designers at key stages in the process.
2) Food photography : There are some amazing food photographers out there and we want to commission some beautiful and creative photographs of the English breakfast in all its glory. We have begun discussions with some of London's leading food photographers and are optimistic sourcing fresh photography will not be difficult.
3) Design Director: As part of our day jobs we deliver brands for tech companies and happily one of our design directors, a deeply experienced brand and design professional has agreed to oversee the project and direct the overall design process to ensure we deliver a polished book.
Publishing & Fulfillment : As this is the first book we will have published, making us complete rank amateurs, we are teaming up with a company called Blurb (www.blurb.co.uk) to help us publish and deliver our book to our backers. Blurb offer professional design and editorial services and will help us to make sure that our book looks amazing, is beautifully printed on high quality paper and they will also take care of fulfillment.
We think the biggest problem will be artwork, finding the right illustrator, the right photographer and commissioning the artwork, the more money we have to spend on 99designs contests, the more talented designers we will attract to our projects.
We want to get the look and feel of the book right, with uniquely English design features and some incredible photography and artwork, but good artwork and good design is expensive, hence this fundraiser.
The overall design quality of the book will ultimately depend on funding levels, the more money we raise, the more money we will have to spend on 99designs commissioning artwork and getting it professionally put together.
We have calculated that the minimum amount of money needed to deliver a decent book and this is reflected in our funding level request, but we hope to raise slightly more so that we can pay for great creative work, sourced from talented designers.Learn about accountability on Kickstarter
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