****************please check updates for more inside info! *****************
Thank you for taking the time to watch our short film. We hope it’s given you a little glimpse of behind the scenes at Fellow Dreamers. The label was created by me, Jemilla Robertson (I’m a little camera shy). Stepping away from the fast fashion model I wanted to create a positive luxury brand with good values, ethically produced, and to really feel engaged with the entire production experience. Every single piece in this range has been carefully considered, our fabrics carefully chosen, each stitch of embroidery selected and our shapes adjusted for comfort. All of our pieces are beautifully hand finished with details such as French seams and hand crochet edging. It’s been over two years of hard work, trial and error, relationship forming, and trips back and forth to India to get to this crucial point, where we are proud to release our designs, hopes and dreams to the wider world. For kickstarter we are offering you the opportunity to purchase our designs at special pre launch prices which are 20-40% below the final retail price. Should we reach our target your pledge will go towards the following.
- Purchase of bulk fabric and meeting minimum dyeing and printing requirements
- First production of rewards
- London trade show in early 2015 to meet potential clients and market the Fellow Dreamers brand
- Photoshoot and look book for web and physical brochure
- Packaging, labels and tags for clothing
Should we go beyond our initial target this would be amazing and we would be able to consider the following Future design development and expansion of our range,
- We would now be grateful for your support on this mission. In return for your help we have put together some wonderful rewards, including some of the collection itself which we are offering here at 20%-40% below the final retail price. Please scroll down the page and take a look ! If you like what we are doing, and we sincerely hope you do, please share this project amongst your friends and family in any way you can. We need to meet our target in order to move forward: if we can reach beyond that the impact and opportunities for all involved will become so much greater. Thankyou x
The Day Dreamer Organic tote is no ordinary tote bag, but made from a mid weight 100% soft organic cotton, and hand screen printed In India in conjunction with sustainable pioneers Aura Herbal, using a combination of herb, plants and mineral based dyes. Your purchase of the Fellow Dreamers tote will also enable some of the ladies at the workshop to develop their basic sewing skills and in turn increase their earning potential.
Why not rest your pretty head on a super soft organic cotton pillowcase? Sleep well with 100% organic cotton, hand screen-printed with herbal and plant based dyes at Aura Herbal in India. Available in sets of two: choose from either the grey and coral Bluebird print or the soft grey Unity print. Again, your purchase here will assist in the development of basic sewing skills for women at the workshop.
Why organic? We are dedicated to supporting the farming of organic cotton wherever possible in our design. All of our current range of organic cottons is GOTs certified, which is the highest standard of certification of cotton farming available. You can find out more about the plight of Indian cotton farmers and the problems of GM cotton here. http://www.soilassociation.org/http://www.theguardian.com/global-development/gallery/2014/may/05/india-cotton-suicides-farmer-deaths-gm-seeds
Sleep well in these 100% organic cotton sets, hand screen-printed in India at Aura Herbal using a combination of plant, mineral and herbal plant dyes. Easy, comfortable relaxed fit. Sizes 8-16 UK available = size 4 -12 US choose between the Classic stripe or the Bluebird print
NEW REWARD 5 Available !
▲ under the pyramids ▲ creates portable magick entirely handmade in Paris. Crystals & Runes, Talismans, Amulets & other magic-infused Treasures.
We have collaborated with the talented Jewellery designer Mathyld from Under the Pyramids to bring you this very special reward. Mathyld will create a beautiful bespoke Talisman necklace for each backer. The original Glass Vial dating from the 1930s will be custom filled for you with either Crystals known for their healing powers or an even more unusual choice is the butterfly wing (no butterfly's are harmed in this process and the wings have been found on the floor, Inanimate). The vintage glass vial is sealed securely with a tiny cork stopper and hangs on a delicate sterling silver chain . Mathyld only use's the purest materials: recycled sterling silver and pure, handpicked crystals. The necklace will be beautifully presented in a gift box and then Placed in a hand embroidered fabric pouch . Im afraid we haven't a picture of the pouch as this is a newly created stretch goal award. You may choose to have the pouch made in either Organic cotton or Silk crepe de Chine and if you have a special embroidery request let us know as we maybe able to help. I suggest hand embroidered Initials for a beautiful gift? Christmas perhaps? You will also receive the organic lavender pouch and a handwritten thank you note on a Fellow Dreamers postcard with this reward selection.
( please see our update number 13 for a list of stones /crystals available and to learn more about their properties )
The Hopeless Romantic Playsuit, in soft organic cotton, is available in a choice of three colours; peach/soft coral, pebble grey and pale blue, all formed from organic plant and herbal based dyes. A really versatile piece, with cute little tassels on tie up shoulder straps and featuring the beautiful and intricate white-work hand embroidery of the workshop: sleep or lounge around the house in it, or layer it up as above. Sizes 8-16 UK available = size 4 -12 US.
The Sweet Juliette playsuit, named after our model in the film, who really is a sweet heart! Another beautiful 100% organic cotton playsuit, hand screen-printed with a simple stripe using plant and herbal based dyes. This piece features a really intricate embroidery design and involves an advanced embroidery technique for the cutwork effect that only a few of the most advanced embroideries can currently achieve. Please note the lace trim and neck and hem may change slightly depending on availability. Sizes 8-16 UK available = size 4 -12 US.
NEW REWARD !
we have had so many people asking about the lingerie pieces that feature in our film that we decided to introduce them as a reward option for backers.
These feature a beautiful hand embroidered trailing flower design. So pretty and vintage looking . The bust is self lined with silk crepe de chine , the shoulder straps are adjustable with sliders. The back is elasticated at the back between the shoulders straps for easy fit. To dress /undress simply tie/untie at front as desired.
Fit, This style is to be considered a Bralette rather than a true supportive bra, although some light support is given. Although we would love to offer more in the future we are offering three sizes to start
Size 1 = AA-A cup Size 2 =B-C cup size 3 = C-D cup
The under bust band can be quite flexible and due to the nature of the elasticated back and tie front its easy for you to adapt as per your wearing requirements. You can specify this measurement requirement should we be fully funded.
The French knicker is a relaxed fit with matching Daisy chain hand embroidered Motif. Finished off with a hand crochet edging and bow at centre front.
Size 1 = 8-10 size 2 = 12 size 3 =14-16
Please note the above picture and below picture both feature the Size 2 cup Bralette on different models with smaller and fuller bust and show how the style can be adapted to suit according to your figure.
Choose from 5 colours , please see silk colour palette further down the page.
The Truly Scrumptious Playsuit, made with 100% luxurious silk crepe de chine, a mid-weight silk with a hint of transparency. Vintage-inspired, pretty worn alone or layered up. Features a floral hand-embroidered motif at both front and back of neckline, as well as continuous embroidery around the leg hem. Finished at edges with a delicate hand crochet stitch. Choose from 5 colours; Vintage Peach, Pale Lavender, Soft Pebble Grey , Pale Mint, and Rust. Sizes 8-16 UK available = size 4 -12 US.
The Cute As a Button Playsuit, a pretty, vintage-inspired design with self covered button and loop details, and embroidery around placket and leg hem. Finished at edges with a delicate hand crochet, so pretty! Made with 100% luxurious silk crepe de chine, available in a choice of 5 colours; Vintage Peach, Pale Lavender, Soft Pebble Grey , Pale Mint, and Rust. Sizes 8-16 UK available = size 4 -12 US.
This Vivienne Playsuit design features a vintage, kimono-inspired print, which was created some time ago on a design adventure to Bali working with Batik artists! Since then I have revised it and made it into a working repeat. 100% silk crepe de chine, digitally printed in a process which creates little waste and uses little water in comparison to more frequently used rotary printing in the fashion industry. Available in a choice of two colours; Soft Blush as in the above picture, and Soft Slate as in the below example, both set off by the gorgeous hand embroidery of the workshop in India. You can see the below version being made in our film. This style has a low, drawstring waist, is easy to wear and looks great with faded denim, all finished off beautifully with hand crochet detailing at edges. Sizes 8-16 UK available = size 4 -12 US.
The Hang Loose Camisole, an easy, laid-back piece with a loose, relaxed fit and slightly fluted shape with a softly dipped hem at back. Embroidery motif at front and back neck, finished with hand crochet detail at edges. Choose from 5 colours; Vintage Peach, Pale Lavender, Soft Pebble Grey , Pale Mint, and Rust. Sizes 8-16 UK available = size 4 -12 US.
A last minute addition to our campaign ,The Dream catcher Playsuit was originally designed as part of a special bridal range however we have decided its just too lovely not to share with you here.
The Embroidery on this style is truly exquisite with a really detailed placket design and tiny scattered flowers through out the rest of the body. The low waist on this style also makes it a really easy piece to layer. Check update 12 for a picture of Alaine wearing this style with shorts. 100% silk crepe de chine available in a choice of 5 colours as shown in colour chart below.
The Hang Loose Top and Vivienne Loose Fit tapered trouser/lounge pant, a ready-to-wear combination and a very special Kickstarter price. Easy daytime look or dress it for night: failing that just sleep in complete luxury with the awareness that your purchase has just made the world a little better! The loose fit trousers are 100% crepe-de-chine, digital printed a process which creates little waste and uses little water in comparison to more frequently used rotary printing in the fashion industry. The top is available in a selection of 5 colours, the trousers in Pale Slate as shown here, or Pale Blush. Sizes 8-16 UK available = size 4 -12 US.
Be among the very first to get hold of one of these beauties, with stunning hand embroidery at the pockets and neckline, made from 100% crepe-de-chine. Really gorgeous in this rust colour but you can choose from the full palette: please bear in mind the paler colours will have more transparency. Available Sizes 8-16 UK = size 4 -12 US.
The kimono robe lounge set , layer up this beautiful cut silk crepe de chine Vivienne print Kimono over the pretty hand embroidered hang loose camisole with this reward set. Choose from pale Blush ( as shown above )or slate (ref Vivienne printed trouser for the kimono robe and 5 colours for the camisole.
We are really excited to be able to offer you two reward options in collaboration with the Darjeeling Limited Supper Club! The Lucknowi LUNCH Feast. Can’t join us in India? Then let the flavours of India come to you. Join me, Fellow Dreamers founder, and 5 of your best friends for a Sunday lunch feast, all cooked up by Asma of the Darjeeling Supper Club and served at her Central London home. The reward includes three delicious courses and light refreshments. Dates are flexible and to be discussed.
The Lucknowi Christmas Dinner Supper Club. An exceptional reward for a group of 10 friends or colleagues wishing to celebrate an alternative Christmas together. Asma and her team of helpers will cook up a feast worthy of royalty. Includes three courses, party celebratory drinks and nibbles all with a distinct Lucknowi flavour. Dates between 9-19th December served at Asma's Central London home. Read more about Asma and her wonderful Supper Club, and super reviews, here darjeeling-express.com
Lux up your wardrobe and feel good about it! Acquire a piece of every style in our silk range, including the Idealist Playsuit, the Hang Loose Top, the Vivienne Printed Playsuit, the Vivienne Loose Fit Tapered Trouser, the Cute As a Button Playsuit, the Truly Scrumptious Playsuit and the Vivienne Printed Robe. With 5 plain colours and 2 print colours to choose from, enjoy the process of choosing your perfect selection! Available Sizes 8-16 UK = size 4 -12 US.
UK based size guide.
Please note that the Vivienne tapered trouser and the Idealist playsuit both have an outside leg measurement of around 103cm from low waist point and are a good length for 5'5 -5'8 ft height if you require them shortening or lengthening please let is know in the final survey which you will receive shortly after the end of the campaign.
Incredible India! 3 day tour of Lucknow and stay in the 5 star Taj hotel (flights not included and date to be discussed). Our design roots are firmly planted in Europe but the pieces we create truly come to life in India.
For this pledge we will be ever thankful: come and meet the wonderful team at the workshop, learn about the traditional embroidery process from design to block making, right through to the stitching process. We will take you around the ancient markets in the oldest and most chaotic part of town. Ride on cycle rickshaws and auto rickshaws, visit the impressive local temples and old imperial buildings. Enjoy the delicious local cuisine, and street food for the brave!
In advance of the trip let’s design something unique for you so we can see it coming to life while you’re in India. Lucknow is a bit off the well trodden tourist routes, so you are sure to get quite a unique experience - one for the adventurous and inquisitive!
Almost the entire team in India - still missing a few ! So many stories, happy and sad, could be shared from these women and I feel as though on my last trip I was able to get to know them all a little better. Arsh and Pragya, to the left of the picture, do the important management of the team and work load: we are in day to day communication. The little girl second from right is a visiting 10 year old niece of one of the ladies.
Thanks to all of our friends who have also helped to make this campaign possible special credits go to
Vivienne Mok - Photography
Emma Davis - Filming
Lee Childs - sound
Juliette, Mirijam and Romy - Models
Matt Rigsby Smith - Press release edit
Andy West - general fixer, all round helper and tea maker
Penny ,Pragya, Arsh and all of team India
Risks and challenges
We have been working closely with our producers in India for the past two years and this is an adventure we are very much part of together, I have every faith in them been able to produce the garments with in the time allocated.
Outside issues that could possibly cause a delay are fabrics, with a market for cottons and silks that is very similar to the gold markets prices can rise and fall day by day. This can become problematic with purchase and availability. We have the cottons already in house and have factors some time for the silks into our plan , should there be any delay we will be sure to keep our backers informed.
Should we far surpass are funding target at be inundated with orders (this would be very exciting!) we would need to devise a time line structure for order completion as every piece is hand made and not produced we need to factor this all in. We will be sure to keep our backers informed.
- (30 days)