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Re-inventing Pre-Schoolers favorite toy- say hi to BoxiToyz! project video thumbnail
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CA$ 397 pledged of CA$ 18,999 goal
backers
By Ally Monk
CA$ 397 pledged of CA$ 18,999 goal
backers

About this project

Our packaging design
Our packaging design

BoxiToyz was born from a group of young parents asking a simple question:

"Why do we spend all this money on gifts for our kids, when all they want to do is play with the box? Why don't we just get them a cool box?"

...and what do you know? One of us went and did a silly thing - - - - and started to imagine a company that provided just that: www.boxitoyz.com

Some call them the 'anti-iPad' - some just call them awesome!

Prototype - real version will be Blue
Prototype - real version will be Blue
    

So now we have designs that not only look great, are designed and manufactured in Canada; but stand up to a preschooler running around in them (which frankly surprised us - they won't last a lifetime - but long enough to stimulate imagination in kids AND parents!) 

With each design, we also incorporate 'Imagination Booster Cards' - which allows parents and children to play a great little game - inspiring new elements for their imaginary adventure - so whether they are flying a plane to visit Grandma - or scouting out new teddies over the plains of Africa - you can both enjoy unexpected twists and turns in your imaginary world....

Imagination Booster Cards
Imagination Booster Cards

 -  We also have a website, facebook page (100 likes within 28hrs of launching), branding agreed upon (phew!), and two products designed and ready to go into production. 

We just need to pay for the printing plates so we can start printing onto cardboard sheets, have the sheets folded into packaging boxes - and voila! - We'll be able to ship and realize our dream of launching BoxiToyz to the world! 

Want to be a pilot? No problem!
Want to be a pilot? No problem!

The company founders have a background in product development, sales, marketing and business strategy. What they don't have is the cash sitting in an account unloved and unwanted - that is the last step towards being ready to produce the designs that we have already successfully manufactured (samples), and tested on pre-schoolers (who went nuts over them by the way!)

Did you know that...

One in seven parents actually report that their children played longer with Christmas present packaging than the actual toy, with almost twice as many parents saying their children preferred playing with boxes than gadgets? 

source:Ribena Plus Play Report: The Role of Toys in Play

Last of all...

Thanks for looking at our project! - we don't know if after all this work we'll get the funding needed - but I can tell you that it's been an adventure getting this far! If you believe in our vision of encouraging imagination in pre-schoolers, using an environmentally <super> friendly product to do it - and love the retro look / design of our BoxiToyz - please either pledge a little cash to make it happen - or pre-order a limited edition Air-Wa-Plane today!

thanks so much - 

Ally, Jamie, Stephanie, & Kirstin.

Risks and challenges

We have met and agreed terms with a very established printer in Montreal, who prints on cardboard that is 100% recyclable and made with recycled material (around 75%).
They love our project and are ready to go when we are. It took 6 months to find the right company that could print on very large sheets of cardboard (we have v little waste when producing the BoxiToyz - the downside being we need pretty large machines)

Challenges to over come will be to expand the number of products available, and pay for the printing plates for each new product.
We aim to invest all profits into new product design / marketing.
We have many designs waiting in the wings, but with KickStarter support from backers, we want to work as a group to decide which ones we release next.
We already have finished designs for a Train, as you can see in the images above...

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Support this project

  1. Select this reward

    Pledge CA$ 1 or more About $0.97

    For a donation of $1 we'll list you as a kickstarter backer on our website and link to your website of choice

    (no adult related material / offensive web sites - we have the right to refuse any website you suggest based on our tastes - we're sure you'll be sensible - right?) ...

    so when we're famous and millions of people check us out online - you'll be right there with us (!) Thanks for helping us spread a little imagination around!

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    3 backers
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  2. Select this reward

    Pledge CA$ 35 or more About $34

    For just $35 (including shipping to anywhere in Canada) - You get ONE limited edition RED BoxiToyz Air-Wa-Plane, and the Imagination Booster Cards game!

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    Ships to Anywhere in the world
    Limited 3 backers
    CA$
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  3. Select this reward

    Pledge CA$ 50 or more About $49

    For pledges of $50 (including shipping to anywhere in Canada), You get TWO limited edition RED BoxiToyz Air-Wa-Plane's, both include the Imagination Booster Cards game

    PLUS you will be part of the next design team, able to submit ideas for the next product we release, (after the Train we have designed already awaiting in the wings found on our website),

    PLUS the founder and President will personally call you to discuss your idea.

    PLUS we'll list you as a kickstarter backer on our website and link to your website of choice (no adult related material / offensive web sites - we have the right to refuse any website you suggest based on our tastes - we're sure you'll be sensible - right?) so when we're famous and millions of people check us out online - you'll be right there with us (!)

    PLUS, you'll be notified as soon as we are ready to launch each new product - ahead of anyone else!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    CA$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (35 days)