Hi there, I'm Ruti Machnai, also known by my artist name- RutiCelli.
"Manifestation" is my 3rd solo album after producing and publishing a Jazz Album- "Nocturnal Miniatures" and a Dance Album- "It's Just a Little Dream". My new Album is primarily in the Trip-hop/ chill-out genre and brings a blend of electronic musical elements as well as sensual vocals & cello playing into a unique musical soundscape.
"Sensual lounge" is not an actual genre but its the closest definition i can give to my music. When i rebranded 4 years ago i wanted to give my fans an idea of what was unique about my music, which is very chill and yet has a little taste of sensuality. In this case the "sensuality" is more related to the heart- the ability to be feel with a heightened awareness. All the vulnerable topics that come up in my life, which i find interesting and necessary for my growth are all expressed in my music.
"Manifestations" is a Trip Hop album made up by songs that are so far coming together quite spontaneously. You will find brand new tracks along with others that were never released.
Most of the lyrics and music in this album is written, produced, played & sung by me... To put this album together I'm teaming up again with Engineer/ Producer Oszy Cramona, with whom i produced my last album "Its Just a Little Dream".
I will be joined by two international collaborators- Frank Stroodbandt from Belgium and MellowChang from Finland on 2 of the songs. For the mastering phase i'll have the pleasure to work with Progressive Rock producer Dave Kerzner, with whom I've performed in the past. Dave is one of my all time favorite artists.
As far as the lyrics in "Manifestations"- I've been very much inspired to write about all types of human phenomenas. I've been fascinated with meditation and studying Tibetan Buddhism since my early 20's therefor my writing reflects some of my inner most thoughts and wonders through my contemplations.
I'm a classically trained cellist who one day decided to experiment with adding vocals into my compositions. in the earlier stages of my experiments with producing and programming music i felt excited trying new things. Everything was about being spontaneous, non ambitious and having fun!! So I started recording myself singing and it felt really good. Whenever friends listened to my vocal recordings they often said i have a very unique sound and that inspired me to take vocal lessons from some of Miami's best coaches as well as being completely open to the training with my own engineer who worked with a lot of vocalists and constantly pushed me to execute my best on each recording.
This is my first kick starter campaign. As my fan base is growing i feel that this is the right thing to do right now, embracing a format that will allow me to even better connect with everyone. Thanks to social media i have gained many new fans that are now friends. Some of you are reading this now! It is thanks to you guys that i gained more confidence to expose more of my personal and artistic vulnerabilities. I have had some wonderful interactions with my fans, which gave me the strength to carry on with all my experiments. And this medium of crowd funding is even more intimate than posting videos or talking about something. It give everyone an opportunity to get involved in this project! I'm very excited about this opportunity and can't wait to hear what you guys think and feel about this!
Please take a look at the rewards in this campaign. Each one of them offers better value than you would normally get outside of Kickstarter. Besides exclusive extras which are only available through backing this project, EVERY reward tier includes downloads of the music in both mp3 and high quality FLAC formats (downloadable content varies per tier). The rewards are mainly about the music and my world. The primary focus of the rewards is of course on the album "Manifestations" itself in its various versions for download or on disc. In addition to the physical and download products some rewards offer direct interaction with me. You’ll get to know me better and enjoy being part of the team that will make this intricate production a reality from A to Z. Whether you choose a reward that offers virtual house concert, a cutting edge 2018 calendar shot by award winning photographer Roberto Ojeda (photo attached), a one on one Skype call with me or a custom cello song made just for you - it'll become a more personal experience being part of the creation of this album.
Where would the funds go?
Making an album is not just a creative process, it also require some real expenses. I made a little list here which i’m very happy to share with you. This is how i calculated $11,000 as my financial goal for this album.
I'll be hiring-
1. A mixing engineer ($6000-$7000 roughly for 10 tracks. Based on past experience we'll need about 6-7 sessions per song and this album will have 10 songs. Each 4 hours session costs $100)
2. A mastering engineer ($500- approx.)
3. A graphic designer for the album cover ($500 approx.)
4. A manufacturing house for the CDs production ($500-$1000 approx. depending on the album cover. )
5. To give this album the quality sound it deserves I’ll be updating some of the current software in my studio where we’ll be recording/ mixing everything. I’ll be investing in a bunch of new plugins: ($200-$400), New hardware such as my new Apogee interface and a new summing mixer ($1000 approx. )
6. Besides all the CD expenses we’re going to have to spend money to produce some of the physical rewards, for example: the shooting and editing of my 2018 calendar. That can get up to $1000: Hiring a photographer, a stylist, a makeup artist, renting garments, paying to shoot on location etc.
7. Other than that I’ll have expenses around the campaign like: all shipping of the physical rewards, Video editing ($300) and a %10 Kickstarter commission of the reached goal.
And finally, I want to thank you for taking the time to read, watch and listen to my story. If you also choose to back the project I am truly grateful for your contribution. If you want to find out more about me and my music projects please check out my links and resources.
Thanks again for reading and for being interested in my work
Risks and challenges
Fortunately, an ambitious project such as this Sensual Lounge album production, is something that I have done before and have resources and experience to overcome challenges if they are to arise. Between favors from friends in the industry to operating my own project studio in Miami I have developed a unique network and range of tools to help me achieve my artistic visions. The conviction behind this album is evident in the music you can already hear. I've funded the project so far all on my own taking risks I know are worth it! This album is something I am driven to do in all of its incarnations because I have been preparing for this moment for months and it must come out no matter what it takes!
Realistically there is always a risk that an album will not be finished on time and especially with regard to the turn around from manufacturing houses. While everything at this point is looking on schedule as planned for a Fall 2017 release of the album and extras, anything can happen and delays (however unlikely) are possible. Still, my backers will receive the album before anyone else and have access to the digital downloads even before the physical discs are in their hands. I will give frequent updates on the progress and status of the album so that backers can know when to expect to receive it. We're doing this together and I am confident that we will not only reach all of the goals set forth in this campaign but that we will have a great time reachingLearn about accountability on Kickstarter
- (40 days)