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Intelligent, creative play from A Girl for All Time®, celebrating today's girls by creating a world of imaginative, beautifully designed toys and books for a lifetime of adventure.
Intelligent, creative play from A Girl for All Time®, celebrating today's girls by creating a world of imaginative, beautifully designed toys and books for a lifetime of adventure.
160 backers pledged £20,551 to help bring this project to life.

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Your Modern Girl: Intelligent dolls for today's girl

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As Seen In
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When my daughter was 8 years old, I would walk through a majority of toy-stores in despair, looking for toys for her that were engaging, feminine, and celebrated girls' potential. Where were the creative toys that promoted intelligent play for girls? Why did all the 'smart' toys seem to be so boy–oriented? 

My name is Frances Cain and these were the questions I asked myself while searching for something unique and amazing for my daughter to play with and learn from. I found plenty of 'girls' toys - lots of pink, and plenty of plastic – but very few toys that told our girls that they were smart, strong and could achieve anything they put their minds to.  

After all, our girls are so much more than play lipstick and pretend ironing boards, and their toys should be, too.

 A Unique Concept

Your Modern Girl™ is a unique collection of contemporary dolls whose characters are warm, funny, diverse and smart - and refuse to fit into any stereotypes. Your Modern Girl™ range of dolls come from every walk of life and from different socio-economic, family and ethnic backgrounds ... In other words, they are just like today’s girls.

We want to create a new range of dolls that reflect the joy and freedom that come from being a young girl, with endless opportunities ahead of her, knowing that her choices are limited only by her imagination and determination.

I have loved history and historical fiction since I was little, but when I was younger I always wondered where were the stories that told us about women, their lives and their accomplishments.  

The sad fact is that there is relatively little written about women or their contributions throughout history -  definitely NOT the kind of history lesson I want my daughter (or son!) learning.  

So when I started to craft A Girl for All Time®, I knew I wanted something that celebrated girls throughout history and reinforced strong female characters with endless potential. I could find loads of toys and books with boys as the main protagonists - I felt it was time to balance the gender bias and create a brand that focussed on girls and their accomplishments. 

After all, it's an important message for both our girls - and our boys. 

While researching stories for our A Girl for All Time® characters, I found studies showing that children who know about their own family history grow up mentally healthier and better able to cope with stress (with stronger emotional connections to their families) than children who don’t know their own family history. 

It seems that knowing about the trials and triumphs of our ancestors actually helps us become stronger and more resilient ourselves. 

So the idea of combining family trees and celebrating girls throughout history indeed seemed a perfect match. 

And so I launched A Girl for All Time®, a range of thoughtfully designed dolls and books that celebrate intelligent play. Our unique collection of dolls and stories follow the fictional Marchmont family through 500 years of adventure and intrigue, from Tudor times to present day, from the court of Henry VIII to modern day London.  

A Girl for All Time® already designs, produces and sells a range of award winning historical dolls and books, with numerous awards and accolades (including Playdoll of the Year ) from both the UK and the USA. 

Our Awards
Our Awards

Your Modern Girl™ is the continuation of our historical range, bringing the fictional Marchmont family into present day.  We are excited to bring our expertise in design and craftsmanship to the world of contemporary dolls through this new range.

Meet Your Modern Girl™

Your Modern Girl™ range of dolls will reflect the joy and freedom that come from being a young girl, the endless opportunities that are ahead of her and knowing that her choices are limited only by her imagination and determination. 

Maya is the first in our new range - she is a continuation of our historical Marchmont family tree into present day and is a direct descendent of Matilda, Your Tudor Girl™, the first in our range of historical dolls. 

Maya lives in London in present times as does her best friend Nisha, who is the second in our new range of dolls. Their group of diverse friends will form the core group of Your Modern Girl™ dolls, with an additional 4 friends to follow after the initial launch of the range.

We take every step of our design process very seriously. We start with a concept, a backstory and a personality and then spend an average of 12-18 months developing each new character. 

Once we know the characters we want to produce, we then start drafting their story and their look.  

Designing a doll 

With each doll taking an average of 12-18 months, the process can seem slow, but each step must be carefully thought out. After having successfully produced 5 separate ranges in our historical line, we are confident that Your Modern Girl™ will be to the same exacting standard as our award winning historical dolls. 

First, we start with the concept drawings. These are the result of long discussions about each character's personality, likes and dislikes, traits and back story. 

Nisha
Nisha
Maya
Maya

Then we start the long process of making a prototype doll. The master moulds alone take up to 3 months to develop and perfect, and once the master mould is finished, then we can start making the production moulds. Only once the production moulds are completed, can we then finally start making our prototypes. 

Costume Design

Next is costume design. We average 8-10 design sessions per collection, constantly striving for the perfect combination of on-trend designs true to each character, stunning fabrics, and of course originality in concept. 

Costume design for Your Modern Girl™
Costume design for Your Modern Girl™

Bringing Your Modern Girl™ to life! 

Now we need your help! 

Manufacturing top quality, beautifully designed and intricate products like our dolls takes time, effort and dedication. It also takes funds. We want to make Your Modern Girl™ a reality and bring them to your homes, but we can only do it with your help! 

We have a dedicated (and amazingly talented!) team hard at work, and now have gorgeous prototypes for Your Modern Girl™ dolls and costumes ready to go!  

But we can't manufacture Maya or Nisha without your help. In order to bring Your Modern Girl™ range to life, we need your pledges to bring this range to  market. 

Please pledge to our campaign and you can bring home lots of goodies exclusive to this campaign AND you will know that you are helping us to continue to produce and promote intelligently designed toys for today's girls. 

Production Time Frame: 

if successful, we can put in a deposit for Your Modern Girl™ to start production as soon as the campaign ends. 

It usually takes 2-3 months to finalise fabrics and materials, and then another 4-6 months to produce the dolls and packaging. Shipping is the next step and is usually between 4-7 weeks depending on the time of year and the shipping schedules. Then we will need another 4 weeks to get product through customs, delivered to our offices and warehouses, and sent  out to you. 

We are estimating doll delivery will  be between November 2016 and March 2017, depending on how quickly we can get a deposit to the factory. 

Any updates in schedules or changes to the production prototypes will be faithfully updated by our team at A Girl for All Time®. 

 

Frances Cain: Frances is founder and big boss of A Girl for All Time®. She left her native shores of America over 20 years ago and has since lived in Italy and the Netherlands and now Britain. She has been voted Top 100 Women in the UK Toy Industry two years in a row, and is the UK Chairwoman of the Women In Toys International chapter. She is dedicated to promoting and assisting women within the toy and licensing industries. 

Sandra Goldbacher: Sandra is a critically acclaimed, award-winning screen-writer and director. Twice BAFTA nominated for her period feature films ‘Me Without You’ and 'The Governess’, her films focus on stories which explore the complexity and intensity of young female friendships. One of her recent feature length films for the BBC was an adaptation of the children’s classic ‘Ballet Shoes’ by Noel Streatfeild, starring Emma Watson, which won best film at the Rome TV festival. Her most recent projects include 'The Hour' with Dominic West and Oona Chaplin,  'Endeavour' with Sean Evans and curently ITV's adaptation of 'Victoria' with Jenna Coleman. 

Pete Salmi: Peter is a filmmaker who studied at the Royal College of Art and the University of Southern California. As well as writing for cinema and television, he has directed scores of commercials all over the world including Levis, Ford, Nokia, Martini, Carlsberg and Intel. As such he is always looking for the right balance of visuals and narrative, something he’s very excited to extend into book form.

David Cain: David "Head of Boring Stuff" Cain is responsible for all things non-creative-but-still-really-really-important (or so he says). David has a BS in accounting and information systems from the University of Illinois and an MBA from the Rotterdam School of Management. After over 20 years in investment banking and finance in London, David is finally able to use some of the stuff he studied and is a happier person for it.

Want to keep up to date with what's going on ? Sign up with us today and get our newsletter delivered straight into your inbox !  

Please help us spread the word about our campaign to develop and promote intelligent, creative play for girls and SHARE our Kickstarter!

Special thanks to Rebecca Wolff and Dean Puckett for their help on the video, and special thanks ( and a Big Hug ! ) to the delightful Olga Watkins from Swish and Swirl for her photographic skills on many of our stills of the dolls. 

Risks and challenges

Like most manufacturing projects , there are always unforeseen circumstances that can potentially delay shipping, such as weather, shipping schedules and customs. However, as a small company that already successfully produces, ships and sells a line of upmarket historical dolls, we feel confident that our past experience in this area will help us avoid any major pitfalls along the way. We will however always keep the you updated about any hiccups along the way.

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Support

  1. Select this reward

    Pledge £1 or more About $1.33

    BIG HUG!
    A big hug and thank you for your support and donation ! Each and every donation is greatly appreciated - a very big heartfelt thank you will be yours!
    £1 = approx USD $1.50

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    Pledge £5 or more About $7

    THANK YOU FROM ALL OF US !
    A big hug AND A personalised note from our team at A Girl for All Time®, thanking you for your contribution and support !
    - Big Hug
    - Personalised Note from AGAT Towers
    £5 = approx USD $7.50

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    Pledge £15 or more About $20

    CARRY ON !
    We will send you a big hug, a personalised note from A Girl for All Time® team AND a jute shopper with our logo ! These are not available any where else and is our way of thanking you for your support.
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    £15 = approx USD $22.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Pledge £20 or more About $27

    YOUR NAME ON OUR WEBSITE!
    Be immortalised on our website - this pledge will get you : A Big Hug, a Thank You Note from our Team, a jute shopper with our logo on it AND your name on the backers page of our website! How cool is that ?
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    £20 - approx $30.00
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Pledge £25 or more About $33

    I'LL HAVE MINE WITH MILK !
    A wonderful way to start your day - your very own A Girl for All Time® coffee / tea mug . PLUS everything listed below! What's not to love?? Two sugars please !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    £25 = approx USD $37.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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  6. Select this reward

    Pledge £40 or more About $53

    MAYA: PRINT-ASTIC!
    BE THE FIRST to have a gorgeous 8"x10" unframed illustrated print of Maya, Your Modern Girl™ by our very own Louise Robinson, the genius artist behind our illustrative artwork. PLUS everything listed below - an amazing amount of lovely stuff !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Maya
    £45 = approx $67.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Pledge £40 or more About $53

    NISHA: PRINT-ASTIC!
    BE THE FIRST to have a gorgeous 8"x10" unframed illustrated print of NISHA, Your Modern Girl™ by our very own Louise Robinson, the genius artist behind our illustrative artwork. PLUS everything listed here !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Nisha
    £45 = approx $67.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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  8. Select this reward

    Pledge £40 or more About $53

    WHERE IT ALL BEGAN!
    If you have not started to collect A Girl for All Time® dolls, now is the perfect opportunity to start.
    Exclusive to Kickstarter, you can bring home the very first doll in the series - Matilda, Your Tudor Girl™ for only £40 ! Matilda is where the entire range begins as all of the Marchmont girls - including Maya, Your Modern Girl ! - are descended from Matilda.
    This is an exclusive offer for our Kicksterter backers !

    £40.00 is approx USD $60.00
    PLEASE NOTE: Any duties or import fees that might be charged by your country to receive goods from our US or UK warehouses are not covered in these costs and are the responsibility of the purchaser.

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  9. Select this reward

    Pledge £60 or more About $80

    MAYA & NISHA PRINTS !
    That's right - exclusive to Kickstarter ! Two gorgeous unframed illustrated prints of Maya and Nisha delivered to your door ! PLUS all of the fabulous goodies listed here !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative prints of Maya AND Nisha
    £70 = approx $105.00
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    2 backers
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  10. Select this reward

    Pledge £70 or more About $93

    WHAT A DOLL! ( doll only )
    Maya, Your Modern Girl™
    Be among the first to have Maya delivered to your door ! pledge at this level and you will have Maya, Your Modern Girl™ delivered to your home.
    Please note: this pledge is for the doll only (in her box, of course !) and does not include any other rewards items.
    £75 = approx USD $ 112.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Pledge £70 or more About $93

    WHAT A DOLL! ( doll only )
    Nisha, Your Modern Girl™
    Be among the first to have Nisha delivered to your door ! Pledge at this level and you will have Nisha, Your Modern Girl™ delivered to your home.
    Please note: this pledge package is the doll only (in her box, of course !) and does not include any other reward items.
    £75 = approx USD $ 112.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    36 backers
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  12. Select this reward

    Pledge £125 or more About $166

    MAYA BUNDLE!
    Be among the first to have Maya delivered to your door ! This package will get you Maya, Your Modern Girl™ - PLUS an unframed 8"x10" illustrated print of Maya. But thats not all - you will get all of the amazing items listed below, too !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Maya
    - One Maya, Your Modern Girl™ doll
    £125 = approx USD $ 187.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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  13. Select this reward

    Pledge £125 or more About $166

    NISHA BUNDLE!
    Be among the first to have Nisha delivered to your door ! This package will get you one of the first dolls from our new range: Nisha, Your Modern Girl™ - PLUS an unframed 8"x10" illustrated print of Nisha. But that's not all - you will get everything listed here as well!
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Nisha
    - One Nisha, Your Modern Girl™ doll
    £125 = approx USD $ 187.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Ships to Anywhere in the world
    Limited 4 backers
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  14. Select this reward

    Pledge £140 or more About $186

    DOLLS ONLY !
    Maya, Your Modern Girl™ AND
    Nisha, Your Modern Girl™
    Be among the first to have both Maya and Nisha delivered to your door ! Pledge at this level and you will have Maya, Your Modern Girl™ AND Nisha, Your Modern Girl™ delivered to your door.
    Please note: this pledge package is for the dolls only (in their boxes, of course !) and does not include any other rewards items.
    £150 = approx USD $ 225.00
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    18 backers
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  15. Select this reward

    Pledge £220 or more About $292

    MAYA AND NISHA BUNDLE!
    Be among the first to have BOTH Maya and Nisha delivered to your door ! This package will get you one EACH of the first dolls from our new range: Maya, Your Modern Girl™ PLUS Nisha, Your Modern Girl™ - AND an unframed 8"x10" illustrated print of Nisha and Maya. But that's not all - you will get everything listed here as well!
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Maya AND Nisha
    - One Maya, Your Modern Girl™ doll
    - One Nisha, Your Modern Girl™ doll
    £220 = approx USD $ 330.00
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Limited 7 backers
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  16. Select this reward

    Pledge £225 or more About $299

    COLLECTORS EDITION MAYA
    World exclusive to Kickstarter: This package includes a SIGNED BOX for Maya, Your Modern Girl™ doll! That's right, Maya's box will be signed across the back by yours truly as founder of A Girl for All Time® . It's a great opportunity to add something special to your collection ! You will ALSO get all of the items listed below !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Maya
    - One Maya, Your Modern Girl™ doll with SIGNED box
    £225 = approx USD $ 337.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Limited 0 backers
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  17. Select this reward

    Pledge £225 or more About $299

    COLLECTORS EDITION NISHA
    World exclusive to Kickstarter: This level includes a SIGNED BOX for Nisha, Your Modern Girl™ doll ! That's right, Nisha's box will be signed across the back by yours truly as founder of A Girl for All Time® . It's a great opportunity to add something special to your collection ! You will ALSO get everything listed below for this pledge!
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative print of Nisha
    - One Nisha, Your Modern Girl™ doll with SIGNED box
    £225 = approx USD $ 337.50
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from the UK are not covered in these costs and are the responsibility of the purchaser.

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    Ships to Anywhere in the world
    Limited 0 backers
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  18. Select this reward

    Pledge £350 or more About $465

    THE BIG ONE
    They don't get much bigger than this ! World exclusive to Kickstarter: This level includes a SIGNED BOX for Maya, Your Modern Girl™ and a SIGNED BOX for Nisha, Your Modern Girl™ doll ! That's right, both dolls' packaging will be signed across the back by yours truly as founder of A Girl for All Time® . It's a great opportunity to add something special to your collection that is not available anywhere else !
    But that's not all - in this package you will also get everything listed below for this pledge level, too !
    - Big Hug
    - Personalised Note from AGAT Towers
    - Jute tote with logo
    - Your name on our Backers Page
    - Coffee / Tea mug with our logo
    - Unframed, illustrative prints of both Maya and Nisha
    - One Maya, Your Modern Girl™ doll with a SIGNED box
    - One Nisha, Your Modern Girl™ doll with a SIGNED box
    £350.00 = approx USD $ 525.00
    PLEASE NOTE: Any duties or import fees charged by your country to receive goods from UK are not covered in these costs and are the responsibility of the purchaser.

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Funding period

- (30 days)