Tiny Turnip is a whimsical, playful, lifestyle brand for women and children. Created by illustrator and designer, Rachel Luzi. Tiny Turnip’s apparel features Rachel’s hand rendered illustrations and exclusive characters, many of which have been created in collaboration with our clients. We have found a niche in sports themed artwork, and specialize in custom, one of a kind, limited edition pieces.
Tiny Turnip has grown organically because of the love and loyalty of our amazing customer base! They have been our biggest supporters (cultivators) and have not only spread the seeds of Tiny Turnip throughout the United States, but into countries around the world. They have gotten their hands dirty and helped Tiny Turnip flourish into a growing brand.
Tiny Turnip is about more than clothing, it is about relationship. And using our God given talents to love on children and families. To be a tool used to unite families and to strengthen friendships. Our customers have become our family.
Because of these relationships, Tiny Turnip has been given some amazing opportunities and we are experiencing major growth. With this growth, comes the need to expand our budget to take production out of our tiny studio and into a factory in Southern California. This will allow us to keep up with demand, expand our product offerings, and lower our costs.
Up until this time, we have used various manufactures’ blank basics as the canvas for our artwork. And, although we only work with only the best manufacturers, we have encountered several problems.
To solve these problems, we have developed our own premium basics line that will be the perfect blank canvas to feature Tiny Turnip's exclusive artwork. These basics can be paired with our coordinating printed pieces, to create a capsule collection of beautiful pieces to mix and match to create different looks.
After the Tiny Turnip Kickstarter successfully funds, you will receive a survey to indicate the size, style, fabric selection and shipping location for your reward(s). You will also not be charged for your rewards until our project funds.
We are looking to raise $50,000 to begin production of our Tiny Turnip Premium Basics line. This includes:
Research, licensing/legal, and upfront production costs.
Stretch goals are a way for us to secure additional funds needed for licensing and contracts as well as adding more styles, sizes and fabrics to our collection. A stretch goal is a funding target set beyond our original Kickstarter funding goal of $50,000. Once we hit a stretch goal, additional colors, styles and fabrics associated with that stretch goal will be produced and become available to our backers. All backers who have pledged on a reward tier with a pre-ordered Tiny Turnip basic are automatically eligible for these additional colors, styles and fabrics once the stretch goal is met.
You can help us meet our stretch goals and unlock new styles, colors, designs and even publish our first Tiny Turnip book of poems! Please help with spreading the word about our new collection! Tell your friends, share online, and more! You are also welcome to increase your pledge in order to help us meet our stretch goal.
The funds from this Kickstarter will enable Tiny Turnip to kick start it's factory production and secure the funds needed for licensing and contracts. It will allow us to create new products as well as lower our current prices on our basics to our existing line of business. It will allow us to create our first Capsule Collection. Many of these will be given as rewards to our backers, and the rest will stock our inventory for orders for Spring 2019. Tiny Turnip will be on solid financial footing to continue creating playful, sporty clothing and grow into new markets!
Here is a breakdown of where the funds from this Kickstarter are going.
Because we are Team Tiny Turnip! Together, we can accomplish goals that are impossible on our own! And this is one of them! Tiny Turnip's growth so far has been organic. Our customers are the root of our business and are actively engaged and involved in the development and creativity behind our brand.
So at this very important stage of growth for us, we are asking for you to be involved and take part in the creation of Tiny Turnips Premium Basics and our first Capsule Collection. We want your input in the types of styles we offer, fabric selections, the creation of artwork, characters and themes behind our this collection. Together we want to bring playfulness and charm to a wider range of customers. We want to launch Tiny Turnip's capsule into a new galaxy!
We can't grow without you and we care what you think. We want to continue to build this brand together staying true to our roots... and that is you!
Thank you for being the roots of Tiny Turnip and such an important part of our growth! We are so grateful for you and are excited to produce much fruit together!
Risks and challenges
We have been providing high end apparel to our clients since 2003. Every time there is growth and change, there is the possibility of unexpected challenges. But we are confident we can face any challenges head on!
We have manufactures in place and ready to go as soon as we are funded! Upon the successful funding of our campaign, we will keep all of our backers engaged and updated on the progress of the manufacture of our basics. If there are any issues or delays we will let you know right away.
Since our basics will be made right here in California, we will be able to receive them quickly and check them easily for consistency and quality. We will be totally transparent and invite you to be a part of the journey. You are the roots of Tiny Turnip and we will keep you updated every step of the way!Learn about accountability on Kickstarter
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