WHO WE ARE
We like to do things differently at Ludlows Cocktail Co. Being "Millennials" and all, we care about what we eat and drink and think using the best and all-natural ingredients is a no-brainer. We also value fun, creativity, and innovation and think all those things combined can create magical products and experiences for people, like the first ever pre-packaged, craft cocktail Jelly Shots we launched with Kickstarter's help in 2014.
MAKING THE CASE FOR THE SPRITZ
One of our favorite cocktails is the Spritz - a sparkling, wine based, low ABV cocktail made famous by the Aperol Spritz, Italy's most iconic aperitivo cocktail. It's light, bubbly, delicious, and usually enjoyed at lunch or before a meal. We think all of us in US would benefit from drinking more aperitivos. It would slow us down from our busy, technology addicted lives with a burst of effervescent joy and without the heaviness of a spirit forward cocktail.
However, a wine Spritz also conjures up memories of the white wine spritzer our moms enjoyed in the 80s and 90s or even thoughts of neon colored Bartles and Jaymes wine coolers and Boone's Farm Strawberry Hill. Some of these memories may be extremely unpleasant.
So we thought, we could do this better, right? We could pay respect to the noble Spritz and make it with real and high quality ingredients. And we could bring more awareness about this palate-watering, fizzy, lightly sweet and refreshingly bitter cocktail with a month long educational campaign, the first ever Spritz Awareness Month.
We put our heads together and partnered with some of the most respected bartenders and bar owners in the craft cocktail community, Proprietors LLC, who own iconic and wildly creative bars like Death & Co, Honeycut, and The Walker Inn. That's Alex Day, Devon Tarby and David Kaplan from left to right. They are incredible to work with and share our passion for the Spritz cocktail.
We put our heads down and spent 8 months tinkering with recipes and government approvals. We ventured to create our version of the Modern American Spritz and bottle it so people could enjoy them immediately.
“Craft cocktails have permeated drinking culture to the point where drinkers are almost spoiled by fresh and delicious options. But how many of us really have the time or patience to prepare and store fresh ingredients at home? We loved the idea of creating a ready made cocktail with the same quality standards we expect from a cocktail bar, but without the need for anything but a glass and maybe some ice,” says Devon Tarby of Proprietors LLC.
THE FINAL PRODUCT
In honor or the Spritz, we present you three bottled wine Spritz cocktails we hope you'll love:
Your ultimate summer cocktail, because Rose is so 2015, right? We balance out the delicate sweetness of elderflower with the tart freshness of grapefruit, cucumber, and squeeze of lemon. Bring this to picnics and first dates.
Golden Apple Bartlett Pear
This is the spa cocktail you're not embarrassed to drink. The crisp, sweet nature of Golden delicious apples and bartlett pears get lifted with a hint of cucumber and mint. Bring this to your next tailgate or bbq.
Cinnamon Birch Tonic
WTF?! You have to try it to get how addictive this combination is. It's the toastiness of cinnamon meets the surprisingly refreshing bitterness of tonic and the complex sweetness of birch. Bring this to a dinner party or classy affair.
OUR KICKSTARTER REWARDS
Unfortunately, we can't reward your support with our Spritzes due to Kickstarter's policies. BUT, we wanted to give you a visual of the custom and limited edition goods we created for you. Cheers and long live the Spritz!
FINALLY, SPRITZ AWARENESS MONTH
In addition to creating a line of Spritzes and limited edition backer rewards, we are hosting a series of parties open to the public where you can learn more about the Spritz. You are invited and we urge you to RSVP to email@example.com. Space is limited and 21+ only please.
The Official Ludlows x Proprietors LLC Kickstarter Launch Party
Wednesday, February 3rd, 7-10pm @ Honeycut LA
Stop by for a first taste of Ludlows Cocktail Co. x Proprietors LLC new bottled Spritz line and get in the Kickstarter donating mood. Snack on complimentary Free Range LA Fried Chicken Sliders and Coolhaus ice cream bars. Make some new friends. It’s humpday after all.
The Spritz Awareness Party
Thursday, February 11th, 7-10pm @ Normandie Club LA
Jonathan Gold called the Spritz here a revelation - a fizzy, fresh cocktail representative of present day Los Angeles. There’s no better place to continue Spritz Awareness Month. Enjoy a Spritz open bar with street tacos and Coolhaus ice cream sandwiches.
The Champagne Emoji Tattoo Flashmob Party
Thursday, February 18th, 7pm-12am @ The Honorable Society LA
Emoji's are all the rage. Let's get one tattooed on ourselves before we're too old. Get in the spirit and get a real 2" CHAMPAGNE emoji tattoo WHEREVER you want it with a bunch of random people. (Believe it or not, this is actually one of our reward tiers - Only $25 for a tattoo!) Or just come support us at the party where there will be music, slight dancing, and Saucey App sponsored beverages. (Special shout out to our pals at The Honorable Society Tattoo Parlour!)
The Fancy Spritz Tasting
Sunday, February 21st, 2-5pm @ Domaine LA
What is a Spritz you ask? Buy and peruse Talia Baiocchi and Leslie Pariseau’s (the wonder duo behind PUNCH magazine) new SPRITZ book while you do a tasting of spritzes from Ludlows Cocktail Co. and other fancy purveyors and producers. You're so in the know. This is a ticketed event and you can buy tickets here.
Risks and challenges
We thought that a Kickstarter campaign would be the perfect vehicle to kick off the first ever Spritz Awareness Month. We are also still waiting on Federal TTB Approvals, so we have 2-6 months before all 3 bottled cocktail Spritzes can be produced and until we can begin selling them into the highly competitive wine marketplace. Any extra dollar will help us with bottling and production costs while also supporting our generous reward collaborators, who represent some of our favorite local makers and small business owners. All rewards are designed to remind you that when going gets tough, it's time for a Spritz.Learn about accountability on Kickstarter
- (30 days)