Title: “You Are What You Eat”
Help us change the world one small bite at a time!!
Created by award-winning film maker Matt Danciger, YAWYE is a joint production with producer Mel Metcalfe and Shorts n Pants Productions. They’ve mashed Food, Fun and Fact together to create “You Are What You Eat,” a Web & TV series starring an ensemble cast of talented kids and adults to teach kids ALL ABOUT FOOD. But we need your help.
Ever notice how hard it is to get kids to do the right thing? All parents know if a child thinks something is good for them, the more resistant they can be. And when it comes to food, getting them to eat right can be quite a chore! The larger issue is that kids (and their parents) aren’t learning healthy eating habits. This is leading to huge problems such as childhood obesity, attention deﬁcit disorders, and poor health in general.
That’s why we’ve created “You Are What You Eat,” a Web & TV series starring an ensemble cast of talented kids and adults to teach kids ALL ABOUT FOOD. With hilarious characters, skits and songs, “YAWYE” is entertaining, upbeat and never feels like a lesson. And as it’s hosted by REAL kids, YOUR kids are more likely to do the right thing...like listen, learn and act.
The “You Are What You Eat” guiding principle is simple; whole foods are the best starting place for good nutrition. By exploring where food actually comes from, we encourage kids to choose fresh fruits & veggies over pre-packaged convenience foods. YAWYE shows that growing and preparing your own food is something everyone can do. We also entice kids to try new foods by showing them what children all over the world grow and eat. Our plan is to be as inclusive as possible, embracing all cuisines and cultures as well as multiple philosophies of nutrition. We don’t have an anti-anything agenda - meat and sweets are ﬁne in moderation, as long as they are part of a balanced diet. The only thing we won’t promote is pre-packaged junk and fast food.
Each of our episodes features a “food of the day” such as rice, broccoli, apples, eggs, etc. Some of our kid hosts start the show by introducing the food and a recipe they will prepare together. One of the hosts acts as the chef, teaching the others what they need to do. The show might then branch off into an animated history of the food of the day followed by a related witty song or skit. All the skits star kids and adults from the ensemble and feature re-occurring characters such as the Spice Hunter, Secret Agent/ Secret Ingredient, Captain Safety and Uschi Puschi just to name a few. We return to the cooking segment and perhaps get a little side-lesson in safe food handling or proper tool use. Then we segue back to another funny skit, a travelogue illustrating how our food of the day is grown/cooked in far corners of the earth, or a segment with a celebrity chef like Mark Gold. Our episode wraps up with a ﬁnal cooking segment where the dish is completed and enjoyed by the entire cast.
Our cast: An amazing group of talented young actors and actresses supported by veteran adults with great comedy chops.
Our Food: All of our recipes will be selected for simplicity, appeal, and nutritional value by our staff nutritionist.
Our Music: Catchy and upbeat such as “Super Foods,” “Food Doesn’t Have to be Fast to be Fun,” “Don’t You Call Me Sugar,” and “In the Kitchen.”
Our Characters: From the super-duo of Chew Squad, to the hilarious Uschi Puschi our stable of outrageous characters will make any lesson easy to swallow.
Our Creators: Award winning ﬁlmmakers Matt Danciger & Mel Metcalfe are passionate parents and dedicated foodies with a mission to help kids eat better.
What We Need:
At this point, we have already written and produced half dozen great skits and six amazing songs. We have assembled this material into the sizzle reel you can see at the conclusion of our video and the response we’ve gotten has been universally positive. But getting distribution for a show, especially one with an educational mission, isn’t the easiest task. Fortunately there is a lot of grant money available for educational and health based projects. That’s why we have decided the best way to get our message out is to form a non-proﬁt corporation and seek grant money to ﬁnance the production. We will then be free to distribute the material ourselves. We are seeking $20,000 to pay for legal and accounting and hire the grant writers we need to secure the production ﬁnancing. Anything we raise over our goal will be put to good use shooting additional skits, music videos and segments we will feature on our website or in future episodes. Every dollar raised will go directly into the production. Good nutrition is the foundation for good health, and a healthy population is a productive one. Won’t you help us change the world?
Risks and challenges
Paper work for securing grant money is the most likely delay & risk. We have put together an amazing legal and grant writing team that we feel confident that will keep us on schedule.
We appreciate the trust you place in us and thank you for your support of our project.Learn about accountability on Kickstarter
- (60 days)