Risks and challenges
SUBTECH SPORTS has several years of experience within product development, marketing and sales of retail products in the sport industry. After successfully launching multiple products, our team is well prepared to foresee and mitigate risks at all stages of a product development and launching campaign.
With that said, we also know that theory and practice are two different things and as a startup, with limited resources, you should communicate frequently with your customer about the situation, available resources and the plan to deal with challenges now and ahead.
We are not new to crowdfunding and given our recent campaign, PRO DRYBAG 45L, we learnt a great deal from it. Crowdfunding is a relatively new format between customers and creators and it raises the bar in product development since a significant part of the process happens ”LIVE”. But the challenges can at the same time be used as advantages and given that both parties collaborate with an open mind, great things can be achieved.
As a result and a concrete example SUBTECH SPORTS has done in advance of this campaign, is to hire a dedicated person with the sole responsibility to communicate with backers.Learn about accountability on Kickstarter
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