HOW IT ALL BEGAN
SUBTECH SPORTS was in practice founded on Bondi Beach by a group of enthusiastic Swedes and Aussies. Born miles apart, but with a passion that brought us together we all knew what we wanted to do - run a company ultimately focused on action sports and come up with smarter products to live out and share your passion!
..said about us along the way..
Roni, Rod and Wille - great friends and awesome athletes in TEAM SUBTECH
Lately, we at SUBTECH SPORTS and our friends in TEAM SUBTECH, a group of devoted athletes, have talked about the idea of a bag that you can bring anywhere and never need to worry what's in it. This is how we started…
..endless trials with different materials and fabrics...
..defining critical areas and analyzing required performance..
..the creative process was now at full speed - and nothing was off the table..
..it soon started to take shape. signed..
We came up with so many cool ideas, we didn’t compromise on any feature and used only the best materials on every part of the bag. It is 100% waterproof, shockproof and impossible to rip.
Thanks to the air tight zipper, the bag holds the inside air and not only protects your gear but also shapes perfectly along your back and spine. No matter what size you are or how much you have packed inside the PRO DRYBAG 45L, you will have a guaranteed perfect fit.
The size and shape is deliberately designed to allow maximum storage but still be functional in extreme environments as well as a cabin bag. The rectangular shape makes it easier to pack smart than a traditional cylinder.
- WATERPROOF TESTED IPX-8 (50m/164ft)
- SHOCKPROOF TECHNOLOGY
- MASTER SEAL ZIPPER - PRESSURE TESTED (500mbar/7psi)
- MADE IN EXTREME TPU MATERIAL (420D/620D)
- ERGONOMICALLY FITTED STRAPS TO WEAR AS A BACKPACK
- INTEGRATED ELECTRONICS POCKET SYSTEM
- LIGHT WEIGHT 748g/26.38oz
- VOLUME: 45 Litre/11.89 Gallons
- DIMENSIONS: L:60cm/23.6in W:30cm/11.8in D:30cm/11.8in
If you believe this to be standard features on any sport bag in the market, we challenge you to take that other bag well below surface and see what happens. Hot tip is to not include anything valuable!
DESIGN UPDATES THROUGHOUT THE CAMPAIGN
As a part of our R&D and design strategy, we have explored cutting edge reflective fabrics integrated with PRO DRYBAG 45L to get top visibility at night. It is designed to reflect from all angles no matter if you use it as a backpack or as a duffel bag.
Reflective Technology- 360-degree visibility at night
#2 X-LIGHT NYLON MESH
The upgraded extra-light nylon mesh material used in the lining will reduce the current weight (748g/26.38oz) even further but at the same time improve the shock absorbent properties of the PRO DRYBAG 45L.
#3 SHOCKPROOF INFLATABLE SYSTEM
With the Shockproof Inflatable System the user will benefit from a high performance, low-weight air valve allowing you to pump in/out air in the lining of the PRO DRYBAG 45L. This will not only give you a complete shockproof protection but also hold your gear in place at all time while out on your extreme adventures.
The Shockproof Inflatable System can be operated in extreme temperatures of -40°C- 71°C/-40°F- 160°F and weighs only 102g/3,6oz.
#4 WATER & RIP PROOF INNER TPU MATERIAL
In order to integrate the Shockproof Inflatable System we have sourced the same 100% water & air-tight TPU material used on the outside of the PRO DRYBAG 45L. This premium, x-light material does not only provide a 100% water and rip proof protection for any sharp objects but also makes it easier to find your gear in low-light conditions while out on your adventures.
WHERE THE MONEY IS GOING
There are challenges bringing this to market. Given retailers current margins, it is too expensive to reach the end customers. So we thought, why go to the retailers when we can ask others just like us, wouldn’t you want to own a bag that retailers cant afford to take in but where no compromises has been made?
we have brought it everywhere..
..we really mean everywhere..
..sometimes we even let someone/something else do the work for us..
..it even became our office..
..and to all bikers; ditch the old saddle bag!
We have truly tried the product in all possible ways and we believe it to be the best bag anyone would ever want to own unless they are planning to stay in an office all the time. Lets take this to market and show the rest that quality should never be compromised!
With the funding we will be able to set up and finalize the production, order a MOQ to meet initial demand and create a group of strong ambassadors sharing their experience of a top quality product, inspiring the retailers to reconsider their view on margins vs. quality.
Aside from bringing PRO DRYBAG 45L to market, we also want our supporters closer to us and hopefully get you interested in a long term exchange. With more resources we can create cooler products and we want to reward you for making that happen.
Risks and challenges
SUBTECH SPORTS is a fairly young company but not new to product development and go-to-market strategy.
Throughout the years the team has learned a great deal about sourcing, R&D, market testing and allocating resources properly. This is our first project at Kickstarter and we have dedicated significant resources to follow and learn about response and how to act on that in a good way.
We understand that the product category is not new and a challenge is to be clear and credible in the processes we have used to develop this bag and that it in fact stands out to what's available in the market today. Our ambition is to make sure our potential backers understand that this is a result of endless of hours in extreme environments where our very own personal interests and requirements have set the bar to make this product.
The PRO DRYBAG 45L has been tested by numerous relevant people world wide. There is no doubt in our mind, that the product has a great potential and would constitute a life saver for many in the outdoors. As mentioned, and one of the reason we sought help through Kickstarter is that the product is still expensive since we are using only premium materials on all parts. In order to bring this to market on a large scale, we need volumes and proof that customers wants this bag so that distributors and retailers see the same value we do. The factory has worked successfully with us for over 2 years on other projects and the actual production has already been tested. At some critical areas, a second supplier has been sourced to make sure the product can reach the market even if a great demand kicks in.
There is definitely risk taking a product like this to market, and SUBTECH SPORTS will use all current experience and resources to mitigate those. We will communicate to our backers frequently and make sure to not only bring an awesome bag to market but also inviting you to our community and do more fun down the road!Learn about accountability on Kickstarter
- (60 days)