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The tradition of Son Jarocho is celebrated and challenged to explore exciting new directions in this amazing music festival.
72 backers pledged $4,140 to help bring this project to life.

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$4,140

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We're throwing a Son Jarocho festival! We've invited amazing bands from Veracruz, Mexico as well as Jarocho fusion bands, Electro-Jarocho bands, Jarocho Rock bands, cross-border collaborations, and more. We'll have fim showings, workshops with Jarocho masters, and community fandangos. Help us make it happen! We need your support to raise the funds to bring the bands and bring it all together. 

The festival will be at the Brava Theater in San Francisco from August 16-19th and the whole Son Jarocho community is invited to participate. Thank you!

What is Son Jarocho? 

Son Jarocho is a folkloric style of music from the Veracruz region of Mexico, that uses Mexican guitars called, jaranas, requintos Jarocho, Leonas, sometimes harp, and uses a percussive style of dancing on a wooden platform called a tarima. It’s often pointed to as an example of the African influence in Mexican music (Veracruz is a port city on the Caribean coast of Mexico). It’s a musical style that has really been passed down through generations and has been jealously guarded by it’s community. In this way it has partially resisted commercialization and stayed intact as a folk music tradition,  and it’s become a way for Latinos here in the United States to really connect with their roots as they search for a complex identity. Son Jarocho represents a link to historical traditions.

At the same time, some Chicano artists here have taken that folk element and fused it with urban elements, really pushing the envelope. Quetzal, a great Jarocho-Rock band from East LA, has been doing this amazing blend of traditional Son Jarocho with very artsy rock music. Sistema Bomb has created a blend of electronic dance music with synthesizers and heavy beats with old-style Jarocho musicians in a cross-border collaboration. We’re also bringing amazing traditional Son Jarocho bands from Mexico like Los Cojolites and Pa’Sumecha, which will cost a lot of money. 

 We really need your help to make this historic festival happen, please contribute to our project and help us with all of the costs we have to put the festival on. Look at some of the great rewards we have, and also PLEASE help us spread the word, post this to your friends and networks, send out emails, and help us out any way we can. We really appreciate it! Thanks so much on behalf of the Greater Son Jarocho community.

Los Cojolites from Veracruz
Los Cojolites from Veracruz

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Our eternal gratitude! Every little bit counts, and for a small donation we'll list your name on the THANK YOU section of our website.

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    Pledge $10 or more About $10

    The official postcard invitation to the festival, delivered to your door.

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  3. Select this reward

    Pledge $25 or more About $25

    A free download of our compilation album of all the artists involved in the festival. Music from Los Cojolites, Pa'Sumecha, Quetzal, Sistema Bomb, and more in a digital format straight to your computer or iPod.

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    Pledge $45 or more About $45

    Movie night! Free download of our compilation album AND a ticket to Thursday's movie night with the director available to answer questions.

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    Pledge $60 or more About $60

    Everything from above PLUS a ticket to your choice of Friday or Saturday's show. Each night will feature at least 2 or 3 performances plus collaborations and magic!

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    Pledge $65 or more About $65

    Signed festival poster. An original poster from the San Francisco Son Jarocho Festival signed by the artists. Collecter's item!

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    5 backers
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    Pledge $110 or more About $110

    FESTIVAL PASS! A free download of our compilation album PLUS a ticket to the film on Thursday, The show on Friday, AND the show on Saturday.

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    Pledge $200 or more About $200

    Festival passes with your honey! Bring your hot date to the whole San Francisco Son Jarocho Festival, the movie on Thursday, the shows on Friday and Saturday. Tickets for two!

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    Pledge $300 or more About $300

    VIP Status! Festival passes for two for Thrusday, Friday, and Saturday, PLUS exclusive access to the VIP afterparties and receptions with the artists and organizers. Food included!

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  10. Select this reward

    Pledge $500 or more About $500

    Workshops! Access to personal Son Jarocho talleres - workshops with the artists on Sunday, your choice of Requinto Jarocho, Jarana, Zapateo, or Quijada workshops, VIP festival passes for two including access to the after parties, workshops with the Son Jarocho masters, everything from above plus a special BBQ with Los Cojolites and Pa'Sumecha! We're having a party and grilling up a storm, and you are the guest of honor.

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    Pledge $1,000 or more About $1,000

    Festival Patron! VIP Access to the WHOLE festival for two, a signed poster, a free sampler download, workshops, and special acknowledgement in the festival program. Included is a special fandango at your place! We're jamming after the show, and the bands are coming home with you. You must live within 20 miles of the Brava Theater and have space so we can have the afterparty at your pad. (Optional) Plus everything from above.

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Funding period

- (30 days)