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Challenge people’s perception of photography, what it is, has become, and how we engage our physical environment to interact with it.

Hi my name is André Hermann. I am a visual storyteller, educator, and avid iPhone shooter. One day, as I was experimenting with printing my iPhone images using an historic photo process, an interesting question surfaced. We have become so rooted in a digital way of life, what happens to all of these images that we are creating with our camera phones? Do they get stored on hard drives, or, dumped and lost in online photo sharing site feeds never to be born into a physical form?

            What has our experience with photography become as a culture? Has the art of photography been boiled down to the act of sitting at a computer, or phone in hand, editing, the intimacy of sharing an image lost to a click of a send button, our emotional reactions to those images substituted for the clicking of a like button? A photograph is physical. It is the very thing that makes photography, well, photography. So what has photography become? What does it continue to be? 

            Armed with this idea and inspiration, I set out to design a series of limited edition photo books featuring my iPhone street photography, hiding them in random locations throughout the city of San Francisco, California for people to find.

            This project originally started as an experiment. My intention was to challenge people’s perception of what photography was, what it has become, and how one would engage photography, and their physical environment. Would people be interested in engaging a foreign or possibly familiar environment to find a free photo book? Was there still value in the tangible as it related to the art of photography? By challenging everyone to go out and find these books my intention was to include everyone in the book making process. I would be helping everyone to create a personal interaction with the book in a way that would create a memory of an experience that is far beyond the experience of purchasing a book online, in a bookstore, or interacting with one on a tablet. Everyone loves a treasure hunt and the thrill of finding and exploring new places, sights and experiences. Once I engaged people, and they were successful, they now had a numbered book that no one else would own, containing a memory of an experience unique to each person.

            Two unique series of 20 books were hidden and found on the streets of San Francisco and New York City. After much success, and positive press on this hidden book project, and after receiving a multitude of requests to hide books in other states, I have decided to take this project on the road, and share this unique experience with as many people as I can across the US. This is where I need your help.

            My goal is to travel across the U.S. hiding 15 different limited series photo book collections in 15 different cities. I could easily choose the cities myself but what fun would that be? How am I going to choose the cities?  I’m not. You are. With a minimum donation of $5 you will be rewarded 1 “pin” to place on the map. The more you donate the more pins you get to place on the map, of course, there are also some really amazing awards available at each donation level. At the end of the 30 days the cities with the most pins will have a place on the route, and a series of photo books hidden in that city.

            These photo books will continue to be custom made, signed and numbered. Each city will have its own unique series. Similar to the San Francisco book series I plan to challenge people’s perception of printed photography and the value we place on the photo books, our experiences, memories, and how we engage our environment when faced with a challenge to find something hidden. So please help make this campaign successful. Get everyone you know together who you think may need some excitement in their life to donate and help bring a series of books to your town or city. Believe me, you’ll never have an experience like this going to a physical or online bookstore. So help fund it so I can hide it and you can seek it.

If you're curious to know more about this project please click through the following links. The story was featured on the NY Times Lens Blog, APM's nationally broadcasted radio program "The Story" and Travel & Leisure Magazine's travel-blog.

FAQ

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  • Pledge $1 or more
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    5 backers

    You want to help but you don't want a reward, and you just want to keep it simple and represent your city and state. No problem. Your $1 donation just got you 1 "pin" to drop your city on the map. You will also have your name added as a campaign contributor in the project book that will be created upon completion, and you will get that warm, fuzzy feeling knowing that you helped an important project progress.

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  • Pledge $5 or more
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    14 backers

    Thank you very much for your help! Lucky you! You're going to receive a postagram from the folks at sincerely.com featuring an image from my IG feed hand picked by me as a thank you for contributing. How awesome is that? You also get 1 "pin" to drop on the special route map. You will also have your name added as a campaign contributor in the project book that will be created upon completion, and you will get that warm, fuzzy feeling knowing that you helped an important project progress.

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  • Pledge $15 or more
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    11 backers

    Wow, you're going to get a 4x4" signed print, randomly chosen from my IG feed, and printed by the folks at printstagr.am. There are nearly 1200 images, and growing, in there so the chance of two people getting the same print is unlikely. Includes that warm, fuzzy feeling, a postagram, 2 "pins" to drop on the map for your town or city, and your name immortalized as a donor in the project book.

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  • Pledge $30 or more
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    11 backers

    I've teamed up with Insteegram for this one. You'll receive a t-shirt. Yes, you get to choose your color, size, and, your choice of any image from my IG feed (free US shipping, int’l add +$5) Includes warm fuzzy feeling, postagram, signed 4x4 print, and 3 "pins" to drop on the map, and your name immortalized in the project book are included with this.

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  • Pledge $35 or more
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    5 backers

    Wow!! Check this out. You just got a copy of the special hide-and-seek-a-photo-book project book. This book will include blog entries, tweets, photos and other info compiled from the road. Includes that warm, fuzzy feeling, a postagram, 4x4 signed print, 3 "pins" to drop on the map, your name immortalized as a donor in the project book.

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  • Pledge $50 or more
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    8 backers Limited (12 left of 20)

    Get ready for this! You'll get an awesome mini book printed by the folks at printstagr.am containing 50-random images from my IG feed, and signed and numbered. Measuring 3.5 inches x 2.4 inches, wire bound with hard plastic covers you'll definitely want one of these. Includes that warm, fuzzy feeling, a postagram, signed 4x4 print, 4 "pins" to drop on the map, your name immortalized as a donor in the project book, and a shout out across IG, twitter, and FB.

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  • Pledge $80 or more
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    2 backers Limited (28 left of 30)

    One of a kind “shoebox” (4x6 black archival box) of 40 randomly chosen images from my IG feed printed by the folks at printstagr.am. Oh yes, each box contains a random collection of images, and a special, personalized, hand-written thank you inside. No two boxes will have the same combination of images. Includes that warm, fuzzy feeling, a postagram, 4x4 signed print, 5 "pins" to drop on the map, your name immortalized as a donor in the project book, and a shout out across IG, twitter, and FB.

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  • Pledge $100 or more
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    4 backers Limited (16 left of 20)

    Limited series signed & numbered 20”x30” poster print, grid of 50 random square images from my IG feed. Includes that warm, fuzzy feeling, a postagram, 4x4 signed print, 7 "pins" to drop on the map, your name immortalized as a donor in the project book, and a shout out across IG, twitter, and FB.

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  • Pledge $300 or more
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    1 backer Limited (9 left of 10)

    You get a beautiful 20x20 signed stretched canvas print of your choice from my IG feed. Includes that warm, fuzzy feeling, a postagram, 4x4 signed print, 8 "pins" to drop on the map, your name immortalized as a donor in the project book, and a shout out across IG, twitter, and FB.

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  • Pledge $600 or more
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    0 backers Limited (3 left of 3)

    One-on-one photo walk with me, complete with tips and tricks. We'll meet up and shoot together, max 3 hours. Think of it as your own personal mobile street photography workshop. (NOTE: THIS AWARD IS LIMITED TO DONORS IN THE GREATER SAN FRANCISCO BAY AREA, OR ONE OF THE CITIES ALONG THE ROUTE.) And, of course, the warm fuzzy feeling, postagram, and signed 4x4 print, and 10 "pins" are all included. You will also receive an artist copy (signed) of the project book that includes your very own personal dedication page thanking you in the project book as a 4-star donor, and a shout out across IG, twitter, and FB.

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  • Pledge $1,200 or more
    You selected

    1 backer Limited (1 left of 2)

    Yes, you just bought your town or city a spot on the route! I will come and hide a series of books in your town or city. Continental United States only, SORRY, DOES NOT INCLUDE CANADA OR MEXICO. What's so special about this reward is that you will exclusively be given the clue to one of the ten books. No one else. This is your book. You just need to find it. And, of course, the warm fuzzy feeling, postagram, and signed 4x4 print are all included. You will also receive an artist copy (signed) of the project book that includes your very own personal dedication page thanking you in the project book as a 5-star donor, and a shout out across IG, twitter, and FB.

    Estimated delivery:
Funding period

- (30 days)