Share this project

Done

Share this project

Done
Help LAIKA Magazine, NYC's first and only vegan lifestyle mag, go mainstream and reach many more people!
Help LAIKA Magazine, NYC's first and only vegan lifestyle mag, go mainstream and reach many more people!
303 backers pledged $26,741 to help bring this project to life.

About this project

LAIKA Magazine: a modern vegan publication project video thumbnail
Replay with sound
Play with
sound

$26,741

303

The magazine

The story of LAIKA began with a simple "what if." What if there was a magazine that was equal parts creative and compassionate? What if it showcased the full range of vegan living — from activism, to arts and culture, to travel, food, even fashion? And what if this magazine told the stories of animals with equal attention and respect to those of its human subjects? What if it also had crossover appeal, enjoyed by people from all backgrounds? It started as a daydream. And it became LAIKA Magazine. We have now produced four beautiful print issues—with over 80 full-color pages brimming with inspiring photography and immersive text. As our fifth issue nears its release, we are ready to take the next daring leap. We want to make LAIKA a mainstream publication. One that happens to be entirely vegan.

Sneak peek from our 5th Issue: a candid feature on the crew of Sea Shepherd's Bob Barker vessel.
Sneak peek from our 5th Issue: a candid feature on the crew of Sea Shepherd's Bob Barker vessel.

The founder and contributors

My name is Julie Gueraseva and I launched LAIKA at the end of 2012. My background is in art direction and design. I spent several years working in the art departments of magazines like Redbook and Harper's Bazaar, as well as record labels like Def Jam. Being vegan has been a source of constant creative inspiration. I am endlessly fascinated by the intriguing people who make up this vibrant community, the innovations that take place here, and the pioneering spirit of this movement. LAIKA is a result of wanting to document vegan lifestyle and culture with authenticity, depth, and originality. There is so much love and joy that goes into this publication. Today, I design and edit LAIKA, and I don't let any obstacles get in my way.

While we don't have a full-time staff yet, we have a team of amazing, talented contributors. I absolutely relish bringing people together for this creative, compassionate cause. Every story we work on, every photo shoot we do is an adventure. We get people from the community involved, even our readers. And everyone walks away with something they feel really proud to have been a part of, something that helps them grow—not just as an artist, but as a human being. Magic happens when people come together and create for good, for justice.

"Girl Wonder" featuring vegan baker Clara Polito. Issue 2.
"Girl Wonder" featuring vegan baker Clara Polito. Issue 2.
"The Compatriots" feature about caregivers at sanctuaries and the animals they share a bond with. Issue 3.
"The Compatriots" feature about caregivers at sanctuaries and the animals they share a bond with. Issue 3.

Your support means the world

Our readers (that's you!) have been incredible. LAIKA has gotten to this point through word-of-mouth. Despite being self-funded and produced with very limited resources, we have achieved something unprecedented: on newsstands LAIKA is often displayed among major titles like Elle and Vogue. We now get emails from people from all walks of life who love our magazine because it's a high-quality, interesting publication. And in the process of enjoying its dynamic content, they are introduced to a compassionate way of living.

We have come this far on our own, but just imagine how much farther we could go with a little more help. We want LAIKA to be a major presence, seen by many more people. Additional funding would allow us to:

  • Diversify our media. We want LAIKA to always be on the cutting edge. Additional funding would allow us to create a truly smartphone-compatible version of our magazine, available at outlets like the iTunes Newsstand—replacing our current PDF version. We are also dreaming up a beautiful groundbreaking app that will be the perfect on-the-go vegan lifestyle companion.

  • Strengthen our magazine. Our print editions are the heart and soul of LAIKA. We want to build a foundation for the future, ensuring we can keep creating the same amazing content, and even more of it! We want to increase the frequency of our issues, and make LAIKA more widely available. We want Issue 5 to be our biggest, most exciting yet.

  • Expand distribution. Imagine LAIKA at high-traffic locations like Barnes & Noble, Whole Foods, even an airport newsstand! We are currently with a niche distributor. In order to make the next leap forward, additional funding is required to retain the services of a consultant who will align us with a major distributor.

  • Cover more of the operational costs. LAIKA is currently operating out of a tiny office, barely big enough for two people. Additional funding would allow us to start building a more permanent team and make some much-needed upgrades.
"Long Road to Freedom" feature about chimpanzeed rescued from animal testing. Issue 3.
"Long Road to Freedom" feature about chimpanzeed rescued from animal testing. Issue 3.
"Mexican Feast" feature about innovative vegan cuisine in Tulum, Mexico. Issue 4.
"Mexican Feast" feature about innovative vegan cuisine in Tulum, Mexico. Issue 4.

The Rewards

We've put together a variety of fun and unique rewards for your guys—from workshops, to attending our photo shoots, to awesome goodies like:

Fine Art Archival Prints

Photography has been an integral part of LAIKA from day one. Each shoot is carefully and thoughtfully planned. Our mission is to portray animals with equal dignity and complexity as our human subjects. That's why we're so excited to offer beautiful 16"x 20" archival prints of 3 photographs from our past stories, signed and numbered by our talented photographers Mike Hrinewski, Sasha Bezzubov, and Sylvia Elzafon. You can get one of each, or all three.

Solstice and Equinox. Photographed by Mike Hrinewski. From "Will To Live." 2014.
Solstice and Equinox. Photographed by Mike Hrinewski. From "Will To Live." 2014.
Alice. Photographed by Sasha Bezzubov. From "The Survivors." 2012.
Alice. Photographed by Sasha Bezzubov. From "The Survivors." 2012.
Friends. Photographed by Sylvia Elzafon. From "The Compatriots." 2013.
Friends. Photographed by Sylvia Elzafon. From "The Compatriots." 2013.

Exclusive T-Shirt

Our very first t-shirt is a special collaboration between LAIKA and Herbivore Clothing. Featuring beautiful artwork hand-made by Josh Hooten, this is a limited-edition shirt created exclusively for this Kickstarter campaign. The illustration is of the magazine's namesake—Laika the Soviet space dog, surrounded by stars and the universe, with a constellation spelling out hers and our magazine's name. The quote around the artwork reads, "We are all life trying to live, among other life trying to live." (Albert Einstein). The back has a small imprint of the LAIKA logo and our credo at the base on the neck. (Correction: Alternative Apparel is made in Peru, not USA as stated in the reward description).

Issue 4 signed by Emily Deschanel

The amazing and outspoken cover star of Issue 4, Emily Deschanel—star of the hit show Bones, and a vegan of 21 years—will sign your very own issue. Very limited quantities available. 


Exclusive Tote

Our very first tote is made for all of your essentials, inscribed with LAIKA's credo: "A full, vibrant life can be had without harming another." And who could argue with that?

Thank you, from the bottom of our hearts.

It's an honor to make LAIKA for you guys. There is no greater reward than knowing this magazine has inspired someone, given them hope, made them feel proud, and made them want to be the best they can be. Thank you for believing in this magazine. With your support by our side, we know that sky's the limit. Together, we can make LAIKA a publication with a truly mainstream presence.

Now let's make it happen!

With love,
Julie

More images!

We know that not everyone might be able to contribute financially to this campaign. But there is still loads you can do to help! You can spread the word about this campaign far and wide. Sharing it on Facebook, Twitter, Instagram, or just emailing your friends about it are all awesome ways to get people excited about our compassionate mission.

This campaign has been approved by animals everywhere. ♥
This campaign has been approved by animals everywhere. ♥

Special thanks to Alex Gaylon for making our video, and to Robert Poswall for filming our party footage.

Risks and challenges

We understand that in publishing there are always risks involved.

Yet, the four issues that we have put out are a testament that we make the absolute most out of very limited resources. People who hold the magazine can't believe that it's produced on this small of a budget. And that is because LAIKA has a very strong vision and determination behind it. We know how to produce creative, resonating content no matter the challenges. There is simply nothing like this magazine out there. With veganism growing by leaps and bounds, LAIKA fills a much-needed demand. This additional funding would go a very long way for us, and would allow us to smartly grow the magazine.

Our magazine already has a mainstream look and feel. And the audience for it is out there. Now our duty is to fully connect the two.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    The DIGITAL EDITION of Issue 5 + digital thank you card.

    Less
    Estimated delivery
    18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $15 or more About $15

    The PRINT EDITION of Issue 5 + the Digital Edition + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $15 or more About $15

    A DIGITAL SUBSCRIPTION to LAIKA (4 issues for 1 year) + digital thank you card.

    Less
    Estimated delivery
    24 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $25 or more About $25

    Your name on the SUPPORTERS PAGE on our site + Print and Digital editions of Issue 5 + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $30 or more About $30

    Your get our CULINARY E-BOOK: an exclusive collection of recipes from innovators featured in LAIKA, including Clara Polito of Clara Cakes, Chef Ayinde Howell, Lauren Toyota and John Diemer of hot for food blog, Chef Babette Davis, and more! Available only through this Kickstarter campaign. Plus, Print and Digital editions of Issue 5 + the perks listed above (your name on the Supporters page and digital thank you card)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $35 or more About $35

    A SUBSCRIPTION to LAIKA (4 issues for 1 year): includes Print and Digital editions. Plus, the culinary e-book + your name on the Supporters page + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    70 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $50 or more About $50

    Our TOTE BAG is yours. Inscribed with the LAIKA credo and printed on American Apparel totes (Made in USA). Exclusive to this Kickstarter campaign. Plus, a subscription to LAIKA (print and digital) + your name on the Supporters page + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $75 or more About $75

    Your get our T-SHIRT: a limited-edition LAIKA x Herbivore Clothing collaboration. Exclusive to this Kickstarter campaign. Printed on Alternative Apparel tees (Made in USA). Plus, a subscription to LAIKA (print and digital) + the culinary e-book + your name on the Supporters page + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 49 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $100 or more About $100

    The DELUXE COLLECTION. You will receive all of the back issues published to date (print and digital) + subscription to LAIKA (print and digital). Plus: the culinary e-book, tote bag, t-shirt, an invitation to our Issue Five party in NYC or LA + your name on the Supporters Page on our site + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 63 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $125 or more About $125

    GOLD SUPPORTER: Your name will be printed in the Thank You section in our magazine. Plus, you will get a subscription (print and digital), the culinary e-book, an invitation to our Issue Five party in NYC or LA, tote + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $150 or more About $150

    Issue Four SIGNED BY EMILY DESCHANEL. Our amazing cover star will sign your very own copy. Plus, your name will be on the thank you page in our mag + you get a digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $200 or more About $200

    COMPANY SUPPORTER: Your logo will be printed on the company supporter page in our magazine. Plus, you will get a subscription (print and digital), tote + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $250 or more About $250

    A limited edition ARCHIVAL PRINT by photographer Mike Hrinewski. Plus, you will get a subscription (print and digital) + your name on the Thank You page on our site + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $250 or more About $250

    A limited edition ARCHIVAL PRINT by photographer Sasha Bezzubov. Plus, you will get a subscription (print and digital) + your name on the Thank You page on our site + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $250 or more About $250

    A limited edition ARCHIVAL PRINT by photographer Sylvia Elzafon. Plus, you will get a subscription (print and digital) + your name on the Thank You page on our site + digital thank you card.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Select this reward

    Pledge $300 or more About $300

    TEAM PACKAGE: be a part of the process. Attend one of our photo shoots in NYC or LA, then have dinner with the creative team. Plus, you get a subscription to LAIKA (print and digital) + tote + your name on the Thank You page + a digital thank you card.

    Less
    Estimated delivery
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge $400 or more About $400

    MENTORSHIP PACKAGE: You and a guest will attend a 3-hour workshop in NYC with LAIKA's founder Julie Gueraseva, covering everything from running a small business, to tips on story editing, art direction techniques, and animal advocacy strategies. Three different dates will be offered in the Spring. Plus you get everything in the Deluxe Collection.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Select this reward

    Pledge $550 or more About $550

    PHOTO PACKAGE: a collection of 3 prints listed above from photographers Mike Hrinewski, Sasha Bezzubov, and Sylvia Elzafon. Plus, a subscription to LAIKA (print and digital) + your name in the thank you section of our magazine.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge $1,000 or more About $1,000

    EDITORIAL PARTNER: your name printed on the masthead of Issue Five as editorial partner. Plus, attend a photo shoot or mentorship workshop (your choice). And receive all the perks in the Deluxe Collection.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Select this reward

    Pledge $2,500 or more About $2,500

    ADVERTISING PARTNER: An inside front cover ad for your company in 2 consecutive future issues of your choice. Included is an option for LAIKA to design a beautiful ad for you + advertising in our newsletter + social media promotion for your company. Plus, all of the perks (an archival photo print of your choice, subscription, t-shirt, tote bag, and culinary e-book).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  21. Select this reward

    Pledge $3,500 or more About $3,500

    TITLE SPONSOR of the Issue 5 party in NYC, and a full-page ad in an issue of the magazine. You will also get 10 magazines and a subscription for you + 5 of your friends/family. Plus, all of the perks (an archival photo print of your choice, t-shirt, tote bag, and culinary e-book).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  22. Select this reward

    Pledge $5,000 or more About $5,000

    PUBLISHING PARTNER. Your name will be printed on the masthead of Issue 5 as a publisher. You will attend a shoot for our next issue, have dinner with the team, and VIP treatment for you and 5 guests at our Issue Five party. You will also get 10 magazines and a subscription for you + 5 of your friends/family. Plus, all of the perks (an archival photo print of your choice, t-shirt, tote bag, and culinary e-book).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)