This project will only be funded if it reaches its goal by .
Skincare, cosmetics for convenient pleasurable use on the go
Skincare, cosmetics for convenient pleasurable use on the go
Worldwide patented Squishy® of a broad variety of skincare and cosmetics for a convenient, hygienic, and pleasurable use away from home
Worldwide patented Squishy® of a broad variety of skincare and cosmetics for a convenient, hygienic, and pleasurable use away from home Read more
This project will only be funded if it reaches its goal by .
What is Squishy®?
Highly practical and pleasurable solution for using skincare and cosmetics on the go
Squishy® is a worldwide patented compact disposable recyclable applicator for a broad variety of skincare, cosmetics, and perfumery. Hundreds of conventional products can be packaged in Squishy® for a convenient, hygienic, and pleasurable use away from home or on the go.
A perfect match of Squishy® with demands of mobile modern people, its top-hygienic use, self-defined assortments of Squishy® etuis (cases), the tactile pleasure applying Squishy®, and better results clearly differentiate Squishy® from all existing products.
In addition, Squishy® will be accompanied by a free online service for a skin analysis and a color cosmetics matching.
How to use Squishy®?
Ready and easy to use pre-filled applicator
Squishy® contains a capsule of a liquid preparation, a soft pad, and a convenient grip. When the user presses on the applicator, the capsule opens and releases the liquid that gradually infuses the pad. The user grasps the grip and can immediately, conveniently, and hygienically apply the preparation on the skin. The hand does not touch the pad and remains clean. Squishy® should be used once, immediately after opening.
What is inside Squishy®?
Hundreds of conventional skincare and cosmetic products packaged in convenient Squishy®
Squishy® can contain hundreds of various skin care and cosmetic products, almost all those that are produced today in conventional packages. You will see some examples below. Only a few cosmetic products (such as mascara or lipstick) are not suitable for being applied with Squishy®. However, they can be easily removed with Squishy®!
Liquid preparations for Squishy® are produced at established certified production facilities in Europe. Squishy® is assembled in Germany. All national and international laws and regulations guiding the manufacture and distribution of cosmetic products are respected.
Are the existing solutions not sufficient?
Forget your disappointment with travel packages and wet wipes
The most common on-the-go solutions today for skincare and cosmetics are travel packages (small bottles or tubes of conventional products) and cosmetic wet wipes (moisturized tissues). These solutions are, however, sub-optimal:
Touching the face with dirty hands (frankly, the hands are not always clean on the go) to apply a skincare product from a travel package is not hygienic. Reusable travel packages can this way get contaminated and spoil. The other way round, a skincare product dirties (oils) the hands that need to be washed, which may be problematic on the go.
There is no special solution for carrying skincare and cosmetic products. Usually, people simply throw them into a travel bag or place them into a clear plastic bag for a pre-flight clearance.
The assortment of skincare on the go is often limited to a few travel packages or wet wipes. One should also abide by air travel regulations and bring on board ordinarily no more than 1 liter of liquids, which limits the variety of conventionally packaged products.
Wet wipes that roll up upon rubbing the skin or travel packages that leak offer little comfort.
The tiny liquid volume of wet wipes is not sufficient for body care, such as sunscreen or moisturizing.
What makes Squishy® unique?
Technological and esthetic innovation for the mobile generation
Extraordinary suitability outside home or on the go
With the compact, 2-in-1 (containing a liquid preparation and a pad), ready and easy to use applicator Squishy®, you can use hundreds of skincare and cosmetic products conveniently, regularly, and in a sufficient volume in your car, on a trip, at work, etc.
Squishy® eliminates the contact of the hand with a skincare or cosmetic preparation: the treated skin (e.g., the face) remains untouched by possibly dirty hands on the go. Also, the hand stays clean from the preparation. The single-use packaging of Squishy® safeguards against contamination and spoiling of the preparation.
Self-defined assortment of etuis
You can refill the 2-, 4-, or 10-Squishy® on-the-go etuis to your preference. The product label is well seen through the clear lid of the etui to help you maintain the desired assortment of Squishy®.
A pleasurable massage with the silky curved Squishy® brings a sustained relief to your skin.
Gently massaging with Squishy® results in an even spread and a better penetration of a skincare preparation without using it to excess.
Head-to-head comparison: Squishy® vis-à-vis conventional products
Deodorant: Rubbing your own sweat into the skin with a deo roll-on or a deo stick is absolutely not hygienic! A useless spraying of a deo spray in the air is at least not smart. Squishy® Deodorant and Armpit Cleaning Lotion carefully remove the sweat and leave active ingredients on the skin.
Sunscreen: As distinct from wet wipes (and all sorts of moisturized tissues, towels, and the like), Squishy® can contain 10 to 15 ml liquid for body care. With Squishy® Sunscreen, for example, you will be no longer leaving oily fingerprints on your mobile phone or glasses or spraying the sunscreen mostly in the air. The 10-ml Squishy® fits into the regular 10-Squishy® etui. In addition, Squishy® makes a body application a pleasurable experience!
- Cosmeceuticals: anti-acne, antiseptics, and cleansers can be applied on a normal or an affected skin with the single-use Squishy® more conveniently and hygienically than with multiple-use ball-type applicators or wet wipes and cotton pads. With Squishy®, the user’s hands stay always free from cosmeceuticals, dirt, or skin exudate.
Squishy® for the mobile generation
- The youngest come first
The chic design of Squishy® matches its super-innovative technological level and makes Squishy® a top-trend object among youngest customers.
There is no limit for the variety of Squishy® products for a party!
Tip: Squishy® is the only way you can inconspicuously, quick, and hygienic get rid of sweat in public … or even on a date :)
- Indispensable in mobile life
Wherever you are - at work, in your car, in public transport, elevator, while shopping, on vacation, etc. - the diversity of convenient, functional, hygienic, and enjoyable Squishy® will enhance your life and feelings!
Not only Squishy® and its on-the-go etuis are well suited for your travel: cylinders of Squishy® fit well in regular holders for cups or cans.
Feel good while traveling
Take on board with Squishy® as many various skincare and cosmetic products as you need. In most instances, the volume of Squishy® is 4 ml, i.e., a 10-Squishy® etui would contain only 40 ml of liquids, which is far below the allowed liquid volume to be brought on board of a plane.
How can you purchase Squishy®?
Squishy® will be available for purchase through an online shop, Squishy®-Shops at city centers, and, possibly, a network of fans (⅓ of younger customers are interested in distributing Squishy®).
You will be able to purchase Squishy® in place-saving 10- or 20-Squishy® cylinders and use them one by one for up to 10 or 20 applications (in your bathroom, bedroom, car etc.) or for a refill of 2-, 4-, or 10-Squishy® on-the-go etuis in the assortment that you define on your own.
Through the transparent etui lid you can clearly see product labels on individual Squishy® and maintain your desired assortment.
What products do Squishy® customers prefer?
A market research for Squishy® was conducted in Germany. As a considerable number of participants were natives of other countries, results have a broader geographical representation.
The three favorite products selected by female users of Squishy® are Makeup remover, Sunscreen / After-sun, and Deodorant / Antiperspirant. The three most popular products selected by male users of Squishy® are Face tonic / Refresher, Eau de toilette / Eau de Cologne, and Deodorant / Antiperspirant. Customers prefer to purchase Squishy® in 10-Squishy® cylinders and then place them in an individual assortment of 4- or 2-Squishy® on-the-go etuis. One third of the customers are interested in distributing Squishy® themselves.
ABOUT THE PROJECT SQUISHY®
This project focuses on the skincare and cosmetic market, particularly its on-the-go (out-of-home) segment. The excellent suitability and functionality of Squishy® on-the-go, hygienic and pleasurable application, self-defined assortment of portable etuis, and better results clearly differentiate Squishy® from all existing products. In addition, the chic design of Squishy® and the etuis that matches its highly innovative technological level is poised to make Squishy® a top-trendy and status-defining object, particularly, among younger customers. The first manufacturing site will be in Germany, the second one in the U.S.
BECOME A PROUD FIRST USER OF THE TOP-INNOVATIVE SQUISHY®!
Select a purchasing option from the table below!
On the due date indicated on the right, you will receive Squishy® from a certified pilot production as well as on-the-go etuis. Five months later, you will receive the rest of ordered Squishy® from a certified series production. See the table of purchasing options below for the assortment of ordered Squishy® and delivery schedule.
Each option comes with a guarantee of an exclusive use for 5 months (i.e., you will be enjoying Squishy® for 5 months while it will not be offered for sale anywhere in the world) and then about 30% discount off retail price.
Squishy is produced by a German corporation ComPharm GmbH.
Michael, Managing Director
MD, MBA, inventor of Squishy®, developer of the technology and business, investor;
multi-year experience as senior manager at an international pharma group.
- David, Mechanical Production Head
BSc, multi-year managerial experience in mechanical engineering and production of food and consumer goods.
- Anna, Cosmetic Production Head
PharmD, multi-year managerial experience in production and QC/QA of pharmaceutical and cosmetic products.
- Peter, Purchasing & Dispatching Head
MSc, multi-year managerial experience in logistics, transportation, international trade, IT, shared services.
- Florian, Marketing Head
MBA, multi-year experience in multichannel marketing, new media, advertising, and product launches.
The total headcount related to the project Squishy® would reach 30 employees.
Squishy® is made of non-harmful recyclable materials. Squishy® is a single-use applicator that should be disposed of with a recycling service (e.g., placed in communal recycling bins). Alternatively, customers can bring used Squishy® back to Squishy®-Shops or mail them back in supplied plastic bags for recycling. As an incentive, in return for 10 cylinders of used Squishy®, the customer will receive 1 cylinder of new Squishy® of his/her choice for free. Used Squishy® will be recycled into recyclable blister packages, such as the 6-Squishy® blister shown in the film.
In the future, Squishy® will be produced of biodegradable materials, which would obviate recycling.
Great thanks to all those who have contributed to the development of Squishy® or otherwise, directly or indirectly, supported this project!
- Dance,Tropical, and Triumphal by AShamaluevMusic: ashamaluevmusic.com
- Lounge House Chillout Background Music, Bossa Nova, and 80s Style synth pop by Alexander Blu: facebook.com/pages/Alexander-Blu/216767388389934
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Risks and challenges
The product monopoly of Squishy® in all key regions worldwide is secured by multiple patents, trademark, and know-how. The product, market, and geographic diversification should further minimize the business risk.