Skincare, cosmetics for convenient pleasurable use on the go

by ComPharm

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€0.00 pledged of €600,000 goal
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By ComPharm
€0.00 pledged of €600,000 goal
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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

F3332f0c610dc1d5113c45eedbc140ae original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

What is Squishy®?

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Highly practical and pleasurable solution for using skincare and cosmetics on the go  

Squishy® is a patented compact disposable recyclable applicator for a broad variety of skincare, cosmetics, and perfumery. Hundreds of conventional products can be packaged in Squishy® for a convenient, hygienic, and pleasurable use away from home or on the go.

A perfect match of Squishy® with demands of mobile modern people, its top-hygienic use, self-defined assortments of Squishy® etuis (cases), the tactile pleasure applying Squishy®, and better results clearly differentiate Squishy® from all existing products. In addition, Squishy® will be accompanied by a free online service for a skin analysis and color cosmetics.

How to use Squishy®? 

Ready and easy to use pre-filled applicator

Squishy® contains a capsule of a liquid preparation, a soft pad, and a convenient grip. When the user presses on the applicator, the capsule opens and releases the liquid that gradually infuses the pad. The user grasps the grip and can immediately, conveniently, and hygienically apply the preparation on the skin. The hand does not touch the pad and remains clean. Squishy® should be used once, immediately after opening.

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What is inside Squishy®?  

Hundreds of conventional skincare and cosmetic products packaged in convenient Squishy®

Squishy® contains hundreds of various skin care and cosmetic products, almost all those that are produced today in conventional packages. You will see some examples below. Only a few cosmetic products (such as mascara or lipstick) are not suitable for being applied with Squishy®. However, they can easily be removed with Squishy®!

Liquid preparations for Squishy® are produced at established certified production facilities in Europe. Squishy® is assembled in Germany. All national and international laws and regulations guiding the manufacture and distribution of cosmetic products will be respected.

Are the existing solutions not sufficient?

Forget your disappointment with travel packages and wet wipes

The most common on-the-go solutions today for skincare and cosmetics are travel packages (small bottles or tubes of conventional products) and cosmetic wet wipes (moisturized tissues). These solutions are, however, sub-optimal:

  • Hygiene
    Touching the face with dirty hands (frankly, the hands are not always clean on the go) to apply a skincare product from a travel package is not hygienic. Reusable travel packages can this way get contaminated and spoil. The other way round, a skincare product dirties or oils the hands that need to be washed, which may be problematic on the go.

  •  Portability
    There is no special solution for carrying skincare and cosmetic products. Usually, people simply throw them into a travel bag or put them a clear plastic bag for a pre-flight clearance.

  • Assortment
    The assortment of skincare on the go is often limited to a few travel packages or wet wipes. One should also abide by air travel regulations and bring on board ordinarily no more than 1 liter of liquids, which limits the variety of conventionally packaged products.

  • Handling
    Wet wipes that roll up upon rubbing the skin or travel packages that leak offer little comfort.

  • Volume
    The tiny liquid volume of wet wipes is not sufficient for body care, such as sunscreen or moisturizing.

What makes Squishy® unique?

Technological and esthetic innovation for the mobile generation

  • Extraordinary suitability outside home or on the go
    With the compact, 2-in-1 (containing a liquid preparation and a pad), ready and easy to use applicator Squishy®, you can use hundreds of skincare and cosmetic products conveniently, regularly, and in a sufficient volume in your car, on a trip, at work, etc.

  • Hygienic application
    Squishy® eliminates the contact of the hand with a skincare or cosmetic preparation: the treated skin (e.g., the face) remains untouched by possibly dirty hands on the go. Also, the hand stays clean from the preparation. The single-use packaging of Squishy® safeguards against contamination and spoiling of the preparation.

  • Self-defined assortment of etuis
    You can refill the 2-, 4-, or 10-Squishy® on-the-go etuis to your preference. The product label is well seen through the clear lid of the etui to help you maintain the desired assortment of Squishy®.

  • Tactile pleasure
    A pleasurable massage with the silky curved Squishy® brings a sustained relief to your skin.

  • Better results
    Gently massaging with Squishy® results in an even application and a deeper penetration of a skincare preparation without using it to excess.
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Worldwide monopoly on Squishy®

Gigantic patent-protected global market

The global product monopoly of Squishy® is secured by patents, trademark, and know-how in all key regions. Four series of patents are protecting Squishy® in Europe, USA, Japan, South Korea, China, Mexico, Brasil, Russia, and other economically significant countries at least till 2039.

  • First invention: U.S. Patent US7419321 und European Patent EP1679096 are valid till 2025 und 2026, respectively.
  • Second invention: Internationally applied (PCT/IB2013/000943) patents of USA, Europe, Japan, South Korea, China, Mexico, Russia, Brazil are in force till 2033.
  • Third invention: Patents resulting from the international application PCT/EP2016/071387 should stay in force worldwide till 2036.
  •  Fourth invention: PCT application in preparation.

The trademark Squishy® (IRN 1243132) is registered in almost 30 countries (Europe, Americas, Far East, and Pacific).

The total global patent–protected market of Squishy is estimated at 900 M$.

What do customers of Squishy® say?

One third of the customers are themselves interested in distributing Squishy®

The feature that is clearly singled out by first customers of Squishy® is its suitability for the out-of-home use followed by considerations of hygiene and readiness for an application.

The customers give the following reasons using Squishy®. 

Head-to-head comparison: Squishy® against conventional products

  • Deodorant: Rubbing your own sweat into the skin with a Deo-Roll or a Deo-Stick is absolutely not hygienic! A useless spraying of a Deo-Spray in the air is at least not smart. Squishy® Deodorant and Armpit Cleaning Lotion carefully remove the sweat and leave active ingredients on the skin.

  • Sunscreen: As distinct from wet wipes (and all sorts of moisturized tissues, towels, and the like), Squishy® can contain 10 to 15 ml liquid for body care. With Squishy® Sunscreen, for example, you will be no longer leaving oily fingerprints on your mobile phone or glasses or spraying the sunscreen mostly in the air. The 10-ml Squishy® fits into the regular 10-Squishy® etui. In addition, Squishy® makes a body application a pleasurable experience!

  • Cosmeceuticals: Anti-Acne or Antiseptic, can be applied on the affected skin with the single-use Squishy® more conveniently and hygienically than with multiple-use ball-type applicators. In contrast with wet wipes or cotton pads, the application of Squishy® is more hygienic and keeps the user’s hand free from the cosmeceuticals and skin exudate.

How many benefit-points would you assign to Squishy® and its competitors?

Cosmetic wet wipes (moisturized tissues) and travel packages of conventional products (small bottles or tubes) are the major competitors of Squishy® in the on-the-go segment of the skincare and cosmetic market. You decide on your favorite!

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Squishy® for the mobile generation
Homo mobilis 

  • The youngest come first

The chic design of Squishy® matches its super-innovative technological level and makes Squishy® a top-trend object among youngest customers.

There is no limit for the variety of Squishy® products for a party!

  • Indispensable in mobile life

Wherever you are - at work, in your car, in public transport, elevator, while shopping, on vacation, etc. - the diversity of convenient, functional, hygienic, and enjoyable Squishy® will enhance your life and feelings!

Tip: Squishy® is the only way you can inconspicuously, quick, and hygienic get rid of sweat in public … or even on a date :)

  • Feel good while traveling

Not only Squishy® and its on-the-go etuis are well suited for your travel: cylinders of Squishy® fit well in regular holders for cups or cans.

Take on board with Squishy® as many various skincare and cosmetic products as you need. In most instances, the volume of Squishy® is 4 ml, i.e., a 10-Squishy® etui would contain only 40 ml of liquids, which is far below the allowed limit to be brought on board of a plane.

How can you purchase Squishy®?

Squishy® will be available for purchase through an online shop, a number of Squishy®-Shops at city centers, and, possibly, a network of fans (⅓ of younger customers are interested in distributing Squishy®).

You will be able to purchase Squishy® in place-saving 10- or 20-Squishy® cylinders and use them one by one for up to 10 or 20 applications (in your bathroom, bedroom, car etc.) or for a refill of 2-, 4-, or 10-Squishy® on-the-go etuis in the assortment that you define on your own.

Through the transparent etui lid you can clearly see product labels on individual Squishy® and maintain your desired assortment.

20-Squishy® cylinders and 2-, 4-, and 10-Squishy® etuis
20-Squishy® cylinders and 2-, 4-, and 10-Squishy® etuis

What products do Squishy® customers prefer?

A market research for Squishy® was conducted in Germany. As a considerable number of participants were natives of other countries, results have a broad geographical representation.

The three favorite products selected by female users of Squishy® are Makeup remover, Sunscreen / After-sun, and Deodorant / Antiperspirant.

The three most popular products selected by male users of Squishy® are Face tonic / Refresher, Eau de toilette / Eau de Cologne, and Deodorant / Antiperspirant. 

What are the favorite packages?

Customers prefer to purchase Squishy® in 10-Squishy® cylinders and then place them in an individual assortment in 4- or 2-Squishy® on-the-go etuis.

ABOUT THE PROJECT SQUISHY®

This project focuses on the skincare and cosmetic market, particularly its on-the-go (out-of-home) segment. The excellent suitability and functionality of Squishy® on-the-go, hygienic and pleasurable application, self-defined assortment of portable etuis, and better results clearly differentiate Squishy® from all existing products. In addition, the chic design of Squishy® and etuis that matches its highly innovative technological level is poised to make Squishy® a top-trend status-defining object, particularly among younger customers. The first manufacturing site in Germany will supply Squishy® worldwide; the second manufacturing site is planned in the U.S.

What has been done so far?

  • The development of the applicator Squishy®, the tertiary packages (10× and 20× Squishy® cylinders; 2×, 4×, and 10×Squishy® etuis), and all materials for Squishy®, including the applicator parts and preparations, have been completed.
  • Samples of Squishy® have been produced on a unique, developed just for Squishy®, pilot line.
  • Machines, stations, and tools for the series production of the applicator Squishy® and tertiary packages have been designed.
  • All applicable national and international regulations (including cosmetic GMP) for the production and distribution of cosmetic products (quality assurance and control, operating procedures and reporting, etc.) are being implemented.
  • The proof-of-concept stage has been accomplished: customer preferences with regard to the product mix, packaging, pricing, branding, and distribution channels have been defined.
  • Partners and vendors (from material suppliers to advertising and certification agencies) have been checked and selected; a cooperation with them on a contractual basis has started.
  • Intellectual property rights (patents and trademark) have been secured worldwide.
  • Recruitment options for up to 30 new working places have been assessed.
  • A valuation of ComPharm GmbH has been performed (16,4 M$); financial and reporting documents are publicly available.
  • A back-up for the project (up to 0,4 M€) has been secured from the German Federal State Fund for the Support of Medium-Sized Businesses.

How will the support from the crowd be used?

Your support will help bring the project into its final phase and start the series production and worldwide distribution of Squishy®.

  • A certified pilot line for 10.000 Squishy® a month and a series production line for on-the-go etui will be completed in 4 months.
  • A series production line for Squishy® will be completed 5 months later.
  • An online Squishy®-Shop will be set up.
  • Additional usage and advertising video materials will be produced.
  • Operational expenditures (inventory, personnel, distribution, etc.) will be covered.

Squishy® for other markets

Squishy® suits other markets as well, which, however, lies outside the scope of the present project.

  • Pharmaceuticals: Squishy® is going to be developed for medical (such as anti-inflammatory, antithrombotic) and veterinary (such as anti-infective, antiparasitic) purposes.
  • Household products: Applicators that are built on the same patented technology and possess the same unique advantages but look differently as Squishy® are envisaged for household applications (such as shoe polish, insect repellant, indoor and auto scents, stain and lime remover).
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BECOME A PROUD FIRST USER OF THE TOP-INNOVATIVE SQUISHY®!

Select a purchasing option from the table below!

On the due date indicated on the right, you will receive Squishy® from a certified pilot production as well as on-the-go etuis. Five months later, you will receive the rest of ordered Squishy® from a certified series production. See the table of purchasing options below for the assortment of ordered Squishy® and delivery schedule.

Each option comes with a guarantee of an exclusive use for 5 months (i.e., you will be enjoying Squishy® for 5 months while it will not be offered for sale anywhere in the world) and then about 30% discount off retail price.

Click here to see the table with purchasing options in a larger format

Purchasing options
Purchasing options

Click here to see the table with purchasing options in a larger format

 Team

Squishy is produced by a German corporation ComPharm GmbH.

  • Michael, Managing Director MD, MBA, inventor of Squishy®, developer of the technology and business, investor; multi-year experience as senior manager at an international pharma group.
  • David, Mechanical Production Head BSc, multi-year managerial experience in mechanical engineering and production of food and consumer goods.
  • Anna, Cosmetic Production Head PharmD, multi-year managerial experience in production and QC/QA of pharmaceutical and cosmetic products.
  • Peter, Purchasing & Dispatching Head MSc, multi-year managerial experience in logistics, transportation, international trade, IT, shared services.
  • Florian, Marketing Head MBA, multi-year experience in multichannel marketing, new media, advertising, and product launches.

The total headcount related to the project Squishy® would reach 30 employees.

Michael Tereschouk at work (presenting Squishy® at a trade fair).
Michael Tereschouk at work (presenting Squishy® at a trade fair).

 Recycling 

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Squishy® is made of non-harmful recyclable materials. Squishy® is a single-use applicator that should be disposed of with a recycling service (e.g., placed in communal recycling bins). Alternatively, customers can bring used Squishy® back to Squishy®-Shops or mail them back in supplied plastic bags for recycling. As an incentive, in return for 10 cylinders of used Squishy®, the customer will receive 1 cylinder of Squishy® of his/her choice for free. Used Squishy® will be recycled into recyclable blister packages for new Squishy®, such as the 6-Squishy® blister shown in the film.

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ACKNOWLEDGMENT  

Great thanks to all those who have contributed to the product and technology development of Squishy® or otherwise, directly or indirectly, supported this project!

Squishy®-Music

Squishy®-Star

       Lena das Sternchen

Risks and challenges

Competition
The product monopoly of Squishy® in all key regions worldwide is secured by multiple patents, trademark, and know-how. The product and geographic diversification should further minimize the business risk.

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Support

  1. Select this reward

    Pledge €1 or more About US$ 1.18

    Voice in support of Squishy®

    Thank you for your voice in support of the technological and esthetic innovation for mobile people!

    We would appreciate you sharing about Squishy® with your friends in social networks or elsewhere.

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    Pledge €70 or more About $82

    Option BASIC

    On the due date indicated below: 1 cylinder of 10 Squishy® (1 product) from the pilot production.

    Five months later: 1 cylinder of 10 Squishy® (another product) from the series production.

    See the product assortment for the option in the table on the left.

    Totally, you will receive 20 Squishy® in 2 cylinders (2 different products).

    Be the first to enjoy Squishy® exclusively (no free sale anywhere in the world) for 5 months and then about 30% discount off retail price!

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  3. Select this reward

    Pledge €120 or more About $141

    Option MOBILE

    On the due date indicated below: 1 cylinder of 10 Squishy® (1 product) from the pilot production and, additionally, 2-Squishy® etui.

    Five months later: a set of 3 cylinders (3 different products), each cylinder containing 10 Squishy® from the series production.

    See the product assortment for the option in the table on the left.

    Totally, you will receive 40 Squishy® in 4 cylinders (4 different products) and 1 on-the-go etui.

    Be the first to enjoy Squishy® exclusively (no free sale anywhere in the world) for 5 months and then about 30% discount off retail price!

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  4. Select this reward

    Pledge €180 or more About $212

    Option MOBILE + PARTY

    On the due date indicated below: 2 cylinders (2 different products), each cylinder containing 10 Squishy® from the pilot production and, additionally, 2- and 4-Squishy® etuis.

    Five months later: a set of 6 cylinders (6 different products), each cylinder containing 10 Squishy® from the series production.

    See the product assortment for the option in the table on the left.

    Totally, you will receive 80 Squishy® in 8 cylinders (8 different products) and 2 on-the-go etuis.

    Be the first to enjoy Squishy® exclusively (no free sale anywhere in the world) for 5 months and then about 30% discount off retail price!

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    Pledge €220 or more About $259

    Option MOBILE + PARTY + SENSUAL

    On the due date indicated below: 3 cylinders (3 different products), each cylinder containing 10 Squishy® from the pilot production and, additionally, 2-, 4-, and 10-Squishy® etuis.

    Five months later: a set of 9 cylinders (9 different products), each cylinder containing 10 Squishy® from the series production.

    See the product assortment for the option in the table on the left.

    Totally, you will receive 120 Squishy® in 12 cylinders (12 different products) and 3 on-the-go etuis.

    Be the first to enjoy Squishy® exclusively (no free sale anywhere in the world) for 5 months and then about 30% discount off retail price!

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