The purpose of this campaign is to create a resource to get more businesses started with creating content and optimizing their site for search engines a.k.a get your SEO done.
While social media has been a primary focus for traffic strategy for marketers and entrepreneurs in recent years, last year SEO outpaced social media driving 35% of site visits vs. only 26% from social media.
My SEO Workbook is an activity-rich search engine optimization guide to help achieve the goal of SEO and get more traffic and customers to find their business online.
Short Answer: This book will help you understand this....
I’m creating this book for a few reasons
- I see lots of businesses struggle with getting people to their sites. They have good products, great services and amazing information, but no one knows it's there because it's not visible in searches and is being buried on social media.
- I want entrepreneurs to be less intimidated by SEO. Good SEO starts with good content and good connections. By using some basic strategies to create content and using the right words, anyone can be someone's #1 in search.
The book is a 8.5x11 Paperback, between 200-250 Black and White Pages (I’m still writing to get the final count)
This book is for action takers
A few people have asked “what’s in the book?”. Here it is a full look at the table of contents
Chapter 1: The Overview * What is SEO * 5 keys to SEO * Where are you now
Chapter 2: The tools * Google Analytics * Google Search Console * Keyword research tools * Other Fanciness
Chapter 3: Before you start * Knowing your business * Knowing your customer * Knowing your website * Where you’re ranking for now
Chapter 4: Site metrics * The platforms * Measure your site performance * Performance Ranking factories * The url * The little errors that are killing you
Chapter 5: Keywords * What are they * How do you find them * Panning for keyword gold * What about a keyword tool * Running the keyword Races
Chapter 6: Words Matter- Content * How content and keywords mix * Types of content * Get your content numbers up * How to blog * 7 types of blog post * So you don’t want to blog (other ways to create content) * But I know you hate to write
Chapters 7: It’s all about the links * What kind of links do you need * Internal links- creating your web * External links- backlinks * The great 8 link building strategies
Chapter 8: Wrap-up * Tracking your progress * Using your ranks for sales * What about the advanced stuff
The Journal Pages
The Planner Pages
I’m Akilah and I’m your guide on this new journey to search engine traffic.
I'm the owner of Online Boutique Source and host of the Online Boutiquers Podcast. After quickly growing my own site's traffic to over 6000 hits in the first 6 months and continuing to have it grow over the years, I've branched out to helping 100s of entrepreneurs get their sites found online too.
I've been named:
- one of the 25 Best Marketing Influencers You Should Follow in 2018
- one of the Top E-Commerce Marketing Podcasts
- nominated for 2015 Online Retails Award
- and guest on dozens of podcast and sites
I believe in teaching a man (or woman) to fish, and this book will serve not only as the lesson but the pole and the bait you need to get it done.
Many have heard of SEO but we’re told it’s too technical. When I hear that it feels like someone is telling me “girls can’t play basketball” or “fix their own cars“ LOL.
I was one of those who listened to those voices saying it was too much. I had a few failure sites and struggled with how to get people to read my blog or hire my business.
Then I hit the jackpot and figured out exactly what I needed to get good traffic from search engines and even better traffic that will follow, like, and buy more from my site. It was good SEO content!!!
The Kickstarter campaign will help to make this book and the SEO Workclub support community happen.
My clients and biz friends have pushed me to write this for over 2 years and something has always held me back:
- The money, how will I pay for editors, graphics, etc.
- Will people like it, this is a real question ever entrepreneur has faced
So, I decided to fund and launch this book on Kickstarter as way to answer both questions with 1 campaign
With this Kickstarter campaign we’ll raise the funds for editing, graphics, promo tours, and all.
But the most important part to me, is this campaign will let me know that you want and need this book too.
Funding for this project will give me the extra push to know this book is important in the online business world and there are entrepreneurs out there ready to take control of their traffic And get it done.
I’ve created a few milestones in the project a little extra rewards for everyone if we surpass our goals and the campaign does really well:
When we get 100 Backers - I’ll create a prelaunch FB group. Get sneak peeks at the book as it’s being created. Advance access to worksheets, exclusive Lives, and details of the creation and launch.
When we raise $5000- I’ll create Fillable PDF version of the exercises. Some people like to type their answers right into the book and would love an e-version. If we hit the $5000 mark I’ll have the book converted into a PDF for everyone
Risks and challenges
The risks are pretty low for this campaign the Workbook is about 60% written and it's based on my best selling mastermind and has been tested with 100s of sites
The timeline could be a little impacted by the editor and printer to keep their timeline, but I’ve got a team all lined up so I’m confident we’ll meet all of our deadlines.Learn about accountability on Kickstarter
- (25 days)