Share this project

Done

Share this project

Done
Now you can design, program, and control your world. Every girl is an artist, engineer, architect, and visionary!
Now you can design, program, and control your world. Every girl is an artist, engineer, architect, and visionary!
335 backers pledged $50,024 to help bring this project to life.

About this project

Roominate 2.0: New Smart Toys to Inspire Girls in STEM project video thumbnail
Replay with sound
Play with
sound

$50,024

335

Kids can build, wire, and design anything they imagine...then play for hours!

Unleash their creativity! Roominators make anything they can imagine!
Unleash their creativity! Roominators make anything they can imagine!

Roominate is an award-winning line of wired building systems designed to inspire girls in STEM (Science, Technology, Engineering, and Math). Kids can build, wire, and design the world they want to play in, and everyone makes something unique. From a light up Golden Gate Bridge, to a bunny elevator, to a car wash with spinning brushes, anything is possible!

Our goal is to expand girls’ possibilities from a young age so that they realize they can do and be anything. As it turns out, boys love Roominate too!

Kids build and play with their Roominate creations for hours at a time. While playing, they are developing important skills: 

  • Hands-on problem solving
  • Spatial and fine motor skills
  • Circuits
  • Self-confidence

Roominate rPower is the next generation in toys

We listened to your feedback, and we've been working hard behind the scenes to take the technology behind Roominate to the next level.

Control circuits from the Roominate App

Plug multiple circuits into rPower, turn on the Roominate App, and go! 

You can make motors spin faster and slower, reverse direction, turn lights on and off, and set lights to blink.

Speed up and change directions on your fan from your phone! Roominate's new pieces carry wiring through the plastic so you simply snap them together to build a circuit.
Speed up and change directions on your fan from your phone! Roominate's new pieces carry wiring through the plastic so you simply snap them together to build a circuit.

Easily build working circuits with exclusive new modular wire pieces

The wires are built right into the plastic pieces. Snap them together easily to create working circuits. Then, attach furniture building pieces to build out your creation. The new wire pieces integrate seamlessly into the Roominate system.

Snap the battery to a wire piece to a light! Roominate furniture building pieces snap right in so that you can use the circuit pieces structurally.
Snap the battery to a wire piece to a light! Roominate furniture building pieces snap right in so that you can use the circuit pieces structurally.

rPower and the new wire pieces are compatible with all existing Roominate sets

Plug in two circuits into one battery pack, or even more into rPower! All rPower reward levels come with two converter cables. Use the cables to plug in any motors or lights from any existing Roominate set.

To top it off, we've added three new girls and pets to the Roominate world! 

We started Roominate 3 years ago, when we were both finishing masters degrees in engineering at Stanford. Before that, Bettina studied Electrical Engineering at Caltech and Alice studied Mechanical Engineering at MIT. Shocked by the low number of women in engineering around us, we set out to figure out why.

We started talking about why we chose engineering and realized we shared something in common: toys inspired both of us! We loved engineering before we even knew what the word meant. For Alice, it was her own saw, and for Bettina, it was building elaborate Lego creations with her brother.

We spent the next few months researching girls, talking to parents and teachers, and testing out new ideas for toys that could get more girls building and playing with circuits. After a whole lot of cardboard prototypes and testing with hundreds of girls, we came up with the original idea for Roominate: a dollhouse that girls would construct and then wire up with working circuits. 

We put our idea on Kickstarter in May 2012, and the response was overwhelming. We set up manufacturing and shipped out rewards in December 2012. 

Thank you so much to everyone who backed our original project, shared it with friends, and cheered us on. We would not be where we are today without you! We are so grateful for your support.

With your help getting launched, we've spent the past 3 years building our company and continuing to improve our products for you.

We've released new versions of Roominate, earned the top toy awards, launched in major retailers, and secured funding from Mark Cuban on Shark Tank!

We will use Kickstarter funds to build the tooling for the new circuits system

We've already started tooling for rPower. We hope to get your support on Kickstarter so that we can launch tooling for our new circuits system earlier than otherwise possible.

Safety certifications and recommended ages

While designing Roominate, we have made sure that Roominate meets and exceeds all toy safety standards through extensive safety testing. Roominate complies to the following safety standards:

  • ASTM F963 (American Society for Testing and Materials)
  • CPSC / CPSIA 2008 / FCC
  • EN 71 / EMC
  • EN 62115
  • EU Directive 2005/84/EC
  • RoHS Directive 2011/65/EU
  • ISO 8124
  • Canadian Hazardous Products (Toys) Regulations

Roominate is recommended for kids 6 and up.

Risks and challenges

Manufacturing a physical product comes with a lot of potential risks and delays. We’ve gained 3 years of experience since our first Kickstarter campaign. We delivered on our first campaign within our target of 6 months and have gained really valuable experience manufacturing at scale since then. We’ve built buffer into every step of the process to account for the risks that we’ve identified.

Tooling: Since getting started, we have gone through the mold making process multiple times. All of the plastic Roominate parts are made by injection molding. Every time we add new parts to the Roominate system, we need to make new molds to produce them. When first shots come back from our mold makers, we’ll give them feedback on the fit between pieces. They’ll do revisions to the mold until the fit is perfect.
Our mold makers have experience making our products and are very familiar with our tolerance and fit requirements. It is likely that they’ll get the parts pretty close at first shots and only have to do minor revisions. We've still built in plenty of time in case extra revisions are necessary.

Freight: There is always a chance of port delays or additional customs screening time, both of which are beyond our control. We’ve had both happen to our shipments in the past, so we’ve built extra time into our delivery schedule in case either or both happen.

Delivering Rewards: Our fulfillment center has been in operation since 1989 and has extensive experience in working with both startups and well-established companies. For the past two years, they have handled all of our online orders from individual customers, as well as larger shipments from our retailers. They have also worked with many other companies to ship Kickstarter rewards.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Thank You!

    We'll send you the latest Roominate sticker and a thank you card!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    29 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    Early Bird rPower

    Get your rPower first! Hook up a Roominate set to rPower and then control your circuits from the free Roominate App. Works with all existing Roominate sets!

    Contents:
    1 rPower
    2 cable converters

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 25 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $30 or more About $30

    rPower

    Hook up a Roominate set to rPower and then control your circuits from the free Roominate App. Works with all existing Roominate sets!

    Contents:
    1 rPower
    2 cable converters

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $35 or more About $35

    Lookin’ Good in Pink

    Ready to show your Roominate pride? You'll get a Roominate t-shirt, tote bag, and notebook!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $35 or more About $35

    Circuit Builder

    Get a full set of the new circuits system to complete your Roominate collection! Includes wire pieces and a brand new motor, LED, and battery pack.

    Contents:
    10 wire pieces
    1 motor
    1 LED
    1 battery pack

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $50 or more About $50

    rPower + Roominate Starter

    The complete starter pack! Includes rPower AND modular building pieces to make your dream creation!

    Contents:
    1 rPower
    2 cable converters
    1 motor
    1 switch
    1 battery pack
    4 wall/floor panels
    40 building pieces
    1 doll
    1 pet

    Less
    Estimated delivery
    Ships to Anywhere in the world
    81 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $95 or more About $95

    All Wired Up

    Everything in Circuit Builder and more! Plug the new circuits into rPower or the battery pack and use the cable converters for circuits from your existing Roominate sets.

    Contents:
    1 rPower
    2 cable converters
    20 wire pieces
    2 motors
    2 LEDs
    2 battery packs

    Less
    Estimated delivery
    Ships to Anywhere in the world
    18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $125 or more About $125

    Roominate VIP

    The starter pack for the biggest Roominate fan! Includes over 160 pieces, a carrying case, t-shirt, and notebook to write down all of your awesome ideas!

    Contents:
    1 rPower
    2 cable converters
    2 motors
    1 string of lights
    3 switches
    3 battery packs
    12 wall/floor panels
    134 building pieces
    3 dolls
    3 pets
    1 carrying case
    1 t-shirt
    1 notebook

    Less
    Estimated delivery
    Ships to Anywhere in the world
    76 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $250 or more About $250

    Roominate Superstar

    Be a Roominate Superstar with this incredible set! Includes rPower, the new circuits system, a full set of Roominate characters, and everything else a superstar needs! Over 350 pieces are included in this set.

    Contents:
    1 rPower
    2 cable converters
    20 wire pieces
    5 motors
    2 LEDs
    3 strings of lights
    6 switches
    8 battery packs
    24 wall/floor panels
    282 building pieces
    5 dolls
    5 pets
    1 carrying case
    1 t-shirt
    1 tote bag
    1 notebook

    Less
    Estimated delivery
    Ships to Anywhere in the world
    45 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    Classroom Set

    Roominate is perfect for introducing programming, circuits, mechanical engineering concepts, and more into the classroom! Over 1,000 pieces are included in this set.

    Contents:
    2 rPowers
    4 cable converters
    20 wire pieces
    14 motors
    2 LEDs
    12 strings of lights
    24 switches
    26 battery packs
    96 wall/floor panels
    1,128 building pieces
    5 dolls
    5 pets

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    Ultimate Classroom

    Two Classroom Sets make the Ultimate Classroom! Over 2,500 pieces are included in this set.

    Contents:
    4 rPowers
    8 cable converters
    40 wire pieces
    28 motors
    4 LEDs
    24 strings of lights
    48 switches
    52 battery packs
    192 wall/floor panels
    2,256 building pieces
    10 dolls
    10 pets

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $1,500 or more About $1,500

    Roominate Play Date

    Hold an incredible playdate that’s both fun and educational! Send every kid home with a Roominate t-shirt, tote bag, and notebook. With over 2,000 pieces, the possibilities are truly endless.

    Contents:
    4 rPowers
    8 cable converters
    80 wire pieces
    26 motors
    8 LEDs
    18 strings of lights
    36 switches
    44 battery packs
    144 wall/floor panels
    1,692 building pieces
    20 dolls
    20 pets
    8 t-shirts
    8 tote bags
    8 notebooks

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $5,000 or more About $5,000

    Roominate Party

    Host an unforgettable party with over 3,000 pieces plus party favors that include Roominate t-shirts, tote bags, and notebooks! And if you live in the SF Bay Area, we’ll make it even more unforgettable by having Alice and Bettina come visit the party!

    Contents:
    12 rPowers
    24 cable converters
    240 wire pieces
    48 motors
    24 LEDs
    24 strings of lights
    48 switches
    72 battery packs
    192 wall/floor panels
    2,256 building pieces
    60 dolls
    60 pets
    12 t-shirts
    12 tote bags
    12 notebooks

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)