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The worlds first combined mirror and indicator LED light, for cyclists on bikes. Make's your journey safer and smarter!
21 backers pledged £735 to help bring this project to life.

About

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

A brand new, combined Mirror & Indicator with Intelligent Firmware to improve your safety on the road.

THE PRODUCT  

Simply position your Mi on the back of your hand and adjust the strap for comfort. Simply touch the lens onto the magnet positioned on your handlebar to turn the indicator on and do the same again to turn it off.

HOW IT WORKS  

Everybody loves tech gadgets, particularly those that are simple and easy to use – that’s Mi! Here’s how it works.

Mirror

Once the device has been strapped in place as illustrated, you can easily check the mirror to see what traffic is behind you.

Signal

Touching the lens onto a magnet (secured to your bike frame or handlebar) turns the device on and off. Both upcoming and ongoing traffic can now clearly see your intention to turn.

Manoeuvre

You can now make your manoeuvre, safe in the knowledge that you have been seen by other road users.

THE FEATURES

The Mi is packed with features and benefits designed to make your daily commute or weekend bike ride safer and more enjoyable.

Innovative idea  

No other product on the market today can match the effectiveness of this simple design, there are no blind spots which are associated with fixed mirrors and the viewing angle is perfect to judge when a safe manoeuvre is possible.

Cost effective  

To obtain the same overall objective you would need to buy more than one product and these can be cumbersome and prone to breakage as they are fixed to the bike.

Safety first  

The Mi is the only device in the world that indicates your intention to turn to both oncoming and upcoming traffic giving you the confidence to make a safe turn in the knowledge that you are visible to other road users.

Easy to use  

Your new Mi is a self-contained unit which is 100% waterproof and shatterproof, no wiring, no fixing, no on/off switch, no adjusting – just slip on and Go!

Made in the UK  

When commissioning the design and production of the Mi, we as a company decided to keep production, assembly and distribution here in the UK in order to ensure the highest level of customer service.  

Cutting edge technology  

The design of our printed circuit board (The Brains!) is unique in this field. It employs firmware which detects the proximity of the lens to a magnet to turn the indicator on and repeat the process to turn the indicator off.

High visibility  

The LED’s used in the construction are the most powerful on the market today (60 Lumens per LED) to give the very best illumination.

Lightweight  

By virtue of the light weight materials it is almost impossible for a user to even know that they have it on the back of their hand.

Advanced technology

We have pioneered the Firmware to react in a very specific way so it will accommodate and negate the features of normal cycling in order to preserve the ease and use of the device.

Durable  

The device is constructed using ABS plastic which withstands heat in excess of 40 degrees and cold to minus 40 degrees.  

Weatherproof  

The device has been specifically designed to be 100% waterproof by virtue of its cased construction.

See and be Seen

It is crucial (whilst on the most vulnerable vehicle on the road) to view traffic behind you and indicate to them that you are about to make a manoeuvre. Mi has grasped this nettle and given cyclists the choice in a really cool, unobtrusive way.

Mirror Indicate Manoeuvre  

We‘ve all heard the phrase above but how do you do that effectively on a vehicle which is supplied without a mirror or indicator as standard equipment? The answer - with great difficulty... especially at night! That was before Mi was invented to solve this long standing problem.

Risks and challenges

To avoid the risks of launching an unknown/new product into the market we conducted a survey of 252 random people in order assess the viability of this new invention and were staggered by the positive feedback which essentially underlined the appeal of the device as a commercial opportunity (please see survey).
In order to meet this challenge every aspect of the product has been checked and double checked, as the product is a safety device it has to function 100% of the time and I have been back to the drawing board with different manufactures four times – none of them could get it right however on the fifth attempt we now have a 100% working product (this has taken eighteen months).
I have dealt in many market segments over many years and customer satisfaction is paramount. I am hands on and have a broad knowledge of all aspects of business from the bottom up and will put this experience to full use building a team that I can trust in order to move this project forward.

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  1. Reward no longer available

    Pledge £30 or more About $39

    Early Bird Offer

    This offer will ensure a January 2019 delivery

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    Pledge £30 or more About $39

    Second Early Bird Offer

    Second early bird offer will allow January 2019 delivery

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  3. Reward no longer available

    Pledge £50 or more About $65

    Early Bird Christmas Offer

    Very excited to announce due to an unexpected manufacturing progression. We will have 100 unit ready to be shipped out guaranteed for Christmas delivery. We imagine the product to arrive early December but could possibly be mid. Very happy we can give this opportunity for a perfect Christmas present!

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Funding period

- (30 days)